md. nur ealam siddique, shifa mohd nor, zizah che senik, nor asiah omar.  (2023).  corporate social responsibility as the pathway to sustainable banking: a systematic literature review.  - sustainability.  1-19. 

norizzati bahsri, zaleha yazid, zafir mohamed makhbul, nor asiah omar.  (2023).  systematic literature review on the factors affecting the well-being of entrepreneurs in malaysian smes.  - sage open.  1-13. 

akhmad farhan, nor asiah omar.  (2023).  branding strategies for influencing voter citizenship behavior in indonesia: the moderating role of psychological contract violation.  - journal of political marketing.  1-21. 

najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2023).  estimated prevalence of compulsive buying in malaysia: a socio-demographic analysis.  - malaysian journal of consumer and family economics.  94-124. 

syed shah alam, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali, nor asiah omar, abu bakkar siddik.  (2023).  impulsive hotel consumption intention in live streaming e-commerce settings: moderating role of impulsive consumption tendency using two-stage sem.  - international journal of hospitality management.  1-13. 

nor asiah omar, nadzirah rosli, syed shah alam, abu hanifah ayob, muhamad azrin nazri.  (2023).  the structural relationship among students perceptions of sales-related skills, sales careers, and views of others and the intention to pursue sales careers in malaysia: the mediating effect of feelings towards selling.  - jurnal pengurusan.  1-14. 

nor asiah omar, aishath lahath, rifelly dewi astuti, nurul atasha jamaludin, syed shah alam.  (2023).  the mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of japanese frozen foods and consumers intention to purchase them evidence from malaysia.  - the south east asian journal of management.  98-129. 

elaina rose johar, nadzirah rosli, nor asiah omar.  (2023).  how to achieve business resilience: adhering to the sustainable development goals.  - majalah insan.  9-11. 

rong hou, xu ye, hafizah omar zaki, nor asiah omar.  (2023).  marketing decision support system based on data mining technology.  - applied sciences.  1-14. 

nadzirah rosli, elaina rose johar, nor asiah omar.  (2023).  we can change the world! the future is in our hands: packaging as a means of achieving the sustainable development goals.  - majalah insan.  15-17. 

nor asiah omar, aishath lahath.  (2023).  exploring the influence of affect on food waste: do social media usage matters?.  - 2023 ieee international symposium on technology in society (istas) proceedings.  43-50. 

aishath lahath, nor asiah omar.  (2023).  mindful eating: exploring palm oil-based food consumption and waste.  - majalah insan.  18-20. 

abu h ayob, siti daleela mohd wahid, nor asiah omar.  (2022).  does personality influence the frequency of online purchase behavior?.  - international journal of online marketing.  1-15. 

syed shah alam, mohammad masukujjaman , chieh-yu lin , nor asiah omar ,meng na, abdullah sanusi othman.  (2022).  factors affecting photo voltaic solar energy usage intention in rural households in bangladesh: a structural equation modelling approach.  - environmental and climate technologies.  276-293. 

mohd helmi ali, mohammad iranmanesh, kim hua tan, suhaiza zailani, nor asiah omar.  (2022).  impact of supply chain integration on halal food supply chain integrity and food quality performance.  - journal of islamic marketing.  1515-1534. 

abu h. ayob, nor asiah omar, zafir mohamed makhbul, taslima jannat.  (2022).  diversity, culture, and membership in social organisations.  - international journal of happiness and development.  91-106. 

muhamad azrin nazri, azreen jihan che mohd hashim, sumaiyah abd aziz, nor asiah omar.  (2022).  sustainable service quality in muslim-friendly hospitality services (mfhs) industry.  - e-proceedings the 10th islamic banking, accounting and finance international conference 2022 (ibaf2022).  394-400. 

nor asiah binti omar;latifah binti amin.  (2022).  framing supporting agency strategic relational model for triple bottom line sustainability of bumiputera digital entrepreneurs .  - .  . 

mariani binti abd majid;nor asiah binti omar.  (2022).  the intention to use internet banking between islamic and conventional bank consumers.  - .  . 

nor asiah binti omar;azhar bin ahmad;abu hanifah bin ayob;noor hasni binti juhdi.  (2022).  dynamic analysis of human computer interaction and digital assistance features for digital transformation strategy of crowdfunding in malaysia.  - .  . 

taslima jannat, syed shah alam, yi hui ho, nor asiah omar, chieh yu lin.  (2022).  can corporate ethics programs reduce unethical behavior threat appraisal or coping appraisal.  - journal of business ethics.  37-53. 

xu ye, shimin huang, rong hou, nor asiah omar.  (2022).  the influence of online festival marketing on consumers irrational consumption from the perspective of communication ceremony taking tmalls double eleven as an example.  - journal of management information and decision sciences.  1-11. 

nadzirah rosli, nor asiah omar.  (2022).  gamifikasi pemasaran dalam era digital.  - majalah insan.  12-15. 

zuraidah zainol, nor asiah omar, zuraini zainol, suzyanty mohd shokory, bahijah abas.  (2022).  the effect of spending distribution on financial well-being among young working women.  - journal of distribution science.  1-9. 

nor asiah omar, nadzirah rosli, aqilah hazirah anim.  (2022).  a safe workplace: using marketing approaches to convince vaccine-averse malaysians.  - majalah insan.  44-46. 

nor asiah omar, rohayu abdul ghani, suhaily mohd ramly, nur aqilah hazirah mohd anim, muhamad azrin nazri.  (2022).  keretapi tanah melayu (ktmb) services: the role of service quality and recovery towards satisfaction and loyalty.  - journal of international business, economics and entrepreneurship.  79-90. 

nor asiah omar, hasnan md. aris, muhamad azrin nazri, taslima jannat, syed shah alam.  (2022).  does the relationship marketing orientation of an entrepreneur support agency improve performance? evidence from small and medium size enterprises in malaysia.  - plos one.  1-24. 

syed shah alam, chieh-yu lin, mohd helmi ali, nor asiah omar, mohammad masukujjaman.  (2021).  working adults` buying intention through online social network: an empirical study in malaysia.  - international journal of technology and human interaction.  92-116. 

