che aniza che wel, nur minhalina mohamad yadi, siti ngayesah abdul hamid, nadzirah binti rosli.  (2023).  the influence of streamer's characteristics on consumer purchase intention through life streaming.  - international journal of academic research in business & social sciences.  603-616. 

che aniza che wel, siti ngayesah ab hamid.  (2023).  prinsip pemasaran.  - .  255. 

anis munirah mohd sakri,shashidharan sivabalan,mohd jamil sameeha,che aniza che wel,yong kang cheah,huay woon you,adila fahmida saptari,elaine q. borazon,sirinya phulkerd,helen trevena,anne-marie thow,bee koon poh.  (2023).  exploring retailer perspectives: barriers and decision-making in stocking healthy food products in urban poor areas of kuala lumpur, malaysia.  - maso 2023 scientific conference on obesity.  1. 

che aniza binti che wel.  (2023).  exploring customer perception towards palm oil based products and its effects on purchase intention.  - .  . 

nurul natasya hasim, kaukab abid azhar, siti ngayesah ab hamid, che aniza che wel.  (2023).  live streaming shopping: effects on purchase intentions among malaysian consumers.  - internationa journal of academic research in business & social sciences.  2946-2956. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid.  (2023).  exploring teachers' perceptions on gamification in marketing education.  - academy of marketing conference 2023.  151-152. 

che aniza binti che wel.  (2022).  halal positioning: investigating the antecedent of halal food positioning and its relationship with purchase intention.  - .  . 

poh bee koon[ and eighteen others]..  (2022).  examining the role of retailers in obesogenic food environments and identifying policy opportunities to address the double burden of malnutrition in south east asia (sea).  - .  1-51. 

nor hidayu rahim, lokhman hakim osman, che aniza che wel.  (2022).  the role of social entrepreneurship approach in enhancing homepreneur business opportunities: the conceptual model.  - international journal of academic research in business and social sciences.  604-611. 

che aniza che wel, siti nurhazirah abu ashari, mohd faizuddin ismail.  (2022).  the influence of halal certification, halal logo, halal assurance, safety and purity on customer purchase intention.  - international journal of academic research in business & social sciences.  1212-1227. 

siti nurhazirah abu ashari, che aniza che wel, siti ngayesah ab hamid.  (2022).  the role of halal attribute as halal product positioning in determining consumer purchase intention.  - malim: jurnal pengajian umum asia tenggara.  263-275. 

siti nurhazirah abu ashari; che aniza che wel.  (2022).  old school vs latest trend tracking the changes in product positioning dimension a systematic literature review.  - jurnal pengurusan.  1-13. 

sirinya phulkerd, cut novianti rachmi, mohd jamil sameeha, elaine q. borazon, anne-marie thow, helen trevena, adila fahmida saptari, yong kang cheah, che aniza che wel, vanessa t. marquez, teeranong sakulsri, natjera thongcharoenchupong and bee koon poh.  (2022).  identifying opportunities for strategic policy design to address the double burden of malnutrition through healthier retail food:protocol for south east asia obesogenic food environment (seaofe) study.  - international journal of environmental research and public health.  1-15. 

siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel.  (2022).  the influence of job characteristics toward intention to pursue sales career mediated by feelings.  - frontiers in psychology.  1-10. 

che aniza che wel.  (2021).  retail security -part 1.  - .  1-16. 

che aniza che wel.  (2021).  merchandising.  - .  1-70. 

nor rahimy khalid, che aniza che wel, suraya akmar mokhtaruddin.  (2021).  product positioning as a moderator for halal cosmetics purchase intention.  - iranian journal of management studies.  39-60. 

che aniza che wel.  (2021).  introduction to the world of retailing part 3.  - .  1-35. 

siti nurhazirah abu ashari, che aniza che wel.  (2021).  the role of halal attribute as halal product positioning in determining consumer purchase intention.  - proceedings citra international virtual conference on liberal studies 2021.  30-33. 

