omar munther nusir, che aniza che wel, siti ngayesah ab hamid.  (2026).  when ai conversations become advertising data: algorithmic trust, privacy calculus, and purchase intention in genai-personalized social commerce.  - journal of theoretical and applied electronic commerce research.  1 - 31. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid .  (2026).  mapping the knowledge structure of buy now, pay later research: a bibliometric science mapping review and focused behavioral synthesis.  - journal of risk and financial management .  1 - 48. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2026).  antecedents of parasocial relationship and their association with brand attitudes in youtube influencer marketing: a balance theory perspective .  - contemporary management research.  327 - 350. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2026).  when comparison becomes consumption: influencer culture, materialism and financial stress.  - journal of cultural marketing strategy.  126 - 141. 

arianis chan, rani sukmadewi, che aniza che wel, aurora yupita achmada, cecep safa’atul barkah.  (2026).  artificial intelligence recommender systems in online marketplaces integrating architectures consumer behavior and personalization.  - discover artificial intelligence.  1131 - 1131. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2025).  the test of time: a longitudinal study of parasocial relationships with social media influencers .  - international journal of innovative research and scientific studies.  757 - 768. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  trash talk: how malaysian zero waste influencers shape sustainable habits.  - paperasia.  9 - 21. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia.  - journal of theoretical and applied electronic commerce research.  1 - 22. 

nuohan li , hafizah omar zaki, che aniza binti che wel, nadzirah binti rosli.  (2025).  research on green purchase intention and behavior: a bibliometric analysis (2015-2025).  - management (montevideo).  1 - 15. 

qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid.  (2025).  from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services.  - theoretical and applied electronic commerce research.  1 - 31. 

sirinya phulkerd, weerapak samsiripong, elaine q. borazon, wai siew teh, adila fahmida saptari, mohd jamil sameeha, azka aulia fitri, suci trisnasari, penny farrell, anne-marie thow, bee koon poh and on behalf of the seaofe study group.  (2025).  a comparative analysis of food retail policy landscape in four southeast asian countries.  - the lancet regional health-southeast asia.  1 - 16. 

kexin su, siti ngayesah ab. hamid, che aniza che wel, qiangqiang du.  (2025).  mapping the intellectual landscape of corporate social irresponsibility: a bibliometric review and future research agenda .  - sage open.  1 - 19. 

che aniza che wel, ding zikang, kaukab abid azhar.  (2024).  the effect of social media influencers on purchase intention: a quantitative investigation of malaysian consumers.  - international journal of academic research in business & social sciences.  1513 - 1527. 

binbin ke, che aniza che wel.  (2024).  elevating customer relationship management in chinese banking: a synergy of information technology and strategic practices.  - journal of information systems engineering and management.  1 - 17. 

kaukab abid azhar, che aniza che wel, siti ngyesah ab hamid.  (2024).  examining loyalty of social media influencers: the effects of self-disclosure and credibility .  - pakistan journal of commerce and social sciences .  358 - 379. 

nurul natasya hasim, kaukab abid azhar, siti ngayesah ab hamid, che aniza che wel.  (2023).  live streaming shopping: effects on purchase intentions among malaysian consumers.  - internationa journal of academic research in business & social sciences.  2946-2956. 

suraya akmar mokhtaruddin, che aniza che wel, nor rahimy khalid.  (2023).  the effect of customer perception on purchase intention of palm oil based product in malaysia.  - international journal of academic research in business & social sciences.  592-602. 

che aniza che wel, nur minhalina mohamad yadi, siti ngayesah abdul hamid, nadzirah binti rosli.  (2023).  the influence of streamer's characteristics on consumer purchase intention through life streaming.  - international journal of academic research in business & social sciences.  603-616. 

sirinya phulkerd, cut novianti rachmi, mohd jamil sameeha, elaine q. borazon, anne-marie thow, helen trevena, adila fahmida saptari, yong kang cheah, che aniza che wel, vanessa t. marquez, teeranong sakulsri, natjera thongcharoenchupong and bee koon poh.  (2022).  identifying opportunities for strategic policy design to address the double burden of malnutrition through healthier retail food:protocol for south east asia obesogenic food environment (seaofe) study.  - international journal of environmental research and public health.  1-15. 

che aniza che wel, siti nurhazirah abu ashari, mohd faizuddin ismail.  (2022).  the influence of halal certification, halal logo, halal assurance, safety and purity on customer purchase intention.  - international journal of academic research in business & social sciences.  1212-1227. 

nor hidayu rahim, lokhman hakim osman, che aniza che wel.  (2022).  the role of social entrepreneurship approach in enhancing homepreneur business opportunities: the conceptual model.  - international journal of academic research in business and social sciences.  604-611. 

siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel.  (2022).  the influence of job characteristics toward intention to pursue sales career mediated by feelings.  - frontiers in psychology.  1-10. 

