fangzhou zhou, ling fang, hafizah omar zaki.  (2026).  modeling and data analysis of innovation dynamics in complex human–ai–content networks: a multimodal graph learning approach.  - mathematics.  1 - 25. 

xuan dai, hafizah omar zaki, che aniza che wel.  (2026).  mapping research trends in agricultural product live-streaming from an operations and management perspective: a bibliometric analysis.  - international journal of operations and quantitative management.  130 - 151. 

mohd hafizuddin syah bangaan abdullah, zhangwei zheng, hafizah omar zaki, qin lingda tan .  (2026).  the impact of societal ageing on individual consumers’ insurance purchase intentions: a review and research agenda.  - behavioral sciences.  1 - 25. 

xuan dai , hafizah omar zaki.  (2026).  trust in green agricultural products: a bibliometric review of traceability, certification, and information transparency (2015–2025).  - journal of logistics, informatics and service science.  247 - 267. 

le zhang, hafizah omar zaki, wei ran.  (2026).  consumers’ privacy in voice assistant: a systematic literature review and research agenda.  - security and privacy.  1 - 15. 

zhangwei zheng, hafizuddin-syah b.a.m, hafizah omar zaki, qin lingda tan.  (2026).  mapping the insurance purchasing research: a bibliometric analysis.  - journal of the knowledge economy.  1048 - 1070. 

nor asiah omar , nur aqilah hazirah mohd anim , taslima jannat , muhamad azrin nazri , syed shah alam, hafizah omar zaki.  (2025).  does ethnocentrism work? evaluating the effect of airlines service recovery strategies on airline brand equity.  - cogent business & management.  1 - 28. 

ziliang zhao , nor asiah omar, hafizah omar zaki.  (2025).  appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions.  - journal of retailing and consumer services.  1 - 10. 

qin lingda tan, sharizal bin hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng .  (2025).  bibliometric insights into the impact of values on consumer sustainable environmental behavior: current trends and future directions.  - sustainable futures.  1 - 11. 

soliha sanusi, rozana saedon, aliyu dahiru muhammad, hafizah omar zaki, aziatul waznah ghazali.  (2025).  cash waqf engagement among malaysian millennials: the digitization of generosity.  - international journal of islamic and middle eastern finance and management.  857 - 875. 

zhangwei zheng, mohd hafzuddin syah bangaan abdullah, hafizah omar zaki, qin lingda tan.  (2025).  mapping the research trends on health insurance purchase: a bibliometric analysis and systematic review.  - discover public health.  1 - 16. 

zhangwei zheng, hafizuddin-syah b.a.m, hafizah omar zaki, qin lingda tan.  (2025).  health insurance purchase intentions in the past decade: a systematic review and future research directions.  - bmc health services research.  1 - 17. 

le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar.  (2025).  hi siri: does autonomy affect consumers’ attachment to voice assistant? .  - asia pacific journal of information systems.  268 - 288. 

zhangwei zheng, mohd hafizuddin syah bangaan abdullah, hafizah omar zaki, qin lingda tan.  (2025).  advancing marketing science through vroom's expectancy theory: a review and research agenda.  - international journal of consumer studies.  1 - 25. 

qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng.  (2025).  environmental social governance (esg) and consumer behavior: a systematic review and research agenda.  - international journal of consumer studies.  1 - 15. 

zhangwei zheng, hafizuddin-syah b. a. m., hafizah omar zaki, qin lingda tan.  (2025).  aging and its societal impact: a bibliometric analysis.  - sage open.  1 - 16. 

zhangwei zheng, hafizuddin-syah b. a. m., hafizah omar zaki, qin lingda tan.  (2025).  mapping the influence of enterprise risk management: a systematic review and bibliometric analysis.  - journal of operational risk .  1 - 33. 

nuohan li , hafizah omar zaki, che aniza binti che wel, nadzirah binti rosli.  (2025).  research on green purchase intention and behavior: a bibliometric analysis (2015-2025).  - management (montevideo).  1 - 15. 

le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar.  (2025).  the role of personalization and emotional attachment in privacy calculus: an empirical study of intelligent voice assistant.  - asia pacific journal of marketing and logistics.  3113 - 3129. 

qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng.  (2025).  mapping the knowledge-consumer behavior nexus: a bibliometric analysis and systematic review.  - humanities and social sciences communications.  1 - 16. 

fika fitriasari, noor azryani auzairy, ruzita abdul rahim, hafizah omar zaki.  (2024).  a systematic review of the behavior intention on mobile banking and stock trading..  - multidisciplinary reviews.  1-10. 

mohamed bouteraa, saeed awadh bin-nashwan, meshari al-daihani, khadar ahmed dirie, abderrahim benlahcene, mouad sadallah, hafizah omar zaki, suddin lada, rudy ansar, lim ming fook, brahim chekima..  (2024).  understanding the diffusion of ai-generative (chatgpt) in higher education: does students' integrity matter?.  - computers in human behavior reports.  1-11. 