che aniza che wel.  (2021).  introduction to the world of retailing part 2.  - .  1-20. 

che aniza che wel.  (2021).  introduction to the world of retailing part 1.  - .  1-15. 

suraya akmar mokhtaruddin, che aniza che wel, nor rahimy khalid.  (2020).  the mediating effect of customer perceived value in the relationship marketing.  - international conference on research and practices in sciences, technology and social sciences.  1-13. 

nor asiah omar, ahmad sabri kassim, najeeb ullah shah, syed shah alam, che aniza che wel.  (2020).  the influence of customer value co-creation behavior on sme brand equity: an empirical analysis.  - iranian journal of management studies (ijms).  165-196. 

suraya akmar mokhtarudin, che aniza che wel, nor rahimy khalid.  (2019).  employee rhetorical sensitivity as a mediator in the relationship between customer orientation and customer retention.  - the south east asian journal of management.  170-182. 

nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri.  (2019).  sustainable in retail business through retention strategies.  - .  91. 

suraya akmar binti mokhtaruddin, che aniza binti che wel, syed shah alam, nor rahimy binti khalid.  (2018).  the influence of relationship marketing orientation on customer retention in travel agency services.  - international journal of academic research in business & social sciences.  . 

nor rahimy khalid, che aniza che wel, suraya akrmar mohktaruddin, syed shah alam.  (2018).  the influence of self-congruity on purchase intention for cosmetics merchandises.  - international journal of academic research in business & social sciences.  . 

nor rahimy binti khalid1, che aniza binti che wel, syed shah alam, suraya akmar binti mokhtaruddin.  (2018).  cosmetic for modern consumer: the impact of self-congruity on purchase intention.  - international journal of asian social science.  34-41. 

syed shah alam, nor ghani md nor, mohd helmi ali, nor asiah omar, che aniza che wel.  (2018).  relationship between entrepreneurs traits and cloud computing adoption among malay-owned smes in malaysia.  - cuadernos de gestion.  . 

nor rahimy khalid, che aniza che wel, syed shah alam & suraya akmar mokhtaruddin.  (2017).  the influence of self-congruity on purchase intention for cosmetics products.  - academy of marketing 2017.  . 

suraya akmar mohktaruddin, che aniza che wel, syed shah alam & nur rahimy khalid.  (2017).  the influence of relationship marketing orientation on customer retention in travel agency services.  - the 12th asian academy of management international conference 2017.  . 

yusrizal sufardi mohd yunan, che aniza che wel, lokhman hakim osman, zaleha yazid, ahmad azmi muhammad ariffin.  (2017).  post service quality as predictor for halal warehouse adopter satisfaction.  - international journal of academic research in business and social sciences.  999-1008. 

zaleha yazid, che aniza che wel, nor asiah omar.  (2016).  persepsi mahasiswa terhadap urusan pembelian atas talian.  - jurnal personalia pelajar.  17-25. 

hawati janor, rubayah yakob, noor azuan hashim, zanariah, che aniza che wel.  (2016).  financial literacy and invetment decisions in malaysia and united kingdom; a comparative analysis.  - geografia online: malaysian journal of society and space.  106-118. 

syed shah alam, abul bashar bhuiyan, fauzi mohd. jani, che aniza che wel.  (2016).  the impact of innovation on growth and performance of processed food smes in malaysia.  - international journal of entrepreneurship and innovation management.  61-79. 

julian c.c., ahmed z.u., binti che wel c.a., bojei j..  (2016).  dynamics of loyalty programs in malaysian retailing: a strategic marketing perspective.  - journal of transnational management.  101-114. 

julian c.c., ahmed z.u., wel c.a.b.c., bojei j..  (2015).  discriminant analysis of antecedents of customer retention in malaysian retailing.  - journal of transnational management.  190-204. 

che aniza binti che wel, syed shah alam, nor asiah omar.  (2015).  the effects of enthocentrism and patriotism on consumer buying intention.  - international conference on business, marketing and information system management (bmism`15).  . 

