pensyarah universiti
pusat kajian penciptaan nilai & kesejahteraan insan (insan)
norasiah@ukm.edu.my
Biografi/ Biography :
Prof. Dr. Nor Asiah Omar is a Senior Lecturer in Marketing at the Faculty of Economics and Management, Universiti Kebangsaan Malaysia (UKM). She is currently the Chief Editor of the UKM Journal of Management (Jurnal Pengurusan). She was the Head of the Research Centre for Value Creation and Human Well-Being Studies (INSAN), and Programme Coordinator for the Entrepreneurship and Innovation programmes. Prior to joining UKM, she was a Senior Lecturer at the Faculty of Business, Universiti Tun Abdul Razak, Malaysia. In addition to her academic career, she also acquired several years of industry experience in the retail sector before entering academia in 1999.
As an academic and researcher, she has contributed to various fields, particularly strategic marketing, consumer behaviour, and food safety. Her research interests span sustainable consumption, food safety practices, value co-creation, small and medium-sized enterprises (SMEs), and innovation management. Her work has been published in numerous reputable journals, including the Journal of Business Ethics, Food Control, Sustainable Production and Consumption, Journal of Retailing and Consumer Services, The Service Industries Journal, Journal of Islamic Marketing, Journal of Political Marketing, Renewable Energy, International Journal of Retail & Distribution Management, and the Journal of Tourism Futures. She has also authored several books and book chapters on consumer behaviour and retail marketing.
nan hao, norasiah omar, mohd helmi ali. (2025). analyzing food tourists’ revisit intentions via sor-mec: systematic review. - journal of southwest jiaotong university . 162 - 181.
ziliang zhao , nor asiah omar, hafizah omar zaki. (2025). appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions. - journal of retailing and consumer services. 1 - 10.
nor asiah omar , nur aqilah hazirah mohd anim , taslima jannat , muhamad azrin nazri , syed shah alam, hafizah omar zaki. (2025). does ethnocentrism work? evaluating the effect of airlines service recovery strategies on airline brand equity. - cogent business & management. 1 - 28.
le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar. (2025). hi siri: does autonomy affect consumers’ attachment to voice assistant? . - asia pacific journal of information systems. 268 - 288.
taslima jannat, shamsul arefin, mosharrof hosen, nor asiah omar, abdullah al mamun, mohammad enamul hoque. (2024). unlocking the link: protection motivation intention in ethics programs and unethical workplace behavior. - asian journal of business ethics. 461 - 488.
ziliang zhao , nor asiah omar, hafizah omar zaki. (2025). appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions. - journal of retailing and consumer services. 1 - 10.
xu ye, rong hou, shihan wang, nor asiah omar. (2024). social media, relationship marketing and corporate esg performance. - finance research letters. 1 - 7.
sri rahayu hijrah hati, yusniza kamarulzaman, nor asiah omar. (2024). has the pandemic altered luxury consumption and marketing? a sectoral and thematic analysis. - international journal of consumer studies. 1 - 23.
md. nur ealam siddique, shifa mohd nor, zizah che senik, nor asiah omar. (2023). corporate social responsibility as the pathway to sustainable banking: a systematic literature review. - sustainability. 1-19.
syed shah alam, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali, nor asiah omar, abu bakkar siddik. (2023). impulsive hotel consumption intention in live streaming e-commerce settings: moderating role of impulsive consumption tendency using two-stage sem. - international journal of hospitality management. 1-13.
nor asiah omar, ahmad sabri kassim, syed shah alam, zuraidah zainol. (2021). perceived retailer innovativeness and brand equity: mediation of consumer engagement. - the service industries journal. 355-381.
nor asiah omar, muhamad azrin nazri, zuraidah zainol, mohd helmi, syed shah alam. (2019). perceived severity on halal violation: csr and consumer boycott. - south east asian journal of management. 183-200.
nor asiah omar, najeeb ullah shah, norhafizah abu hasan, mohd helmi ali. (2019). the influence of self-efficacy, motivation, and independence on students entrepreneurial intentions. - journal of nusantara studies (jonus). 1-28.
syadiyah abdul shukor, nor asiah omar. (2019). susceptibility to interpersonal influence among young adult muslims. - journal of nusantara studies. 247-264.
syed s. alam, chieh-yu lin, maisarah ahmad, nor asiah omar, mohd helmi ali. (2019). factors affecting energy-efficient household products buying intention: empirical study. - environmental and climate technologies. 84-97.
