pensyarah universiti
ukm-graduate school of business (ukm-gsb)
ummu@ukm.edu.my
Biografi/ Biography :
Ummu Ajirah Abdul Rauf is a senior lecturer at the UKM-Graduate School of Business. She holds a Ph.D. in Management majoring in Risk Management from Universiti Teknikal Malaysia Melaka (UTeM). She has more than 6 years of teaching experience in higher education institutions, which allows her to be actively involved in academic management as well as research and publication. She has published in numerous journals, such as Journal of Advanced Research in Applied Sciences, Academy of Entrepreneurship Journal, International Journal of Advanced Science and Technology, and others. Her research areas focus on management fields such as risk management, knowledge management, and technology management.
ummu ajirah abdul rauf. (2025). knowledge nodes, revenue roads: enterprise risk management as the catalyst between intranet quality and university performance. - 9th international conference on interdisciplinary business, economy, management, and social studies. .
meng na , mazzlida mat deli, ummu ajirah abdul rauf. (2025). self-efficacy and push-pull factors in international student mobility: a study of chinese students’ decision to study in malaysia. - sage open. 1 - 22.
ummu ajirah abdul rauf. (2025). knowledge in action: strengthening financial performance through enterprise risk management in higher education. - the 10th international conference on management studies and social science (10th masos). .
ummu ajirah abdul rauf. (2025). brain vs. bot: is genai a game-changer or a risk in higher education?. - the star. .
ummu ajirah abdul rauf, maura la torre, michele samuele borgia, adalberto rangone. (2025). from risk to revenue: a technology-driven enterprise risk management (erm) model for financial sustainability in higher education. - the 11th international conference on business, economy, management and social studies towards sustainable economy (11th bemss). .
meng na , mazzlida mat deli, ummu ajirah abdul rauf. (2025). self-efficacy and push-pull factors in international student mobility: a study of chinese students’ decision to study in malaysia. - sage open. 1 - 22.
meng na , mazzlida mat deli, ummu ajirah abdul rauf. (2025). self-efficacy and push-pull factors in international student mobility: a study of chinese students’ decision to study in malaysia. - sage open. 1 - 22.
mukhtar, d., rauf, u.a.a., ali, m.h., suleiman, n. (2024). the comprehensive analysis of pro-environmental food purchasing behaviour among consumers observing halal diet. - food research. 96 - 104.
mazzlida mat deli, ainul huda jamil, ummu ajirah abdul rauf, maryam jamilah asha’ari, siti nur diana abdullah. (2024). e-commerce integration in manufacturing: exploring the effects on business processes, customer relations, and profitability. - nanotechnology perceptions. 2127 - 2134.
mara ridhuan che abdul rahman, ummu ajirah abdul rauf, suguna sinniah. (2024). oil palm smallholders entrepreneurs and financial literacy: technology adoption. - journal of applied engineering and technological science. 656 - 667.
ummu ajirah abdul rauf, saif ahmed, mazzlida mat deli, maryam jamilah asha’ari, ‘ainul huda jamil, mohd hafizuddin syah bangaan abdullah, siti intan nurdiana wong abdullah. (2024). empowering higher education: the tech advantage in work coordination and risk management for financial growth . - journal of applied engineering and technological science. 641 - 655.
maryam jamilah asha’ari, salina daud, ummu ajirah abdul rauf, mazzlida mat deli, siti intan nurdiana wong abdullah, ainul huda jamil. (2024). the efforts of malaysian schools towards education for sustainable development. - . 88 - 100.
yusrizal sufardi mohd yunan, mohd helmi ali, ummu ajirah abdul rauf. (2024). halal logistics and halal integrity protection. - . 155 - 174.
ummu ajirah abdul rauf, ainul huda jamil, maryam jamilah ashaari. (2024). sustainable development goals in risk management. - . 60-71.
ummu ajirah abdul rauf. (2023). pasca belanjawan 2024 intensif baharu. - nasional fm. .
ummu ajirah abdul rauf. (2025). brain vs. bot: is genai a game-changer or a risk in higher education?. - the star. .
ummu ajirah abdul rauf. (2025). knowledge nodes, revenue roads: enterprise risk management as the catalyst between intranet quality and university performance. - 9th international conference on interdisciplinary business, economy, management, and social studies. .
ummu ajirah abdul rauf, mohd hafizuddin syah bangaan abdullah, aisyah abdul rahman. (2025). love-hate with risk: a framework to drive financial success in higher education through knowledge management and enterprise risk management. - 9th international conference on entrepreneurship studies, business, economy, and management science. .
ummu ajirah abdul rauf. (2025). knowledge in action: strengthening financial performance through enterprise risk management in higher education. - the 10th international conference on management studies and social science (10th masos). .
ummu ajirah abdul rauf, maura la torre, michele samuele borgia, adalberto rangone. (2025). from risk to revenue: a technology-driven enterprise risk management (erm) model for financial sustainability in higher education. - the 11th international conference on business, economy, management and social studies towards sustainable economy (11th bemss). .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| EMPOWERING DISABLED STUDENTS THROUGH CHATGPT TOWARDS ACHIEVING LOW-RISK WORK PROGRAMS | universitas negeri surabaya | 81.8% (2024-03-22 sehingga 2025-12-31) |
| SMART GREEN SAFETY AND HEALTH PRACTICE: REDUCING FATALITIES IN E&E HGHV INDUSTRY | advanced materials (imram) | 42.1% (2024-11-01 sehingga 2026-10-31) |
| DEVELOPING A RISK-BASED MODEL TO ENHANCE ENGLISH PROFICIENCY AMONG UNIVERSITY STUDENTS IN MALAYSIA AND JORDAN | applied science private university | 21.4% (2025-04-01 sehingga 2027-03-31) |