aishath lahath, nor asiah omar, mohd helmi ali, ming-lang tseng, zaleha yazid.  (2021).  exploring food waste during the covid-19 pandemic among malaysian consumers: the effect of social media, neuroticism, and impulse buying on food waste.  - sustainable production and consumption.  519-531. 

muhammad adzran che mustapa, mohamed faizal noor batcha, latifah amin, ahmad firdhaus arham, zurina mahadi, noor ashikin mohamed yusoff, mashitoh yaacob, nor asiah omar, wan hirwani wan hussain.  (2021).  farmers' attitudes towards gm crops and their predictors.  - journal of the science of food and agriculture.  5457-5468. 

md daud bin ismail;imran ho bin abdullah @ ho yee beng;doris padmini a/p s. selvaratnam;zaleha binti yazid;nor asiah binti omar;mohamed yusoff bin mohd nor.  (2021).  university strategic engagement as interconnectedness: intensity and relevance.  - .  . 

nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol.  (2021).  perceived retailer innovativeness and brand equity: mediation of consumer engagement.  - the service industries journal.  355-381. 

nor asiah omar, nor liza abdullah, zuraidah zainol, muhamad azrin nazri.  (2021).  consumers responsiveness towards contaminated canned sardine in malaysia: does perceived severity matter.  - food control.  1-9. 

nur aqilah hazirah mohd anim, nor asiah omar.  (2021).  does gamification work in a serious context? the influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform.  - geografia malaysian journal of society and space.  79-92. 

the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  (2021).  the panic buying behavior of consumers during the covid-19 pandemic: examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety.  - journal of retailing and consumer services.  1-12. 

syed shah alam, mohd helmi ali, nor asiah omar, wan mohd hirwani wan hussain.  (2021).  research anthology on e-commerce adoption, models, and applications for modern business.  - .  15. 

wye chung khain, nor asiah omar.  (2021).  potential research opportunities from existing data bank.  - .  1-17. 

nor asiah omar, ahmad sabri kassim, muhamad azrin nazri, noor hasni juhdi.  (2021).  the effect of retailers perceived service innovation and value co-creation behavior on smes brand equity.  - journal of environmental treatment techniques.  65-71. 

muhamad azrin nazri, nor asiah omar.  (2021).  responding to covid 19 pandemic case studies on managing organisation in crisis.  - .  12. 

muhamad azrin nazri, nor asiah omar.  (2021).  the role of csr in market orientation and business performance.  - proceedings of the 3rd international conference on economics, entrepreneurship and management 2021 (iceem 2021).  1-8. 

muhamad azrin nazri, azreen jihan che mohd hashim, nur ainna ramli, nor asiah omar.  (2021).  what influence consumer to purchase muslim made homecare products.  - 3rd international halal management conference (ihmc 2021).  166-168. 

nor asiah omar, nadzirah rosli.  (2021).  leadership in a wave of change.  - .  12. 

nor asiah omar, nadzirah rosli.  (2021).  pengaruh revolusi industri 4.0 dan generasi milenial terhadap pekerjaan masa hadapan.  - .  15. 

muhamad azrin nazri, azreen jihan che mohd hashim, nor asiah omar.  (2021).  mobile banking adoption among malaysian a study of maybank customers.  - the 9th international islamic economic system conference (i-iecons 2021).  322-324. 

taslima jannat, nor asiah omar, syed shah alam.  (2021).  is deception an antecedent for employees cognitive appraisal processes and unethical behavior.  - etikonomi.  153-168. 

nor asiah omar, akhmad farhan, syed shah alam, syadiyah abdul shukor, farhana sidek.  (2021).  the effect of political brand religious image and religious-secular divide on voters citizenship behaviour.  - akademika journal of southeast asia sosial sciences and humanities.  129-144. 

muhamad azrin nazri, nor asiah omar, suhaily mohd ramly, siti ngayesah ab hamid, azreen jihan che mohd hashim.  (2021).  analysis the influence of perceived scarcity, negative feelings, and status consumption on food waste among consumers.  - journal of environmental treatment techniques.  33-36. 

syed shah alam, mohd helmi ali, nor asiah omar, wan mohd hirwani wan hussain.  (2020).  customer satisfaction in online shopping in growing markets: an empirical study.  - international journal of asian business and information management.  78-91. 

najeeb ullah shah, rajni selvaraj, nik mohd hazrul nik hashim, nor asiah omar, arawati agus.  (2020).  the effect of private label brand credibility on consumer purchase intention: the mediating role of relational variables.  - middle east journal of management.  471-491. 

ahmad firdhaus arham, mohamed faizal noor batcha, latifah amin, muhammad adzran che mustapa, zurina mahadi, mashitoh yaacob, noor ashikin mohamed yusoff, nor asiah omar, wan hirwani wan hussain.  (2020).  analysis of farmers attitudes to gm crops in the cameron highlands.  - bioscience biotechnology research communications.  258-262. 

ahmad farhan, nor asiah omar, taslima jannat, muhamad azrin nazri, syed shah alam.  (2020).  the impact of political brand relationship quality and brand engagement on voters citizenship behavior: evidence from voters in jakarta, indonesia.  - the south east asian journal of management.  124-144. 

muhamad azrin nazri, nor asiah omar, sumaiyah abd aziz, azreen jihan che mohd hashim.  (2020).  psychological contract violation and corporate social responsibility in halal violation: framing a multiperspective model for halal industry.  - 2nd international halal management conference.  84-93. 

nor asiah omar, nor liza abdullah, mad nasir shamsudin, nitty kamarulzaman, ungke fatimag ungke zainal abidin, norida mazlan.  (2020).  advancing sustainable agriculture for production of safe, quality and affordable food project 4: impacts of food safety practices and initiatives on food business supply chain.  - program penyelidikan di bawah skim mrun-lrgs.  1-30. 

nor asiah omar.  (2020).  impak covid 19 terhadap insan.  - .  10. 