nor asiah omar, che aniza che wel, syed shah alam, muhamad azrin nazri.  (2015).  understanding students compulsive buying of apparel: an emphirical study.  - jurnal personalia pelajar.  142-150. 

che aniza che wel, nor asiah omar, syed shah alam.  (2015).  credit card usage behavior among working student.  - jurnal personalia pelajar.  130-139. 

nor asiah omar, muhamad azrin, che aniza che wel.  (2014).  entrepreneurial training of low-income women micro enterprises in the service sector in malaysia: understanding the problems and challenges.  - journal of social and development sciences.  245-257. 

syed shah alam, maisarah ahmad, che aniza che wel, nor asiah omar.  (2014).  trust on publishing personal information in online social network (osn) sites in malaysia.  - proceedings of the management issues workshop 2014, school of management, fep, ukm.  . 

che aniza binti che wel, syed shah alam, nor asiah omar, sallehuddin mohd nor.  (2014).  students intention to use mobile chatting services in malaysia.  - proceedings of the management issues workshop 2014, school of management, fep, ukm.  . 

hawati janor, che aniza che wel, lokhman hakim.  (2014).  financial literacy and investment decisions.  - malaysia indonesia international conference on economics, management and accounting (miicema) 2014 / fakulti ekonomi dan pengurusan, ukm.  570-585. 

azhar ahmad, che aniza che wel, mhd suhaimi ahmad, sallehuddin mohd noor, tih sio hong, louis boone, david kurtz.  (2014).  contemporary marketing: malaysia edition.  - .  550. 

azhar ahmad, sallehudin mohd nor, che aniza che wel.  (2014).  factors influencing consumers` purchase decision of private lable brand products.  - international journal of economic practices and theories.  101-110. 

che aniza che wel, amin ansary, nor asiah omar,hawati janor.  (2014).  the effects of attitude toward money and credit card usage behaviour on compulsive buying behaviour.  - malaysia indonesia international conference on economics, management and accounting (miicema) 2014 / fakulti ekonomi dan pengurusan, ukm.  314-324. 

che aniza binti che wel, syed shah alam, nor asiah omar.  (2014).  exploring malaysian attitudes towards money.  - proceedings of the management issues workshop 2014 / fakulti ekonomi dan pengurusan ukm.  17-25. 

syed shah alam,nik mohd hazrul nik hashim,maisarah ahmad,che aniza che wel sallehuddin mohd nor,nor asiah omar.  (2014).  negative and positive impact of internet addiction on young adults: empericial study in malaysia.  - intangible capital.  619-638. 

nor asiah, ruzita abdul rahim, che aniza che wel, syed shah alam.  (2014).  compulsive buying and credit card misuse among credit card holders: the roles of self-esteem, materialism, impulsive buying and budget constraint.  - intagible capital.  52-74. 

syed shah alam, che aniza che wel, sallehuddin mohd nor, nor asiah omar.  (2013).  customer satisfaction of online shopping in malaysia : evidence from professionals.  - 1st international conference on entrepreneurship, smes development and management (icesdm2013).  . 

nor asiah omar, che aniza che wel, norzalita abd aziz, syed shah alam.  (2013).  investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from malaysia.  - measuring business excellence.  17(1):33-50. 

bojei, j., julian, c.c., wel, c.a.b.c., ahmed, z.u..  (2013).  the empirical link between relationship marketing tools and consumer retention in retail marketing.  - journal of consumer behaviour.  12(3):171-181. 

nor asiah omar, mei yee wong. che aniza, muhamad azrin nazri.  (2013).  the effects of demographic characteristics on intention to purchase organic prodcuts.  - international conference on business and management.  . 

azhar ahmad, sallehuddin mohd noor dan che aniza che wel.  (2013).  factors influencing consumers` purchase decision of private label brand products.  - abstracts of the 1st international conference of marketing and business development mbd conference 2013.  . 

