hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali.  (2023).  digital natives as a disruptive force in asian businesses and societies.  - .  10. 

nurul atasha jamaludin, zizah che senik, mohamad rohieszan ramdan, nur aqilah hazirah mohd anim, siti asma' mohd rosdi, raudha md ramli.  (2023).  knowledge distribution in immigrant entrepreneurship: a qualitative study of immigrant entrepreneurs in malaysia.  - journal of distribution science.  1-10. 

nurul atasha jamaludin.  (2023).  keusahawanan sosial berasaskan sukan menyumbang kepada kesejahteraan masyarakat.  - majalah insan @ fakulti ekonomi dan pengurusan.  12-14. 

suhaida herni suffarruddin, mastura jaafar, nur aqilah hazirah mohd anim, nurul atasha jamaludin.  (2023).  impak inovasi pemasaran dalam pengkomersialan pelancongan luar bandar: kajian kes program inap desa di semenanjung malaysia.  - jurnal pengurusan.  1-15. 

zizah che senik, nur-e-alam siddique, nurul atasha jamaludin.  (2023).  a systematic literature review on immigrant entrepreneurs and entrepreneurial opportunities.  - the 11th international conference on business, management and governance (icbmg2023). the 3rd international conference on accounting, auditing and finance (icaaf 2023).  33. 

hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin.  (2023).  pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?.  - .  . 

nor asiah omar, aishath lahath, rifelly dewi astuti, nurul atasha jamaludin, syed shah alam.  (2023).  the mediating role of attitude in the relationship between the extrinsic and intrinsic attributes of japanese frozen foods and consumers intention to purchase them evidence from malaysia.  - the south east asian journal of management.  98-129. 

hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  advertising and job creations in high-tech blockchain: a bibliometric citation analysis..  - asian journal of research in business and management.  368-380. 

insyirah sufian, dahlia fernandez, hafizah omar zaki, nadzirah rosli, elaina rose johar, nurul atasha jamaludin.  (2022).  motivation to grow women entrepreneurs' home-based businesses.  - malaysian journal of social sciences and humanities.  1-17. 

nurul atasha jamaludin, hafizah omar zaki, dahlia fernandez.  (2022).  the approach of sport-based social entrepreneurship contributing to social sustainability: a conceptual framework.  - international journal of academic research in business and social sciences.  538-549. 

hafizah omar zaki, nurul atasha jamaludin, dahlia fernandez, nadzirah rosli, elaina rose johar.  (2022).  the influence of the covid-19 pandemic and the movement control order (mco) on consumer purchase decisions..  - international journal of business, marketing and communication.  1-9. 

zizah che senik, nurul atasha jamaludin, rosmah mat isa.  (2022).  exploring social capital influencing entrepreneurial process among immigrant entrepreneurs in malaysia.  - jurnal pengurusan.  1-13. 

fathin nabila asman, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, aziatul waznah ghazali.  (2022).  cash conversion cycle and firm's performance.  - international journal of academic research in business & social sciences.  2682-2692. 

siti asma mohd rosdi, mohamad rohieszan ramdan, sabrinah adam, nursyazwani mohd fuzi, azila abdul razak, nurul atasha jamaludin.  (2022).  distribution-support technologies in commercialisation: the malaysia research universities (ru) experiences.  - the journal of distribution science.  11-17. 

sam shun jie, dahlia fernandez, nurul atasha jamaludin, hafizah omar zaki, soliha sanusi.  (2022).  the use of e-learning during covid-19: application of theory acceptance model (tam).  - international journal of academic research in business & social sciences.  2299-2316.