nan hao, norasiah omar, mohd helmi ali. (2025). analyzing food tourists’ revisit intentions via sor-mec: systematic review. - journal of southwest jiaotong university . 162 - 181.
le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar. (2025). hi siri: does autonomy affect consumers’ attachment to voice assistant? . - asia pacific journal of information systems. 268 - 288.
ziliang zhao , nor asiah omar, hafizah omar zaki. (2025). appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions. - journal of retailing and consumer services. 1 - 10.
nor asiah omar , nur aqilah hazirah mohd anim , taslima jannat , muhamad azrin nazri , syed shah alam, hafizah omar zaki. (2025). does ethnocentrism work? evaluating the effect of airlines service recovery strategies on airline brand equity. - cogent business & management. 1 - 28.
xinyue wang, nor asiah omar. (2024). willingness to pay a premium for green agricultural products in live streaming: the relationship between attitude, self-efficacy and social influence with the moderating effect of ascription of responsibility . - pakistan journal of life and social science. 18794 - 18814.
nor asiah omar, aishath lahath. (2023). exploring the influence of affect on food waste: do social media usage matters?. - 2023 ieee international symposium on technology in society (istas) proceedings. 43-50.
nor asiah omar, muhamad azrin nazri, yusof muhamad kasim. (2014). the impact of relational dynamics towards malaysias higher education offerings in china. - 7th annual conference of the euromed academy of business, kristiansand norway. 2158.
muhamad azrin nazri, kalsom abd wahab, nor asiah omar. (2014). the influence of entrepreneurship orientation, market orientation and corporate social responsibility towards takaful agency business performance in malaysia . - 7th annual conference of the euromed academy of business the future of entrepreneurship. kristiansand, norway, 18 to19 september 2014. 2154.
muhamad azrin nazri, nor asiah omar. (2021). finding light at the end of the channel. - . 175-187.
nor asiah omar, nadzirah rosli. (2021). market leaders: anticipating the new norm in consumer behaviour during the pandemic. - . 85-97.
nor asiah omar, nadzirah rosli. (2021). transformasi digital dalam pemasaran: pemadanan graduan dengan keperluan bidang pemasaran. - . 132-147.
syed shah alam, mohd helmi ali, nor asiah omar, wan mohd hirwani wan hussain. (2021). customer satisfaction in online shopping in growing markets: an empirical study. - . 1878-1892.
nor asiah omar. (2020). impak covid 19 terhadap gelagat pengguna. - . 156-165.
nor asiah omar, nadzirah rosli. (2021). transformasi digital dalam pemasaran: pemadanan graduan dengan keperluan bidang pemasaran. - . 132-147.
md daud bin ismail;imran ho bin abdullah @ ho yee beng;doris padmini a/p s. selvaratnam;zaleha binti yazid;nor asiah binti omar;mohamed yusoff bin mohd nor. (2021). university strategic engagement as interconnectedness: intensity and relevance. - . .
nor asiah omar. (2020). impak covid 19 terhadap gelagat pengguna. - . 156-165.
nor asiah omar, noor hasni juhdi, rosilah hassan, radin siti aishah radin a. rahman.. (2018). mengalakkan kecenderungan pelajar terhadap keusahawanan melalui literasi digital, penggunaan ict dan kecekapan kendiri dalam kalangan pelajar universiti. - jurnal personalia pelajar. .
nor asiah omar. (2016). laporan luar penilai akademik. - . 1-8.
hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin. (2024). the impact of coloured social media advertising on gen alpha’s intention to purchase. - . .
lim xin jean;nor asiah binti omar. (2024). does retail type matter? consumer responses to channel integration in omni-channel retailing. - . .
siti ngayesah binti ab. hamid;farhana binti sidek;nor asiah binti omar;wye chung khain. (2024). forming a sustainable model of consumer’s palm oil-based food consumption, and food waste management among different personality traits and generations in malaysia.. - . .
aishath lahath, nor asiah omar. (2023). mindful eating: exploring palm oil-based food consumption and waste. - majalah insan. 18-20.
elaina rose johar, nadzirah rosli, nor asiah omar. (2023). how to achieve business resilience: adhering to the sustainable development goals. - majalah insan. 9-11.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| CONSTRUCTING INDEX FOR SKILLS MISMATCH AND REDESIGNING JOB PROFILES OF CRITICAL OCCUPATIONS IN THE ERA OF THE FOURTH INDUSTRIAL REVOLUTION: A COMPARISON IN THE INTERGENERATIONAL WORKPLACE DYNAMIC | sirim berhad | 96% (2023-10-01 sehingga 2025-09-30) |