nor asiah omar, ahmad sabri kassim, najeeb ullah shah, syed shah alam, che aniza che wel.  (2020).  the influence of customer value co-creation behavior on sme brand equity: an empirical analysis.  - iranian journal of management studies (ijms).  165-196. 

muhamad azrin nazri, nor asiah omar, aini aman, abu hanifah ayob, nur ainna ramli.  (2020).  corporate social responsibility and business performance in takaful agencies: the moderating role of objective environment.  - sustainability.  1-18. 

nor aqilah hazirah mohd anim, nor asiah omar.  (2020).  the role of crowdfunding platform features as driver of muslim donor contribution behaviour in sadaqah based crowdfunding.  - 4th international virtual conference on zakat, waqf and islamic philanthropy.  101. 

norhafizah abu hasan, nor asiah omar, muhammad nizam zainuddin, dzulkifli mukhtar.  (2020).  the interaction effects of knowledge transfer on knowledge assets and innovative performance relationship.  - geografia.  69-83. 

taslima jannat, nor asiah omar, muhamad azrin nazri.  (2020).  analysing the mediating effects of job satisfaction and dissatisfaction on employee voluntary turnover intention.  - jurnal pengurusan.  1-13. 

nur aqilah hazirah mohd anim, nor asiah omar.  (2020).  the impact of gamification on contributors trust in community based crowdfunding context.  - 13th asian academy of management international conference 2019 (aamc 2019).  362-376. 

nor asiah omar, ahmad sabri kassim, muhamad azrin nazri, nur aqilah hazirah mohd anim, taslima jannat.  (2020).  the role of consumers participation behavior to smes brand equity.  - 13th asian academy of management international conference 2019 (aamc 2019).  377-389. 

syed shah alam, maisarah ahmad, yi hui ho, nor asiah omar, chieh yu lin.  (2020).  applying an extended theory of planned behavior to sustainable food consumption.  - sustainability.  1-14. 

nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri.  (2019).  sustainable in retail business through retention strategies.  - .  91. 

muhamad azrin nazri, nor asiah omar.  (2019).  shariah governance and assurance in islamic financial sectors.  - .  13. 

nor asiah omar, muhamad azrin nazri.  (2019).  shariah governance and assurance in islamic financial sectors.  - .  20. 

chui seong lim, nor asiah omar.  (2019).  social intention model the effect of self and social facets on students social intention.  - international journal of economics and management.  217-230. 

syed s. alam, chieh-yu lin, maisarah ahmad, nor asiah omar, mohd helmi ali.  (2019).  factors affecting energy-efficient household products buying intention: empirical study.  - environmental and climate technologies.  84-97. 

mohd helmi ali, syed shah alam, shifa mohd nor, syajarul imna mohd amin, nor asiah omar.  (2019).  elucidation of supply chain integration in halal food industry.  - malaysian applied biology.  71-76. 

syadiyah abdul shukor, nor asiah omar.  (2019).  susceptibility to interpersonal influence among young adult muslims.  - journal of nusantara studies.  247-264. 

nor asiah omar.  (2019).  get halal stamp and go global.  - new straits times.  . 

aisyah abdul rahman, abu hanifah ayob, mohd helmi ali, nor asiah omar, rasidah arshad, azlina ahmad, nor liza abdullah, rosmah mat isa, sofiah md. auzair, zafir khan mohamed makhbul, arif mohd sham muhamad asri abd ghani.  (2019).  jurnal pengurusan.  - jurnal pengurusan.  1-190. 

aisyah abdul rahman, abu hanifah ayob, mohd helmi ali, nor asiah omar, rasidah arshad, azlina ahmad, norliza abdullah, rosmah mat isa, sofiah md auzair, zafir khan mohamed makhbul, arif mohd sham, muhammad asri abd ghani.  (2019).  jurnal pengurusan.  - jurnal pengurusan.  1-169. 

nor asiah binti omar;rosilah binti hassan;noor hasni binti juhdi;radin siti aishah binti radin a rahman.  (2019).  an analysis of self-determined learning methods, student preparation, and motivation among ukm undergraduate students :entrepreneurship course effectiveness.  - .  . 

aisyah abdul rahman, abu hanifah ayob, mohd helmi ali, nor asiah omar, rasidah arshad, azlina ahmad, norliza abdullah, rosmah mat isa, sofiah md auzair, zafir khan mohamed makhbul, arif mohd sham, muhammad asri abd ghani.  (2019).  jurnal pengurusan.  - jurnal pengurusan.  1-181. 

nor asiah omar.  (2019).  modul 3: people, structure, culture for innovations.  - .  . 

nor asiah omar.  (2019).  modul 1 introduction to creativity and innovation.  - .  . 

nor asiah omar, najeeb ullah shah, norhafizah abu hasan, mohd helmi ali.  (2019).  the influence of self-efficacy, motivation, and independence on students entrepreneurial intentions.  - journal of nusantara studies (jonus).  1-28. 

nor asiah omar, muhamad azrin nazri, zuraidah zainol, mohd helmi, syed shah alam.  (2019).  perceived severity on halal violation: csr and consumer boycott.  - south east asian journal of management.  183-200. 

nor asiah omar, muhamad azrin nazri, zuraidah zainol, mohd helmi ali, syed shah alam.  (2019).  the impact of perceived severity of halal violation and csr on consumer boycott.  - the 7th international conference on marketing and retailing (incomar).  1-23. 

nor asiah omar, ahmad sabri kassim, muhamad azrin nazri, nur aqilah hazirah mohd anim.  (2019).  the role of consumers participation behavior to smes brand equity.  - the 13th asian academy of management international conference 2019 (aamc 2019).  1-14. 

nur aqilah hazirah mohd anim, nor asiah omar.  (2019).  the impact of gamification on contributors trust in community based crowdfunding context.  - 13th asian academy of management international conference 2019 (aamc 2019).  1-16. 

zuraidah zainol, rusliza yahaya, juliana osman & nor asiah omar.  (2019).  the effect of health knowledge, nutrition label use and attitude towards nutrition label on healthy food choice among malaysian consumer.  - international journal of academic research in business and social science.  1327-1352. 

