hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi.  (2023).  virtual reality in digital marketing: research agenda based on bibliometric reflection.  - marketing intelligence and planning.  1-20. 

nadzirah rosli; hafizah omar zaki.  (2023).  a bibliometric review of research on gamification in marketing: reflections for moving forward.  - international journal of management studies.  271-300. 

syaima' adznan, hafizah omar zaki.  (2023).  a perceptions of virtual teaching and learning among accounting lecturers and students during the covid 19 era and beyond: the case of national university of malaysia.  - international journal of academic research in accounting finance and management sciences.  471-482. 

hafizah omar zaki; siti fatimah abdul rashid; syaima' adznan.  (2023).  media sosial dan iklan tajaan: analisis bibliometrik dan rangkaian.  - jurnal pengurusan.  1-17. 

elaina rose johar, nadzirah rosli, hafizah omar zaki, dahlia fernandez mohd farid fernandez.  (2023).  does happiness really matter? exploring employee wellbeing recent research trends: a bibliometric analysis using r.  - international journal of academic research in business and social sciences.  550-567. 

suddin lada, brahim chekima, mohd. rahimie abdul karim, noor fzlinda fabeil, mat salleh ayub, sharifah milda amirul, rudy ansar, mohamed bouteraa, lim ming fook, hafizah omar zaki.  (2023).  determining factors related to artificial intelligence (ai) adoption among malaysia's small and medium-sized businesses.  - journal of open innovation: technology, market, and complexity.  1-10. 

nadzirah rosli, elaina rose johar, hafizah omar zaki, dahlia fernandez mohd farid fernandez.  (2023).  the rise of virtual tour in tourism: a bibliometric review and future research agenda.  - international journal of academic research in business and social sciences.  781-799. 

sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi.  (2022).  the use of e-learning during covid-19: application of theory acceptance model (tam).  - international journal of academic research in business & social sciences.  2299-2316. 

fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692. 

nurul atasha jamaludin, hafizah omar zaki, dahlia fernandez.  (2022).  the approach of sport-based social entrepreneurship contributing to social sustainability: a conceptual framework.  - international journal of academic research in business and social sciences.  538-549. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  the influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst covid-19 partial lockdown in malaysia.  - jurnal pengurusan.  81-90. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2021).  cognition and emotion: exploration on consumers response to advertisement and brand.  - jurnal pengurusan.  1-17. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  humour advertising: a review and a bibliometrics citation analysis.  - geografia-malaysian journal of society and space.  164-178. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2019).  does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?.  - international journal of management studies.  1-20. 

azman ismail, hafizah omar zaki, ilyani ranlan rose.  (2016).  interlinkages between service quality, customer satisfaction and customer loyalty in malaysia: a case study of armed forces medical organizations.  - geografia online: malaysian journal of society and space.  47-59.