nor asiah omar, aishath lahath, rifelly dewi astuti, nurul atasha jamaludin, syed shah alam.  (2023).  the mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of japanese frozen foods and consumers intention to purchase them evidence from malaysia.  - the south east asian journal of management.  98-129. 

fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692. 

nurul atasha jamaludin, hafizah omar zaki, dahlia fernandez.  (2022).  the approach of sport-based social entrepreneurship contributing to social sustainability: a conceptual framework.  - international journal of academic research in business and social sciences.  538-549. 

siti asma mohd rosdi, mohamad rohieszan ramdan, sabrinah adam, nursyazwani mohd fuzi, azila abdul razak, nurul atasha jamaludin.  (2022).  distribution-support technologies in commercialisation: the malaysia research universities (ru) experiences.  - the journal of distribution science.  11-17. 

zizah che senik, nurul atasha jamaludin, rosmah mat isa.  (2022).  exploring social capital influencing entrepreneurial process among immigrant entrepreneurs in malaysia.  - jurnal pengurusan.  1-13. 

sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi.  (2022).  the use of e-learning during covid-19: application of theory acceptance model (tam).  - international journal of academic research in business & social sciences.  2299-2316.