hafizah omar zaki; nadzirah rosli.  (2024).  a bibliometric citation analysis on green marketing and waste management.  - international journal of management studies.  235-268. 

dahlia fernandez, omkar dastane, hafizah omar zaki, aini aman.  (2024).  robotic process automation: bibliometric reflection and future opportunities.  - european journal of innovation management.  692-712. 

ziliang zhao, nor asiah omar, hafizah omar zaki.  (2024).  a study of electric vehicle market development in 2015 – 2024: a bibliometric analysis.  - international journal of religion.  8147 - 8162. 

hafizah omar zaki, nor asiah omar, sharizal hashim, yuniza kamarulzaman, suddin lada.  (2024).  talk to engage: the influence of smartphone voice assistants on consumers’ brand engagement.  - journal of global scholars of marketing science.  1 - 25. 

zhangwei zheng, hafizuddin-syah b.a.m, hafizah omar zaki, qin lingda tan.  (2024).  a scoping review of the impact of ageing on individual consumers’ insurance purchase intentions.  - heliyon.  1 - 12. 

nurul atasha jamaludin, hafizah omar zaki, raudha md. ramli, suhaida herni suffarruddin.  (2024).  towards a sustainable financial future: exploring the influence of e-wallet adoption among gen zin malaysia.  - institutions and economies.  113 - 138. 

zhangwei zheng, hafizuddin-syah b. a. m, hafizah omar zaki, qin lingda tan.  (2024).  impact of aging on consumer behavior: a review and research agenda.  - international journal of consumer studies.  1 - 17. 

nadzirah rosli; hafizah omar zaki.  (2023).  a bibliometric review of research on gamification in marketing: reflections for moving forward.  - international journal of management studies.  271-300. 

elaina rose johar, nadzirah rosli, hafizah omar zaki, dahlia fernandez mohd farid fernandez.  (2023).  does happiness really matter? exploring employee wellbeing recent research trends: a bibliometric analysis using r.  - international journal of academic research in business and social sciences.  550-567. 

nadzirah rosli, elaina rose johar, hafizah omar zaki, dahlia fernandez mohd farid fernandez.  (2023).  the rise of virtual tour in tourism: a bibliometric review and future research agenda.  - international journal of academic research in business and social sciences.  781-799. 

rong hou, xu ye, hafizah omar zaki, nor asiah omar.  (2023).  marketing decision support system based on data mining technology.  - applied sciences.  1-14. 

hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi.  (2023).  virtual reality in digital marketing: research agenda based on bibliometric reflection.  - marketing intelligence and planning.  1-20. 

syaima' adznan, hafizah omar zaki.  (2023).  a perceptions of virtual teaching and learning among accounting lecturers and students during the covid 19 era and beyond: the case of national university of malaysia.  - international journal of academic research in accounting finance and management sciences.  471-482. 

hafizah omar zaki; siti fatimah abdul rashid; syaima' adznan.  (2023).  media sosial dan iklan tajaan: analisis bibliometrik dan rangkaian.  - jurnal pengurusan.  1-17. 

suddin lada, brahim chekima, mohd. rahimie abdul karim, noor fzlinda fabeil, mat salleh ayub, sharifah milda amirul, rudy ansar, mohamed bouteraa, lim ming fook, hafizah omar zaki.  (2023).  determining factors related to artificial intelligence (ai) adoption among malaysia's small and medium-sized businesses.  - journal of open innovation: technology, market, and complexity.  1-10. 

nurul atasha jamaludin, hafizah omar zaki, dahlia fernandez.  (2022).  the approach of sport-based social entrepreneurship contributing to social sustainability: a conceptual framework.  - international journal of academic research in business and social sciences.  538-549. 

sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi.  (2022).  the use of e-learning during covid-19: application of theory acceptance model (tam).  - international journal of academic research in business & social sciences.  2299-2316. 

fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692. 

hafizah omar zaki, siti ngayesah ab hamid.  (2021).  the influence of time availability, happiness, and weariness on consumers' impulse buying tendency amidst covid-19 partial lockdown in malaysia.  - jurnal pengurusan.  81-90. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2021).  cognition and emotion: exploration on consumers response to advertisement and brand.  - jurnal pengurusan.  1-17. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2020).  humour advertising: a review and a bibliometrics citation analysis.  - geografia-malaysian journal of society and space.  164-178. 

hafizah omar zaki, yusniza kamarulzaman, mozard mohtar.  (2019).  does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?.  - international journal of management studies.  1-20. 

azman ismail, hafizah omar zaki, ilyani ranlan rose.  (2016).  interlinkages between service quality, customer satisfaction and customer loyalty in malaysia: a case study of armed forces medical organizations.  - geografia online: malaysian journal of society and space.  47-59.