pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
hsharizal@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
Sharizal Hashim serves as a senior lecturer in the Faculty of Economics and Management at the National University of Malaysia. He possesses a PhD in Marketing from Universiti Kebangsaan Malaysia and an MBA from the University of Malaya. His research expertise encompasses a range of topics, including Brand Management, digital business, digital marketing, Strategic Marketing, and entrepreneurship, resulting in a number of scholarly publications. In addition to his academic roles, Sharizal is a certified trainer approved by the PSMB (HRDF) and specializes in Train-the-Trainer programs focused on entrepreneurship and design thinking. He is also recognized as a Certified Risk Specialist. His professional affiliations include membership in the Marketing in Asia Group (MAG), the Academy of Marketing Science, the Institute of Marketing Malaysia, the Post Doctoral Research Society (Global), and the Malaysia GITC Council of Experts. He undertakes numerous consultancy and policy projects that inspire innovation in marketing and branding development, driving performance-based funding in TVET and crafting impactful socio-economic development plans.
sharizal hashim. (2025). nilai hartanah boleh susut sehingga 20 peratus. - berita harian. .
qin lingda tan, sharizal bin hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng . (2025). bibliometric insights into the impact of values on consumer sustainable environmental behavior: current trends and future directions. - sustainable futures. 1 - 11.
di wu, sharizal hashim, yishuai xu, shijie chen, syed shah alam. (2025). a critical analysis of ai-driven recommendation algorithms in e-commerce: impacts, opportunities, and challenges. - smart journal of business management studies. 1 - 14.
ghaith abdulridha mubdir, sharizal hashim, abu hanifah ayob, nadzirah rosli. (2025). exploring customer engagement in social commerce: a literature review of frameworks, pathways, and emerging trends. - engineering, technology & applied science research. 20601 - 20608.
encik jamil bin bakri prof. madya. ts. dr. haryanti mohd affandi dr. anies faziehan zakaria dr. sharizal hashim ts. dr. mohd firdaus mustaffa kamal dr. ummu sakinah binti mohamad subri dr. mohd fahmi ghazali puan nurul eizzaty binti sohimi encik jazeel johari puan umi hasheida binti hussain puan felicia aruldass cik nurul athirah binti misron encik syahrun naim rafie dr. shahrul azman bin abd. razak encik shamsuddin bin abdullah encik muhammad nizam bin ahmad encik megat yusman bin megat jamaludin puan faezah binti mohd afandi . (2025). pelan tindakan perlaksanaan model sinergi awam swasta bagi institusi tvet malaysia. - . .
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). mapping the knowledge-consumer behavior nexus: a bibliometric analysis and systematic review. - humanities and social sciences communications. 1 - 16.
le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar. (2025). the role of personalization and emotional attachment in privacy calculus: an empirical study of intelligent voice assistant. - asia pacific journal of marketing and logistics. 3113 - 3129.
nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim. (2025). beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis. - heliyon. 1 - 15.
qin lingda tan, sharizal hashim, zhangwei zheng. (2025). environmental social governance (esg) in digitalization research: a bibliometric analysis. - sage open. 1 - 15.
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). environmental social governance (esg) and consumer behavior: a systematic review and research agenda. - international journal of consumer studies. 1 - 15.
nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim. (2025). beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis. - heliyon. 1 - 15.
qin lingda tan, sharizal bin hashim, zhangwei zheng. (2025). mapping global trends in green consumption (2014–2024): a bibliometric analysis of emerging insights and directions. - sustainable futures. 1 - 13.
asif iqbal, mahani binti mohammad abdu shakur, sharizal bin hashim, muhammad asif . (2025). entrepreneurial learning from failure: a systematic review and bibliometric analysis on its theoretical foundations, antecedents, outcomes, and an agenda for future research. - quality & quantity. 721 - 765.
le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar. (2025). hi siri: does autonomy affect consumers’ attachment to voice assistant? . - asia pacific journal of information systems. 268 - 288.
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). environmental social governance (esg) and consumer behavior: a systematic review and research agenda. - international journal of consumer studies. 1 - 15.
nadzirah rosli, noor azizah zamir, nor fazilah abdul hamid, sharizal hashim. (2025). daya tahan pmks: pendekatan baharu dalam strategi pemasaran. - . 63 - 81.
sharizal hashim. (2025). tarif as dan sidang kemuncak asean 2025:cabaran dan peluang pmks malaysia. - dagangnews.com. .