muhamad azrin nazri, nor asiah omar, azreen jihan.  (2018).  corporate social responsibility and market orientation: an integrated approach towards organizational performance.  - jurnal pengurusan.  . 

nor asiah omar, muhamad azrin nazri, suhaily ramly, zuraidah zainol.  (2018).  does psychological contract violation moderate the impact of severity and recovery satisfaction on boycott? an analysis of halal violation.  - journal of food products marketing.  . 

syed shah alam, zizah che senik, nor asiah omar, mohd helmi ali.  (2018).  consumer-based brand equity: relationship between country of origin and brand equity dimension.  - jurnal pengurusan.  . 

abu hanifah bin ayob;zizah binti che senik;nor asiah binti omar.  (2018).  product strategies in export ventures: an empirical investigation among sme`s in malaysia.  - .  . 

noor hasni binti juhdi;md daud bin ismail;roshayati binti abdul hamid;nor asiah binti omar.  (2018).  framework of entrepreneurial success when doing business is a calling/fardhu.  - .  . 

mohd helmi ali, azman ismail, syed shah alam, zafir mohd makhbul, nor asiah omar.  (2018).  exploring the theory of planned behaviour (tpb) in relation to a halal food scandal: the malaysia cadbury chocolate case.  - international food research journal.  79-86. 

nor asiah omar.  (2018).  cartoon abstract for jurnal review.  - .  . 

muhamad azrin nazri, nor asiah omar.  (2018).  islamic entrepreneurship.  - .  17. 

nor asiah omar.  (2018).  how to shop wisely.  - new straits times.  . 

zizah che senik, ridzuan md sham, shifa mohd nor, nor asiah omar.  (2018).  international entrepreneurship orientation and internationalization of engineer-entrepreneurs.  - international journal of business and management science.  . 

zuraidah zainol, rusliza yahaya, juliana osman, nor asiah omar, mohamad rohieszan ramdan, nurul fadly.  (2018).  the role of nutrition label among malaysian consumer: a preliminary review.  - international journal of academic research in business and social sciences.  . 

nor asiah omar, ahmad sabri & muhamad azrin nazri.  (2018).  consumer relationship equity towards muslim entrepreneurs: some insights from tailoring services.  - 2nd international halal management conference 2018.  . 

muhamad azrin nazri, nor asiah omar & sumaiyah abd aziz.  (2018).  psychological contract violation and corporate social responsibility in halal violation: framing a multi-perspective model for halal industry..  - 2nd international halal management conference 2018.  . 

nor asiah omar, najeeb ullah shah & nik hazrul nik hashim.  (2018).  malaysia obsession with counterfeit: does quality matter?.  - international management accounting conference (imac) ix.  . 

nor asiah omar & najeeb ullah.  (2018).  examining the effect of credence and personal factors on brand extension evaluation.  - 19th malaysia-indonesia international conference on economics, management and accounting.  . 

nor asiah omar, suhaily mohd ramly, muhamad azrin nazri.  (2018).  the dilemma and the key to loyalty program success.  - .  104. 

suhaily mohd ramly, nik haslizawaty, norliana jailani, farha, abdol ghapar, nor asiah omar & che siti mahani kasim.  (2018).  a proposed framework fo food truck dining image.  - 1st national conference on multidisciplinary research and practice 2018.  . 

nor asiah omar, ahmad sabri kassim, muhamad azrin nazri, farhana sidek.  (2018).  the impact of customer value co-creation and relationship quality on relationship equity: personality traits as a moderator.  - jurnal pengurusan.  . 

najeeb ullah shah, nik mohd hazrul nik hashim, nor asiah omar.  (2018).  credence and personal factors as a direct cause of brand extension evaluation: does perceived fit matter?.  - malaysia journal of consumer and family economics.  . 

nik mohd hazrul nik hashim, najeeb ullah shah, nor asiah omar.  (2018).  does counterfeit product quality lead to involvement and purchase intentions? the moderating effects of brand image and social interaction.  - international journal of economics and management.  . 

syed shah alam, nor ghani md nor, mohd helmi ali, nor asiah omar, che aniza che wel.  (2018).  relationship between entrepreneurs traits and cloud computing adoption among malay-owned smes in malaysia.  - cuadernos de gestion.  . 

nor asiah omar.  (2018).  scale development and validation for marketing.  - .  . 

syed shah alam, nor asiah omar, ahmad azmi mohd ariffin, nik mohd hazrul nik hashim.  (2018).  integrating tpb, tam and doi theories: an empirical evidence for the adoption of mobile banking among customers in klang valley, malaysia.  - international journal of business and management science.  . 

nor asiah omar, ahmad sabri kassim, suhaily mohd ramly, muhamad azrin nazri, syed shah alam, zizah che senik.  (2018).  how buyer relationship influences value: co-creation: the moderating role of personality traits.  - international journal of business & management science.  . 

nor asiah omar, noor hasni juhdi, rosilah hassan, radin siti aishah radin a. rahman..  (2018).  mengalakkan kecenderungan pelajar terhadap keusahawanan melalui literasi digital, penggunaan ict dan kecekapan kendiri dalam kalangan pelajar universiti.  - jurnal personalia pelajar.  . 

nor asiah omar, noor hasni juhdi, rosilah hassan & radin siti aishah radin a rahman.  (2018).  an analysis of self-determined learning methods, student preparation, and motivation among ukm undergraduate students :entrepreneurship course effectiveness.  - .  . 

nor asiah omar, muhamad azrin nazri, syed shah alam, mohd helmi.  (2017).  consumer retaliation to halal violation incidents: the mediating role of trust recovery.  - jurnal pengurusan.  1-21. 

nor asiah omar, zuraidah zainol, chan kuan thye, nordiana ahmad nordin, muhamad azrin nazri.  (2017).  halal violation episode: does severity and trust recovery impact negative consumption behavior?.  - journal of islamic marketing.  686-710. 

