pensyarah universiti
pusat pengajian pengurusan perniagaan dan keusahawanan
hsharizal@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
PENSYARAH UNIVERSITI
sharizal hashim, qin lingda tan, zhangwei zheng. (2026). from awareness to engagement: a systematic review of sustainability campaigns and consumer response. - sage open. 1 - 17.
ailin tan, sharizal bin hashim, jiaqi zuo, jianyu cheng . (2026). consumer responses and determinants in geographical indications agricultural product consumption: a ten-year systematic review. - f1000 research. 1 - 23.
hafizah binti omar zaki ,fathiyah binti mohd kamaruzaman ,dahlia fernandez bt mohd farid fernandez ,nurul atasha binti jamaludin ,soliha binti sanusi ,aziatul waznah binti ghazali ,sharizal bin hashim . (2026). investigating the role of ai-powered educational game in shaping malaysian youths into future business leaders. - . .
di wu, sharizal hashim, syed shah alam, shijie chen. (2026). decoding developments and novel research pathways in e-commerce and livestreaming commerce through the lens of the technology acceptance theory: a bibliometric analysis. - journal of business analytics . 43 - 64.
urooj ahmed, rukhsar ahmed, sharizal hashim, mahani binti mohammad abdu shakur, areej ahmed. (2026). assessing the impact of digital enablement on internal brand management in higher education institutions. - discover education . 1 - 16.
sharizal hashim, qin lingda tan, zhangwei zheng. (2026). from awareness to engagement: a systematic review of sustainability campaigns and consumer response. - sage open. 1 - 17.
qin lingda tan, sharizal hashim, zhangwei zheng. (2025). environmental social governance (esg) in digitalization research: a bibliometric analysis. - sage open. 1 - 15.
nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim. (2025). beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis. - heliyon. 1 - 15.
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). mapping the knowledge-consumer behavior nexus: a bibliometric analysis and systematic review. - humanities and social sciences communications. 1 - 16.
le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar. (2025). the role of personalization and emotional attachment in privacy calculus: an empirical study of intelligent voice assistant. - asia pacific journal of marketing and logistics. 3113 - 3129.
sharizal hashim, qin lingda tan, zhangwei zheng. (2026). from awareness to engagement: a systematic review of sustainability campaigns and consumer response. - sage open. 1 - 17.
ailin tan, sharizal bin hashim, jiaqi zuo, jianyu cheng . (2026). consumer responses and determinants in geographical indications agricultural product consumption: a ten-year systematic review. - f1000 research. 1 - 23.
jing xi, sharizal hashim. (2026). the application of brand resonance in brand building: a systematic literature review. - international review of management and marketing. 33 - 43.
di wu, sharizal hashim, syed shah alam, shijie chen. (2026). decoding developments and novel research pathways in e-commerce and livestreaming commerce through the lens of the technology acceptance theory: a bibliometric analysis. - journal of business analytics . 43 - 64.
urooj ahmed, rukhsar ahmed, sharizal hashim, mahani binti mohammad abdu shakur, areej ahmed. (2026). assessing the impact of digital enablement on internal brand management in higher education institutions. - discover education . 1 - 16.
nadzirah rosli, noor azizah zamir, nor fazilah abdul hamid, sharizal hashim. (2025). daya tahan pmks: pendekatan baharu dalam strategi pemasaran. - . 63 - 81.
sharizal hashim. (2026). konflik asia barat goncang ekonomi: ujian sebenar ketahanan dan kesatuan asean. - dagangnews.com. .
sharizal bin hashim. (2026). soal wang - penjualan semula tiket dengan harga melambung. - malaysia hari ini. .
sharizal hashim. (2025). nilai hartanah boleh susut sehingga 20 peratus. - berita harian. .
ummu sakinah mohamad subri, sharizal hashim, ridzwan che rus. (2025). kompendium rekomendasi polisi kesejahteraan psikologi perkhidmatan awam: kesejahteraan sosial -isu penjagaan anak dalam kalangan pekerja wanita. - . .
haryanti mohd affandi, sharizal hashim, mohd ekhwan haji toriman. (2025). kompendium rekomendasi polisi kesejahteraan psikologi perkhidmatan awam kesejahteraan psikologi dan emosi: strategi memperkukuh kesejahteraan kepimpinan institusi tvet. - . .
hafizah binti omar zaki ,fathiyah binti mohd kamaruzaman ,dahlia fernandez bt mohd farid fernandez ,nurul atasha binti jamaludin ,soliha binti sanusi ,aziatul waznah binti ghazali ,sharizal bin hashim . (2026). investigating the role of ai-powered educational game in shaping malaysian youths into future business leaders. - . .