che aniza che wel, siti rahayu hussin, nor asiah omar, sallehuddin mohd nor.  (2012).  important determinants of consumers` retail selection decision in malaysia.  - world review of business research.  2(2):164-175. 

che aniza binti che wel, syed shah alam, nor asiah omar, sallehuddin mohd nor.  (2012).  students intention to use mobile chatting in malaysia.  - international proceedings of economics development and research: business, management and governance / iacsit press.  . 

che aniza binti che wel, nor asiah omar, sallehuddin mohd nor.  (2012).  determining relationship drivers of loyalty card program.  - journal of applied sciences research.  8(1):605-610. 

syed shah alam, hawati janor, zanariah, che aniza che wel, mst. nilufar ahsan.  (2012).  is religiosity an important factor in influencing the intention to undertake islamic home financing in klang valley?.  - world applied sciences journal.  19(7):1030-1041. 

nor asiah omar, ho tsok shien, che aniza che wel, muhamad azrin nazri.  (2012).  factors influencing compulsive buying behaviour among credit card users in klang valley, malaysia.  - the global advanced research conference on management and business studies (garcombs), bandung indonesia.  . 

omar, n.a., musa, r., wel, c.a.c., aziz, n.a..  (2012).  examining the moderating effects of programme membership duration in the retail loyalty programme: a multi groups causal analysis approach.  - world applied sciences journal.  19(3):314-323. 

che aniza binti che wel, ahmad raflis bin che omar, azhar bin ahmad, jumaat bin abd moen, mohd fairuz bin md salleh, sallehuddin bin hj mohd noor.  (2011).  impact study on small traders business located surrounding the proposed aeon co (m) bhd new store in mukim of lot 8576 & lot 8677, jalan kamunting, 34600 perak darul rezuan.  - dermacyn irrigation in re.  . 

mohd fairuz bin md salleh, ahmad raflis bin che omar, azhar ahmad, che aniza binti che wel, jumaat bin abd moen, sallehuddin bin mohd nor.  (2011).  impact study on samll traders business located surrounding the proposed aeon cp. (m) bhd new store in mukim grn83570 & gm3282, jalan rozhan, 14000 bukit mertajam, pulau pinang.  - dermacyn irrigation in re.  . 

mohd fairuz bin md. salleh, ahmad raflis bin che omar, azhar in ahmad, che aniza binti che wel, jumaat bin abd moen, sallehuddin bin hj mohd noor.  (2011).  impact study on small traders business located surrounding the proposed aeon co. (m) bhd`s new store in mukim alor setar, h.s.d. 34927 (p.t. 19577) 2nd mile jalan alor setar, 08000 sg. petani.  - dermacyn irrigation in re.  . 

che aniza binti che wel, syed shah alam, sallehuddin mohd nor.  (2011).  factors affecting brand loyalty: an empirical study in malaysia.  - australian journal of basic and applied sciences.  5(12):777-783. 

che aniza binti che wel, nor asiah omar, azhar ahmad, sallehuddin mohd. nor.  (2011).  determining relationship drivers of loyalty card program.  - the 9th asian academy of management international conference 2011.  . 

jamil bojei, che aniza binti che wel, zafar u. ahmed, craig c. julian.  (2011).  the emprical link between customer service, brand loyalty store community, personalization, customization and cusrtomer retention levels.  - 2011 academy for global business advancement (agba) 8th world congress.  . 

aliah hanim m salleh, maisarah ahmad, che aniza che wel, nur sa`adah muhamad.  (2011).  service failure, service recovery and critical incident outcomes in the public transport sector.  - malaysian journal consumer and family economics.  Vol. 14, 42-54. 

che aniza binti che wel, sallehuddin mohd nor and azhar hj. ahmad.  (2011).  exploring relationship drivers` toward loyalty card programs.  - african journal of business management.  5(15):6429-6433. 

che aniza binti che wel, jamil bojei.  (2011).  the effects of relationship marketing instruments (rmis) on customer retention and the mediating role of customer satisfaction.  - academy of marketing conference 2010, coventry, united kingdom.  . 