mahadir bin ibrahim, nor azaha bin osman, jasmi bin marzuki, shairulnizam zuall cobley, mohd rizal bin tan sri abdul razak, nor asiah binti omar, aimi zulhazmi bin abdul rashid, azmi bin amat murjan.  (2017).  bank luar bandar malaysia (blbm): the human capital dfi environmental scanning, internal feasibility study and business model (blueprint) report to bank negara malaysia.  - .  65. 

suhaily mohd ramly, nor asiah omar.  (2017).  exploring the influence of store attributes on customer experience and customer engagement.  - international journal of retail & distribution management.  1138-1158. 

muhamad azrin nazri & nor asiah omar.  (2017).  the implication of corporate social responsibility and market orientation on organizational performance: a conceptual paper.  - the 7th islamic economics systems conference (iecons2017).  . 

nor asiah omar & muhamad azrin nazri.  (2017).  how does severity of violation foster negative consumer behaviors? the mediating role of trust recovery of halal certification retracted incidents.  - 1st international halal management conference.  29-39. 

muhamad azrin nazri & nor asiah omar.  (2017).  the role of corporate social responsibility in halal violation: evidence from malaysia.  - 1st international halal management conference (ihmc).  . 

muhamad azrin nazri, nor asiah omar, kalsom abd. wahab.  (2016).  the influence of corporate social responsibility towards takaful agency business performance.  - sibr hong kong 2016 interdisciplinary business and economics research.  5-6. 

nor asiah omar.  (2016).  laporan luar penilai akademik.  - .  1-8. 

nor asiah omar.  (2016).  laporan audit pemeriksa luar bagi program sarjana muda perniagaan (pengkhususan bidang keusahawanan) di help universiti.  - .  1-6. 

nor asiah omar.  (2016).  the impact of severity of halal violation and recovery satisfaction on consumer boycott.  - 7th international conference on business and economics.  1-10. 

nor asiah omar, hasnan md aris, muhamad azrin nazri.  (2016).  the effect of entrepreneurial orientation, innovation capability and knowledge creation on firm performance : a perspective on small scale entrepreneurs.  - jurnal pengurusan.  1-23. 

zaleha yazid, che aniza che wel, nor asiah omar.  (2016).  persepsi mahasiswa terhadap urusan pembelian atas talian.  - jurnal personalia pelajar.  17-25. 

nor asiah omar, muhamad azrin nazri, zaleha yazid.  (2016).  what drives students intention to take marketing majoring an empirical investigation of the critical factors.  - jurnal personalia pelajar.  1-7. 

nor asiah omar, hasnan md. aris, muhamad azrin nazri.  (2016).  the effect of entrepreneurial orientation, innovation capabilities and knowledge creation on smes business performance.  - sibr conference on interdisciplinary business and economic research sept 2016.  1-3. 

nor asiah omar, muhamad azrin nazri, lokhman hakim osman, mhd suhaimi ahmad.  (2016).  the effect of demographic factors on consumer intention to purchase organic products in the klang valley: an empirical study.  - geografia:malaysian journal of society and space.  68-82. 

muhamad azrin, nor asiah omar.  (2016).  corporate social responsibility and takaful agency business performance in malaysia: a critical review.  - 2nd global conference on economics and management sciences 2016 (gems 2016).  1-28. 

zuraidah zainal, nor asiah omar, juliana osman, nurul fadly.  (2016).  the effect of customer brand relationship investments dimensions on customer engagement in emerging markets.  - journal of relationship marketing.  172-199. 

zainol z., omar n.a., osman j., habidin n.f..  (2016).  the effect of customer-brand relationship investments' dimensions on customer engagement in emerging markets.  - journal of relationship marketing.  172-199. 

nor asiah omar, nordiana ahmad nordin, muhamad azrin nazri.  (2016).  the effect of recovery satisfaction, severity and psychological contract violation toward boycott in halal violation incident.  - malaysian journal of consumer and family economics.  127-142. 

muhammad azrin nazri, haleemath aroosha, nor asiah omar.  (2016).  examination of factors affecting youths entrepreneurial intention a cross-sectional study.  - information management and business review.  14-24. 

nor asiah omar, muhamad azrin nazri, syed shah alam, azhar ahmad.  (2016).  assessing the factors influencing service innovation capabilities and performance.  - information management and business review.  52-63. 

md daud ismail, syed shah alam, nor asiah omar, nik hazrul nik hashim.  (2016).  relationship between entrepreneurs traits and ict adoption in small business in a malay-entrepreneurial society.  - 18th international conference on organization and management (icom2016).  . 

suharni maulan, nor asiah omar, maisarah ahmad.  (2016).  measuring halal brand association (halba) for islamic banks.  - journal of islamic marketing.  1. 

che aniza binti che wel, syed shah alam, nor asiah omar.  (2015).  the effects of enthocentrism and patriotism on consumer buying intention.  - international conference on business, marketing and information system management (bmism`15).  . 

lokhman hakim osman azhar ahmad nor asiah omar.  (2015).  impact of firm embeddedness on social capital outcomes.  - review of business and economic studies.  55 - 82. 

muhamad azrin, nor asiah.  (2015).  understanding the factors influencing undergraduates student intention to adopt marketing majoring.  - international conference on accounting, business and economics.  749-756. 

zuraidah zainol, norjaya mohd. yasin, nor asiah omar, nik m. hazrul nik hashim, juliana osman.  (2015).  the effect of customer-brand relationship investments on customer engagement: an imperative for sustained.  - jurnal pengurusan.  1-18. 

suhaily ramly, nor asiah omar.  (2015).  relative contribution of loyalty program and store attributes to store engagement and store equity.  - 2nd international conference on `role of multidisciplinary innovation for sustainability and growth policy`(misg- 2015).  211-226. 

nor asiah omar, che aniza che wel, syed shah alam, muhamad azrin nazri.  (2015).  understanding students compulsive buying of apparel: an emphirical study.  - jurnal personalia pelajar.  142-150. 

azman ismail, noor azmi mohd zainol, nor asiah omar, rohani yusof.  (2015).  mengurus keselamatan malaysia: peranan program pembangunan kepimpinan dalam meningkatkan prestasi kerja pemimpin tentera.  - geografia: malaysian journal of society and space.  111-122. 