siti nurhazirah abu ashari; che aniza che wel.  (2022).  old school vs latest trend tracking the changes in product positioning dimension a systematic literature review.  - jurnal pengurusan.  1-13. 

nor rahimy khalid, che aniza che wel, suraya akmar mokhtaruddin.  (2021).  product positioning as a moderator for halal cosmetics purchase intention.  - iranian journal of management studies.  39-60. 

suraya akmar mokhtarudin, che aniza che wel, nor rahimy khalid.  (2019).  employee rhetorical sensitivity as a mediator in the relationship between customer orientation and customer retention.  - the south east asian journal of management.  170-182. 

syed shah alam, nor ghani md nor, mohd helmi ali, nor asiah omar, che aniza che wel.  (2018).  relationship between entrepreneurs traits and cloud computing adoption among malay-owned smes in malaysia.  - cuadernos de gestion.  . 

nor rahimy binti khalid1, che aniza binti che wel, syed shah alam, suraya akmar binti mokhtaruddin.  (2018).  cosmetic for modern consumer: the impact of self-congruity on purchase intention.  - international journal of asian social science.  34-41. 

suraya akmar binti mokhtaruddin, che aniza binti che wel, syed shah alam, nor rahimy binti khalid.  (2018).  the influence of relationship marketing orientation on customer retention in travel agency services.  - international journal of academic research in business & social sciences.  . 

nor rahimy khalid, che aniza che wel, suraya akrmar mohktaruddin, syed shah alam.  (2018).  the influence of self-congruity on purchase intention for cosmetics merchandises.  - international journal of academic research in business & social sciences.  . 

yusrizal sufardi mohd yunan, che aniza che wel, lokhman hakim osman, zaleha yazid, ahmad azmi muhammad ariffin.  (2017).  post service quality as predictor for halal warehouse adopter satisfaction.  - international journal of academic research in business and social sciences.  999-1008. 

syed shah alam, abul bashar bhuiyan, fauzi mohd. jani, che aniza che wel.  (2016).  the impact of innovation on growth and performance of processed food smes in malaysia.  - international journal of entrepreneurship and innovation management.  61-79. 

hawati janor, rubayah yakob, noor azuan hashim, zanariah, che aniza che wel.  (2016).  financial literacy and invetment decisions in malaysia and united kingdom; a comparative analysis.  - geografia online: malaysian journal of society and space.  106-118. 

julian c.c., ahmed z.u., binti che wel c.a., bojei j..  (2016).  dynamics of loyalty programs in malaysian retailing: a strategic marketing perspective.  - journal of transnational management.  101-114. 

julian c.c., ahmed z.u., wel c.a.b.c., bojei j..  (2015).  discriminant analysis of antecedents of customer retention in malaysian retailing.  - journal of transnational management.  190-204. 

syed shah alam,nik mohd hazrul nik hashim,maisarah ahmad,che aniza che wel sallehuddin mohd nor,nor asiah omar.  (2014).  negative and positive impact of internet addiction on young adults: empericial study in malaysia.  - intangible capital.  619-638. 

nor asiah, ruzita abdul rahim, che aniza che wel, syed shah alam.  (2014).  compulsive buying and credit card misuse among credit card holders: the roles of self-esteem, materialism, impulsive buying and budget constraint.  - intagible capital.  52-74. 

bojei, j., julian, c.c., wel, c.a.b.c., ahmed, z.u..  (2013).  the empirical link between relationship marketing tools and consumer retention in retail marketing.  - journal of consumer behaviour.  12(3):171-181. 

nor asiah omar, che aniza che wel, norzalita abd aziz, syed shah alam.  (2013).  investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from malaysia.  - measuring business excellence.  17(1):33-50. 

syed shah alam, hawati janor, zanariah, che aniza che wel, mst. nilufar ahsan.  (2012).  is religiosity an important factor in influencing the intention to undertake islamic home financing in klang valley?.  - world applied sciences journal.  19(7):1030-1041. 

omar, n.a., musa, r., wel, c.a.c., aziz, n.a..  (2012).  examining the moderating effects of programme membership duration in the retail loyalty programme: a multi groups causal analysis approach.  - world applied sciences journal.  19(3):314-323. 

che aniza binti che wel, nor asiah omar, sallehuddin mohd nor.  (2012).  determining relationship drivers of loyalty card program.  - journal of applied sciences research.  8(1):605-610. 

che aniza binti che wel, syed shah alam, sallehuddin mohd nor.  (2011).  factors affecting brand loyalty: an empirical study in malaysia.  - australian journal of basic and applied sciences.  5(12):777-783. 

che aniza binti che wel, sallehuddin mohd nor and azhar hj. ahmad.  (2011).  exploring relationship drivers` toward loyalty card programs.  - african journal of business management.  5(15):6429-6433.