dr. hasrul bin hashim

pensyarah universiti

pusat kajian media & komunikasi (mention)

 hash@ukm.edu.my



   Kluster Kepakaran/ Cluster of Expertise :


  •    Biografi/ Biography :

  • Hasrul Hashim is a lecturer of Broadcasting and Creative Content at the Centre for Research in Media & Communication, Faculty of Social Sciences and Humanities, UKM. He graduated in Media Communication from Universiti Kebangsaan Malaysia in 2007 and Master of Arts (Communication) from Universiti Sains Malaysia, Penang in 2011. He completed his Ph.D at The University of Western Australia, Perth in 2020. His research areas interest include the audio visual productions, film studies and audience analysis.

  • kosaay m. rachdan, hasrul hashim, mohd nor shahizan ali.  (2026).  how social tv affects audience behavior: a review.  - studies in systems, decision and control.  539 - 549. 

     

    asma md. isa, wan amizah wan mahmud, maizatul haizan mahbob, muhammad adnan pitchan, hasrul hashim, sharifah yuliana syed ali hanafiah, aidawati abd rahman.  (2026).  viewing habits, mental health and online cinema in digital age: a bibliometric analysis .  - journal of advanced research in applied sciences and engineering technology.  151 - 167. 

     

    wei jinxi, mohd nor shahizan ali, hasrul hashim.  (2025).  applying the solomon four-group design to short film psas: a methodological reflection on experimental manipulation.  - tpm - testing, psychometrics, methodology in applied psychology .  1313 - 1327. 

     

    xueyu chen, hasrul hashim.  (2025).  a systematic literature review of chinese martial arts cinema: analytical elements, methods, and limitations.  - jurnal komunikasi: malaysian journal of communication.  299 - 322. 

     

    zhongyu zhao, hasrul hashim, ammar redza ahmad rizal.  (2025).  the impact of ott platforms on the cinema industry and audience preferences in china : a case study of tencent video.  - environmental and social psychology.  1 - 18. 

     

    emma mohamad, jen sern tham, suffian hadi ayub, mohammad rezal hamzah, hasrul hashim, arina anis azlan.  (2020).  relationship between covid-19 information sources and attitudes in battling the pandemic among the malaysian public: cross-sectional survey study.  - journal of medical internet research.  1-13. 

     

    hasrul hashim.  (2019).  dvfx and modernization of technology: audience's changing taste in the 21st century.  - malaysian journal of communication.  182-195. 

     

    shangmingzhu zhang, hasrul hashim, nurzihan hassim.  (2025).  cultural policy and the sustainable development of 12-episode web series in china : monetization, copyright and global expansion.  - studies in media and communication.  255 - 268. 

     

    shangmingzhu zhang, hasrul hashim, nurzihan hassim.  (2025).  narrative transformation in the 5g era : a literature review on the development and globalization of chinese web series.  - visual review.  1 - 19. 

     

    shangmingzhu zhang, hasrul hashim, nurzihan hassim.  (2025).  from real creators to real audiences: tracing the communication pathways of chinese web series narratives.  - frontiers in communication.  1 - 13. 

     

    xueyu chen, hasrul hashim.  (2025).  a systematic literature review of chinese martial arts cinema: analytical elements, methods, and limitations.  - jurnal komunikasi: malaysian journal of communication.  299 - 322. 

     

    wei jinxi, mohd nor shahizan ali, hasrul hashim.  (2025).  applying the solomon four-group design to short film psas: a methodological reflection on experimental manipulation.  - tpm - testing, psychometrics, methodology in applied psychology .  1313 - 1327. 

     

    kosaay m. rachdan, hasrul hashim, mohd nor shahizan ali.  (2026).  how social tv affects audience behavior: a review.  - studies in systems, decision and control.  539 - 549. 

     

    sabariah mohamed salleh, hasrul hashim.  (2023).  misinformasi, disinformasi dan malinformasi.  - 9-17. 

     

    hasrul hashim.  (2023).  literasi media dan informasi: perubahan landskap produksi kandungan kreatif media sosial.  - 79-92. 

     

    hasrul hashim.  (2022).  modul pembelajaran literasi media & informasi.  - 70-78. 

     

    hasrul hashim.  (2021).  teori kepengarangan.  - jilid 2.  72-87. 

     

    nur zaheera zailan kamaruddin, hasrul hashim.  (2024).  penerimaan dan cabaran inovasi muzik digital terhadap industri muzik di malaysia.  - jurnal komunikasi: malaysian journal of communication.  262 - 280. 

     

    sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim.  (2024).  kod etika kewartawanan malaysia.  -

     

    mohd. nor shahizan ali, junaidi awang besar, winnie kariza bakri, siti noraini hamzah, hidayu rosli, noviatin syarifuddin, anis nadiah che abdul rahman, che abdullah che ya, abdul rahman ahmad badayai, nazirah hassan, wan robiah meor osman, mohd firdaus.  (2024).  persidangan kebangsaan sarjana muda (persada) 2024.  - persidangan kebangsaan sarjana muda (persada) 2024.  1-2037. 

     

    sabariah mohamed salleh, hasrul hashim.  (2023).  misinformasi, disinformasi dan malinformasi.  - 9-17. 

     

    hasrul hashim;normah bt. mustaffa;mohd azul mohamad salleh.  (2023).  rekabentuk mesej kreatif dan inovatif dalam penerbitan pesanan khidmat awam (pka) krisis kesihatan daripada perspektif model komunikasi smcr.  -

     

    sabariah mohamed salleh, hasrul hashim, nurzihan hassim, shamsiah abdul kadir, nurul akqmie badrul hisham, jeyasushma veeriah.  (2025).  enhancing digital media and information literacy in malaysia: a framework and roadmap for klik dengan bijak initiative.  -

     

    sabariah mohamed salleh, hasrul hashim, nurzihan hassim, rani ann balaraman, mohamad saifudin mohamad salleh, bahiyah omar, sivabalan ethirmanasingham, shahniza azren mohamad shah, amirah ahmad salim.  (2024).  kod etika kewartawanan malaysia.  -

     

    normah mustaffa, hasrul hashim, shahrul nazmi sannusi.  (2023).  tipologi berita palsu dari dimensi fakta dan niat.  - 1-72. 

     

    hasrul hashim;normah bt. mustaffa;mohd azul mohamad salleh.  (2023).  rekabentuk mesej kreatif dan inovatif dalam penerbitan pesanan khidmat awam (pka) krisis kesihatan daripada perspektif model komunikasi smcr.  -

     

    muhammad syakir ahmad sazali, hasrul hashim.  (2022).  lengai - pesanan khidmat awam.  - 0. 

     

    COMMUNICATION :SOCIAL SCIENCES
    Film Studies
    Pengalaman / Experience : 9 tahun/years(s)

    COMMUNICATION :SOCIAL SCIENCES
    Media technology, film studies and video production
    Pengalaman / Experience : tahun/years(s)

    COMMUNICATION :SOCIAL SCIENCES
    Media Studies
    Pengalaman / Experience : 9 tahun/years(s)