muhamad azrin nazri, kalsom abd wahab, nor asiah omar.  (2015).  the effect of entrepreneurship orientation dimensions on takaful agency`s business performance in malaysia.  - jurnal pengurusan.  1-15. 

nor asiah omar, suhaily mohd ramly, syed shah alam, muhamad azrin nazri.  (2015).  assessing the effect of loyalty program benefits in satisfaction loyalty relationship:evidence from malaysia.  - jurnal pengurusan.  145-159. 

nor asiah omar, lokhman hakim osman, syed shah alam, abdullah sanusi.  (2015).  ecological conscious behaviour in malaysia: the case of environmental friendly products.  - malaysian journal of consumer and family economics.  17-34. 

nor asiah, muhamad azrin, shah alam.  (2015).  assessing the factors influencing service innovation capabilities and performance.  - international conference on accounting, business and economics.  582-592. 

che aniza che wel, nor asiah omar, syed shah alam.  (2015).  credit card usage behavior among working student.  - jurnal personalia pelajar.  130-139. 

nor asiah omar, syed shah alam.  (2014).  factors affecting customer satisfaction toward indian muslim (mamak) restaurant in malaysia.  - proceedings of the management issues workshop 2014.  . 

che aniza binti che wel, syed shah alam, nor asiah omar.  (2014).  exploring malaysian attitudes towards money.  - proceedings of the management issues workshop 2014 / fakulti ekonomi dan pengurusan ukm.  17-25. 

nor asiah omar, muhamad azrin, che aniza che wel.  (2014).  entrepreneurial training of low-income women micro enterprises in the service sector in malaysia: understanding the problems and challenges.  - journal of social and development sciences.  245-257. 

nor asiah omar, lokman hakim.  (2014).  examining the effects of demographic characteristics on intention to purchase organic products.  - proceedings of the management issues workshop 2014, school of management, fep, ukm.  . 

syed shah alam , nor asiah omar, azhar ahmad, mhd suhaimi ahmad.  (2014).  the impact of internet addiction on young adults in malaysia: an empericial research.  - proceedings of the management issues workshop 2014, school of management, fep, ukm.  . 

che aniza binti che wel, syed shah alam, nor asiah omar, sallehuddin mohd nor.  (2014).  students intention to use mobile chatting services in malaysia.  - proceedings of the management issues workshop 2014, school of management, fep, ukm.  . 

muhamad azrin nazri, nor asiah omar, mohd yusof kasim.  (2014).  relational dynamics and return on relationship: case study of malaysia`s higher education offerings in china.  - international conference on economics, education and humanities (iceeh 14) dec. 10-11, 2014 bali (indonesia).  242. 

muhamad azrin nazri, kalsom abd wahab, nor asiah omar.  (2014).  the influence of entrepreneurship orientation, market orientation and corporate social responsibility towards takaful agency business performance in malaysia.  - 7th annual conference of the euromed academy of business the future of entrepreneurship. kristiansand, norway, 18 to19 september 2014.  2154. 

nor asiah omar, muhamad azrin nazri, yusof muhamad kasim.  (2014).  the impact of relational dynamics towards malaysias higher education offerings in china.  - 7th annual conference of the euromed academy of business, kristiansand norway.  2158. 

che aniza che wel, amin ansary, nor asiah omar,hawati janor.  (2014).  the effects of attitude toward money and credit card usage behaviour on compulsive buying behaviour.  - malaysia indonesia international conference on economics, management and accounting (miicema) 2014 / fakulti ekonomi dan pengurusan, ukm.  314-324. 

nor asiah omar, suhaily ramly, muhamad azrin nazri.  (2014).  understanding the infuence of shopper-based mall equity on loyalty.  - malaysia indonesia international conference on economics, management and accounting (miicema) 2014 / fakulti ekonomi dan pengurusan, ukm.  525-542. 

zuraidah zainol, norjaya mohd yasin, nor asiah omar, nik m. hazrul nik hashim.  (2014).  determining the key factors of customer brand relationship investment dimensions: insights from malaysian mobile phone users.  - journal of relationship marketing.  318-342. 

nor asiah omar, hasni juhdi, maisarah ahmad ,muhamad azrin nazri.  (2014).  factors influencing consumers satisfaction of indian muslim (mamak) restaurants in malaysia.  - malaysian journal of consumer and family economics.  11-140. 

syed shah alam,nik mohd hazrul nik hashim,maisarah ahmad,che aniza che wel sallehuddin mohd nor,nor asiah omar.  (2014).  negative and positive impact of internet addiction on young adults: empericial study in malaysia.  - intangible capital.  619-638. 

syed shah alam, maisarah ahmad, che aniza che wel, nor asiah omar.  (2014).  trust on publishing personal information in online social network (osn) sites in malaysia.  - proceedings of the management issues workshop 2014, school of management, fep, ukm.  . 

azhar ahmad; mamunar rashid; nor asiah omar; syed shah alam.  (2014).  perceptions on renewable energy use in malaysia: mediating role of attitude.  - jurnal pengurusan.  123-131. 

zuraidah zainol, norjaya mohd yasin, nor asiah omar, nik mohd hazrul nik hashim.  (2014).  relationship investment in relationship marketing research: a bibliographic review.  - journal of contemporary issues and thoughts.  20-45. 

nor asiah, ruzita abdul rahim, che aniza che wel, syed shah alam.  (2014).  compulsive buying and credit card misuse among credit card holders: the roles of self-esteem, materialism, impulsive buying and budget constraint.  - intagible capital.  52-74. 

syed shah alam, nik hazrul nik hashim, mamunur rashid, nor asiah omar, nilufar ahsan, md daud ismail.  (2014).  small-scale households renewable energy usage intention: theoretical development and empirical settings.  - renewable energy.  255-263. 

alireza habibi, sahar golkari hagh, mehdi hooshmand bahabadi,sharareh shahidi hamedani, norjaya mohd yasin, nor asiah omar.  (2014).  brand personality moderating effect on relationship between website quality and online trust: malaysian online environment context.  - asian social science.  210-224. 