encik jamil bin bakri prof. madya. ts. dr. haryanti mohd affandi dr. anies faziehan zakaria dr. sharizal hashim ts. dr. mohd firdaus mustaffa kamal dr. ummu sakinah binti mohamad subri dr. mohd fahmi ghazali puan nurul eizzaty binti sohimi encik jazeel johari puan umi hasheida binti hussain puan felicia aruldass cik nurul athirah binti misron encik syahrun naim rafie dr. shahrul azman bin abd. razak encik shamsuddin bin abdullah encik muhammad nizam bin ahmad encik megat yusman bin megat jamaludin puan faezah binti mohd afandi . (2025). pelan tindakan perlaksanaan model sinergi awam swasta bagi institusi tvet malaysia. - . .
nadzirah rosli, noor azizah zamir, nor fazilah abdul hamid, sharizal hashim. (2025). daya tahan pmks: pendekatan baharu dalam strategi pemasaran. - . 63 - 81.
encik jamil bin bakri prof. madya. ts. dr. haryanti mohd affandi dr. anies faziehan zakaria dr. sharizal hashim ts. dr. mohd firdaus mustaffa kamal dr. ummu sakinah binti mohamad subri dr. mohd fahmi ghazali puan nurul eizzaty binti sohimi encik jazeel johari puan umi hasheida binti hussain puan felicia aruldass cik nurul athirah binti misron encik syahrun naim rafie dr. shahrul azman bin abd. razak encik shamsuddin bin abdullah encik muhammad nizam bin ahmad encik megat yusman bin megat jamaludin puan faezah binti mohd afandi. (2025). garis panduan perlaksanaan model sinergi awam swasta bagi institusi tvet malaysia. - . .
ummu sakinah mohamad subri, sharizal hashim, ridzwan che rus. (2025). kompendium rekomendasi polisi kesejahteraan psikologi perkhidmatan awam: kesejahteraan sosial -isu penjagaan anak dalam kalangan pekerja wanita. - . .
ummu sakinah mohamad subri, sharizal hashim, ridzwan che rus. (2025). kompendium rekomendasi polisi kesejahteraan psikologi perkhidmatan awam: kesejahteraan sosial -isu penjagaan anak dalam kalangan pekerja wanita. - . .
haryanti mohd affandi, sharizal hashim, mohd ekhwan haji toriman. (2025). kompendium rekomendasi polisi kesejahteraan psikologi perkhidmatan awam kesejahteraan psikologi dan emosi: strategi memperkukuh kesejahteraan kepimpinan institusi tvet. - . .
sharizal hashim. (2025). kediaman baru bermula rm300,000. - berita harian (ahad). .
sharizal hashim. (2025). kawal selia lebih ketat elak kewangan pengguna terjejas. - berita harian. .
sharizal hashim. (2025). nilai hartanah boleh susut sehingga 20 peratus. - berita harian. .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| AN INTEGRATED FRAMEWORK OF DYNAMIC CAPABILITIES AND DIGITAL BUSINESS STRATEGIES AMONG SMES IN MALAYSIA AND INDONESIA | universitas negeri padang | 54% (2024-12-01 sehingga 2026-11-30) |
| AN INTEGRATED FRAMEWORK OF DYNAMIC CAPABILITIES AND DIGITAL BUSINESS STRATEGIES AMONG SMES IN MALAYSIA AND INDONESIA | universitas negeri malang | 54% (2024-12-01 sehingga 2026-11-30) |
| SMART ACCOUNTING SYSTEM WITH INTEGRATED E-INVOICING FOR CAR SERVICE CENTER | infinite software creation | 91.2% (2025-02-01 sehingga 2026-01-31) |
| MARKETING QUEST: LEVERAGING AN INTERACTIVE GAMEBOARD FOR EXPERIENTIAL LEARNING IN UNDERGRADUATE MARKETING FUNDAMENTALS | infusion information technology sdn bhd | 49.8% (2025-01-01 sehingga 2026-12-31) |
| THE NEXUS OF BRAND EQUITY-RELATED AND BRAND IDENTITY-RELATED FACTORS IN COUNTRY-BRAND RELATIONSHIP FRAMEWORK: A COMPARATIVE STUDY OF MALAYSIA AND JORDAN | the university of jordan | 37.4% (2025-04-01 sehingga 2027-03-31) |
MARKETING, FINANCE & ACCOUNTING :BUSINESS
penjenamaan / branding
Pengalaman / Experience : 14 tahun/years(s)
MANAGEMENT [ORGANISATIONAL BEHAVIOUR, ENTREPRENEURSHIP] :SOCIAL SCIENCES
keusahawanan / entrepreneurship
Pengalaman / Experience : 18 tahun/years(s)
MANAGEMENT(ORGANISATIONAL BEHAVIOUR) :SOCIAL SCIENCES
Pemasaran strategik / strategic marketing
Pengalaman / Experience : 10 tahun/years(s)
MANAGEMENT(ORGANISATIONAL BEHAVIOUR) :SOCIAL SCIENCES
perancangan strategik / strategic planning
Pengalaman / Experience : 8 tahun/years(s)