siti rahayu hussin,hong-chin ling, che aniza che wel, jamil bojei.  (2010).  the use of loyalty card in building customer loyalty towards department store.  - 4th international borneo business conference, unimas, serawak. malaysia.  . 

ruzita abdul rahim, nor liza abdullah, nor asiah omar, zaleha abdul shukor, siti hajar mohd idris, noradiva hamzah, che aniza che wel.  (2010).  regional development in an era of global innovation economy : proceeding of malaysia-indonesia international conference on economics, management and accounting 2010.  - proceedings of the malaysia-indonesia international conference on economics, management and accounting, (miicema) 2010:regional development in an era of global innovation economy. fakulti fep, ukm.  . 

ruzita abdul rahim, nor liza abdullah, nor asiah omar, zaleha abdul shukor, siti hajar mohd idris, noradiva hamzah, che aniza che wel.  (2010).  regional development in an era of global innovation economy : proceeding of malaysia-indonesia international conference on economics, management and accounting 2010 (dalam bentuk cd).  - proceedings of the malaysia-indonesia international conference on economics, management and accounting, (miicema) 2010:regional development in an era of global innovation economy. fakulti fep, ukm.  . 

ruzita abdul rahim, nor liza abdullah, nor asiah omar, zaleha abdul shukor, siti hajar mohd idris, noradiva hamzah, che aniza che wel.  (2010).  malaysia-indonesia international conference on economics, management and accounting 2010.  - book of abtsracts of the malaysia-indonesia international conference on economics, management and accounting 2010.  . 

nor asiah omar, che aniza che wel, rosidah musa, muhamad azrin nazri.  (2010).  program benefits, satisfaction and loyalty in retail loyalty program: exploring the roles of program trust and program commitment.  - the iup journal of marketing management.  IX(4):1-23. 

aliah hanim m. salleh, maisarah ahmad, che aniza che wel & nur sa`adah muhamad.  (2010).  service failure, service recovery and critical incident outcomes in the public transport sector.  - dalam book of abstracts: the 2nd international workshop on business education & research,ukm-gsb & newcastle university, newcastle, sdyney, 9-12 november, 2010 [isbn 978-0-646-54385-7].  . 

aliah hanim m. salleh, maisarah ahmad, che aniza che wel & nur sa`adah muhamad.  (2010).  service failure, service recovery and critical incident outcomes in the public transport sector.  - international workshop on business education and research 2 (jointly organised by ukm-gsb & univ. of newcastle, australia).  . 

che aniza binti che wel, jamil bojei.  (2009).  relationship marketing instruments (rmis): scale development and validation.  - 3rd asia pacific marketing conference 2009.  . 

che aniza binti che wel, jamil bojei.  (2009).  determining relationship marketing instruments.  - the icfai university journal of marketing management.  VIII(3&4):25-41. 

azhar hj. ahmad, sallehuddin mohd nor, ishak hj. abd rahman, jumaat abd moen and che aniza che wel.  (2008).  small retailers and entreprenuers` perceptions the departmental store development:a malaysia case study.  - international review of business research papers.  4(1):1-10. 

azhar ahmad, che aniza che wel, dan sallehuddin mohd nor.  (2008).  determinants of bank selection decision among malaysian consumers.  - jurnal pengguna malaysia.  10: 16-32. 

azhar hj ahmad, ishak hj abd rahman, sallehuddin mohd nor, jumaat abd. moen, che aniza che wel, ahmad raflis che omar.  (2007).  perceptions of small retailers and entreprenuer on the departmental store development : case study in bandar bukit tinggi klang malaysia.  - journal of international management studies.  Vol 2 Number 1 April 2007. 

azhar ahmad, ishak hj abd rahman, salehuddin mohd nor, jumaat abd moen, che aniza che wel, ahmad raflis che omar.  (2007).  perceptions of small retailers and entreprenuer on the departmental store development: case study in bandar bukit tinggi, klang.  - journal of international management studies.  2(1):1-10.