nor asiah omar.  (2013).  meneliti kesan tanggungjawab sosial korporat dan imej terhadap kesetiaan pelanggan dalam kalangan pembeli barangan runcit.  - jurnal pengurusan.  151-167. 

nor asiah omar, maisarah ahmad, norzalita abd aziz, muhamad azrin nazri.  (2013).  an analysis on the effect of customer relationship proneness and customer relationship orientation on "relationship quality-relationship outcomes" of cardholders in store loyalty program.  - malaysian journal of consumer and family economics.  16:43-66. 

nor asiah omar, mohd. hizam hanafiah, muhamad azrin nazri.  (2013).  entrepreneurial training of low-income women micro enterprises in the service sector in malaysia : understanding the problems and challenges.  - 1st international conference on entrepreneurship, smes development and management (icesdm2013).  . 

norzalita a. aziz, nor asiah omar.  (2013).  exploring the effect of internet marketing orientation, learning orientation and market orientation on innovativeness and performance: sme (exporters) perspectives.  - journal of business economics and management.  14(1):S257-278. 

syed shah alam, che aniza che wel, sallehuddin mohd nor, nor asiah omar.  (2013).  customer satisfaction of online shopping in malaysia : evidence from professionals.  - 1st international conference on entrepreneurship, smes development and management (icesdm2013).  . 

nor asiah omar, mei yee wong. che aniza, muhamad azrin nazri.  (2013).  the effects of demographic characteristics on intention to purchase organic prodcuts.  - international conference on business and management.  . 

syed shah alam, nor asiah omar, mhd. suhaimi bin ahmad, h.r. siddiquei, sallehuddin mohd. nor.  (2013).  renewable energy in malaysia: strategies and development.  - environmental management and sustainable development.  2(1):51-66. 

nor asiah omar, che aniza che wel, norzalita abd aziz, syed shah alam.  (2013).  investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from malaysia.  - measuring business excellence.  17(1):33-50. 

nor asiah omar, syed shah alam, muhamad azrin nazri.  (2013).  ecological conscious behaviour and purchase intention among consumers.  - 1st international conference on entrepreneurship, smes development and management (icesdm2013).  . 

nor asiah omar, ho tsok shien, che aniza che wel, muhamad azrin nazri.  (2012).  factors influencing compulsive buying behaviour among credit card users in klang valley, malaysia.  - the global advanced research conference on management and business studies (garcombs), bandung indonesia.  . 

che aniza che wel, siti rahayu hussin, nor asiah omar, sallehuddin mohd nor.  (2012).  important determinants of consumers` retail selection decision in malaysia.  - world review of business research.  2(2):164-175. 

muhamad azrin nazri, nor asiah omar.  (2012).  entrepreneurship orientation, market orientation and corporate social responsibility : takaful agency`s business performance in malaysia.  - the global advanced research conference on management and business studies (garcombs), bandung indonesia.  . 

che aniza binti che wel, nor asiah omar, sallehuddin mohd nor.  (2012).  determining relationship drivers of loyalty card program.  - journal of applied sciences research.  8(1):605-610. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar , chin evin.  (2012).  examining the impact of visitors` emotions and perceived quality towards satisfaction and revisit intention to theme parks.  - jurnal pengurusan.  35, September, 97-110. 

che aniza binti che wel, syed shah alam, nor asiah omar, sallehuddin mohd nor.  (2012).  students intention to use mobile chatting in malaysia.  - international proceedings of economics development and research: business, management and governance / iacsit press.  . 

syed shah alam, mohd fauzi mohd jani, nor aisah omar, tareq hossain, mst. nilufar ahsan.  (2012).  empirical study of theory of reason action (tra) model for ict adoption among the malay based smes in malaysia.  - business management and strategy.  3(2):43-53. 

omar, n.a., musa, r., wel, c.a.c., aziz, n.a..  (2012).  examining the moderating effects of programme membership duration in the retail loyalty programme: a multi groups causal analysis approach.  - world applied sciences journal.  19(3):314-323. 

nor asiah omar, rosidah musa.  (2011).  measuring service quality in retail loyalty programmes (lpsqual): implications for retailers` retention strategies.  - international journal of retail and distribution management.  39(10):759-784. 

syed shah alam, nor asiah omar and nik mohd. hazrul nik hisham.  (2011).  applying the theory of perceived characteristics of innovating (pci) on ict adoption in the smes in malaysia.  - australian journal of basic and applied sciences.  5(8):8-17. 

che aniza binti che wel, nor asiah omar, azhar ahmad, sallehuddin mohd. nor.  (2011).  determining relationship drivers of loyalty card program.  - the 9th asian academy of management international conference 2011.  . 

maisarah ahmad, samsinar md sidin, nor asiah omar.  (2011).  a preliminary investigation of adolescents` perception of the role of internet in parent consumer socialization.  - the iup journal of marketing management.  X(3):7-17. 

syed shah alam, mohd fauzi mohd jani, nor asiah omar.  (2011).  an empirical study of success factors of women entrepreneurs in southern region in malaysia.  - international journal of economics and finance.  3(2):166-175. 

norzalita abd aziz, ahmad azmi m. ariffin, nor asiah omar, siow kim yoon.  (2011).  an investigation of international and domestic tourists` satisfaction in heritage context: implication for destination marketing.  - jurnal pengurusan.  33: 61-76. 

nor asiah omar, syed shah alam, norzalita abdul aziz, muhamad azrin nazri.  (2011).  retail loyalty programs in malaysia:the relationship of equity, value, satisfaction, trust, and loyalty among cardholders.  - journal of business economics and management.  12(2):332-352. 

maisarah ahmad, syed shah alam, nor asiah omar.  (2011).  university students` attitudes towards mobile phone usage in malaysia.  - jurnal pengguna malaysia.  16:42-50. 

nor asiah omar, norzalita abd. aziz and muhamad azrin nazri.  (2011).  understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs.  - asian academy of management journal.  16(1):1-21. 