sharizal bin hashim. (2026). soal wang - penjualan semula tiket dengan harga melambung. - malaysia hari ini. .
sharizal hashim. (2026). konflik asia barat goncang ekonomi: ujian sebenar ketahanan dan kesatuan asean. - dagangnews.com. .
haryanti mohd affandi anies faziehan zakaria sharizal hashim fahmi ghazali mohd firdaus mustaffa kamal ummusakinah ahmad sobri. (2025). sinergi tvet awam swasta (stas) dalam kelestarian pendanaan institusi tvet di malaysia. - . .
prof. ts. dr. mohd ekhwan haj tariman (advisor) prof. madya. ts. dr. haryanti mohd affandi (chief consultant) dr. mohd fahmi ghazali dr. lam meng chun dr. anies faziehan zakaria dr. sharizal hashim prof. madya. dr. ridzwan che rus ts. dr. mohd firdaus mustaffa kamal murni azureen binti mohd pakri raja muhammad khairuddin raja rosli siti noranis's binti mohd yunus nur asylah binti suwadi nurul eizzaty binti sohimi. (2025). kajian pembiayaan berasaskan prestasi institusi tvet di malaysia . - . .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| THE NEXUS OF BRAND EQUITY-RELATED AND BRAND IDENTITY-RELATED FACTORS IN COUNTRY-BRAND RELATIONSHIP FRAMEWORK: A COMPARATIVE STUDY OF MALAYSIA AND JORDAN | the university of jordan | 57.2% (2025-04-01 sehingga 2027-03-31) |
| THE NEXUS OF BRAND EQUITY-RELATED AND BRAND IDENTITY-RELATED FACTORS IN COUNTRY-BRAND RELATIONSHIP FRAMEWORK: A COMPARATIVE STUDY OF MALAYSIA AND JORDAN | the university of jordan | 57.2% (2025-04-01 sehingga 2027-03-31) |
| KEUSAHAWANAN DAYA ASNAF UKM-MIB | maybank islamic berhad | 94% (2024-10-01 sehingga 2026-06-30) |
| MARKETING QUEST: LEVERAGING AN INTERACTIVE GAMEBOARD FOR EXPERIENTIAL LEARNING IN UNDERGRADUATE MARKETING FUNDAMENTALS | infusion information technology sdn bhd | 69.5% (2025-01-01 sehingga 2026-12-31) |
| KAJIAN KEBERKESANAN PINTAR TVET: ADAPTASI PENDEKATAN INOVATIF FINLAND DALAM REFORMASI PENGAJARAN TVET MALAYSIA | pusat latihan pengajar & kemahiran lanjutan (ciast) | 89.4% (2025-08-25 sehingga 2026-06-24) |
| PELANCONGAN LESTARI MERSING: PEMERKASAAN BELIA MELALUI INOVASI KOMUNITI | mersing tourism association (mta) | 89.4%(2025-09-01 sehingga 2026-06-30) |
| AN INTEGRATED FRAMEWORK OF DYNAMIC CAPABILITIES AND DIGITAL BUSINESS STRATEGIES AMONG SMES IN MALAYSIA AND INDONESIA | universitas negeri padang | 89.4%(2024-12-01 sehingga 2026-11-30) |
| AN INTEGRATED FRAMEWORK OF DYNAMIC CAPABILITIES AND DIGITAL BUSINESS STRATEGIES AMONG SMES IN MALAYSIA AND INDONESIA | universitas negeri malang | 89.4%(2024-12-01 sehingga 2026-11-30) |
MARKETING, FINANCE & ACCOUNTING :BUSINESS
penjenamaan / branding
Pengalaman / Experience : 14 tahun/years(s)
MANAGEMENT [ORGANISATIONAL BEHAVIOUR, ENTREPRENEURSHIP] :SOCIAL SCIENCES
keusahawanan / entrepreneurship
Pengalaman / Experience : 18 tahun/years(s)
MANAGEMENT(ORGANISATIONAL BEHAVIOUR) :SOCIAL SCIENCES
Pemasaran strategik / strategic marketing
Pengalaman / Experience : 10 tahun/years(s)
MANAGEMENT(ORGANISATIONAL BEHAVIOUR) :SOCIAL SCIENCES
perancangan strategik / strategic planning
Pengalaman / Experience : 8 tahun/years(s)