nor asiah omar, maisarah ahmad, zizah che senik, muhamad azrin nazri.  (2010).  impacts of relationship proneness and relationship orientation on the ?relationship quality-relationship outcomes? of cardholders in store loyalty program..  - 4th international borneo business conference, miri sarawak.  . 

zizah che senik, nor asiah omar, norliza abdullah, nor azuan hashim, ridzuan md sham.  (2010).  comparing the patterns of internationalization in various sme industries in malaysia.  - proceedings of the malaysia-indonesia international conference on economics, management and accounting 2010 - regional development in an era of global innovation economy, fep ukm, bangi..  . 

nor asiah omar, norzalita abd aziz, syed shah alam, muhamad azrin nazri.  (2010).  investigating structural relationship between loyalty program service quality, satisfaction and loyalty for retail loyalty program: evidence from malaysia.  - proceedings of 2010 international (summer) conference on asia pacific business innovation & technology management (apbitm summer 2010).  . 

nor asiah omar, norzalita abdul aziz, muhamad azrin nazri.  (2010).  service quality and value affecting parents' satisfaction and behavioural intentions in a childcare centre.  - proceedings of 2010 international (summer) conference on asia pacific business innovation & technology management (apbitm summer 2010).  . 

ruzita abdul rahim, nor liza abdullah, nor asiah omar, zaleha abdul shukor, siti hajar mohd idris, noradiva hamzah, che aniza che wel.  (2010).  regional development in an era of global innovation economy : proceeding of malaysia-indonesia international conference on economics, management and accounting 2010 (dalam bentuk cd).  - proceedings of the malaysia-indonesia international conference on economics, management and accounting, (miicema) 2010:regional development in an era of global innovation economy. fakulti fep, ukm.  . 

nor asiah omar, nor khalidah abu, dewi amat sapuan, norzalita abd aziz, muhamad azrin nazri.  (2010).  service quality and value affecting parents` satisfaction and behavioral intentions in a childcare centre using a structural approach.  - australian journal of basic and applied sciences.  4(9):4440-4447. 

nor asiah omar, che aniza che wel, rosidah musa, muhamad azrin nazri.  (2010).  program benefits, satisfaction and loyalty in retail loyalty program: exploring the roles of program trust and program commitment.  - the iup journal of marketing management.  IX(4):1-23. 

ruzita abdul rahim, nor liza abdullah, nor asiah omar, zaleha abdul shukor, siti hajar mohd idris, noradiva hamzah, che aniza che wel.  (2010).  malaysia-indonesia international conference on economics, management and accounting 2010.  - book of abtsracts of the malaysia-indonesia international conference on economics, management and accounting 2010.  . 

zizah che senik; rosmah mat isa; nor asiah omar; nor azuan hashim; ridzuan md sham.  (2010).  comparing the dimensions of internationalization in various sme industries in malaysia.  - proceedings of the malaysia-indonesia international conference on economics, management and accounting, (miicema) 2010:regional development in an era of global innovation economy. fakulti fep, ukm.  . 

norzalita abd aziz & nor asiah omar.  (2010).  identifying the influence of market orientation, learning orientation & internet marketing orientation towards smes` innovation capabilities.  - international (summer) conference on asia pacific business innovation & technology management (apbitm summer).  . 

ruzita abdul rahim, nor liza abdullah, nor asiah omar, zaleha abdul shukor, siti hajar mohd idris, noradiva hamzah, che aniza che wel.  (2010).  regional development in an era of global innovation economy : proceeding of malaysia-indonesia international conference on economics, management and accounting 2010.  - proceedings of the malaysia-indonesia international conference on economics, management and accounting, (miicema) 2010:regional development in an era of global innovation economy. fakulti fep, ukm.  . 

syed shah alam, mohd fauzi mohd jani, nor asiah omar.  (2010).  entrepreneurs ttraits and firm innovation capability: an empirical study.  - the 33rd annual institute of small business and enterprise (isbe) conference, 2-4 nov, london.  . 

nor asiah omar, norzalita abd aziz and muhammad azrin nazri.  (2009).  the effects of program satisfaction on store loyalty : does the cardholders` loyalty towards the program matters.  - 14th asia pacific management conference (apmc), airlangga.  . 

norzalita abd aziz, ahmad azmi mohd ariffin dan nor asiah omar.  (2009).  usage intention of internet banking: the role of perceived utilitarian value , hedonic value and website quality.  - proceedings of the 11th international business research conference (icbrc) / world business institute, australia.  . 

ruzita abdul rahim, nor liza abdullah, hawati janor, noreha halid dan nor asiah omar (penyunting).  (2009).  buku abstrak business management seminar 2009.  - buku abstrak business management seminar 2009.  . 

nor asiah omar and norzalita abd aziz.  (2009).  the effects of program perceived equity and program perceived value on satisfaction, trust and loyalty among loyalty program cardholders.  - proccedings of business managment seminar, royal bintang seremban, 19-21 june, 2009..  . 

ruzita abdul rahim, nor liza abdullah, hawati janor, noreha halid dan nor asiah omar (penyunting).  (2009).  prosiding business management seminar 2009.  - prosiding business management seminar 2009.  . 

norzalita abd aziz, nor asiah omar, zizah che senik and muhammad azrin nazri.  (2009).  services management and marketing: studies in malaysia.  - .  49-68 (Bab 3). 

nor asiah omar, rosidah musa.  (2009).  benefits-satisfacton-loyalty linkages in retail loyalty program model: exploring the roles of program trust and program commitment.  - business management seminar 2009: managing business in turbulent environment, seremban. isbn: 978-983-3198-36-8.  . 

nor asiah omar, muhamad azrin nazri, zizah che senik.  (2009).  service management and marketing:studies in malaysia.  - .  69-105. 

nor asiah omar, muhamad azrin nazri, nor khalidah abu, zoharah omar.  (2009).  parents` perceived service quality, satisfaction and trust of a childcare center: implication on loyalty.  - international review of business research papers.  5(5). 

nor asiah omar, muhamad azrin, hanita sarah.  (2009).  what customers really want: exploring service quality dimensions in a retail loyalty programme.  - unitar e-journal.  5(1);68-81.