guan hui, abdullah al mamun, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali.  (2024).  the relationship between mass customization and sustainable performance: the role of firm size and global e-commerce.  - heliyon.  1-18. 

asma-qamaliah abdul-hamid, mohd helmi ali, lokhman hakim osman, ming-lang tseng, ahmad raflis che omar.  (2024).  an industry 4.0 adoption in the circular economy application hierarchical model: driver, enable and barrier aspects.  - industrial management & data systems.  386-415. 

syed shah alam, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali, nor asiah omar, abu bakkar siddik.  (2023).  impulsive hotel consumption intention in live streaming e-commerce settings: moderating role of impulsive consumption tendency using two-stage sem.  - international journal of hospitality management.  1-13. 

yue ma, abdullah al mamun, mohd helmi ali, mohammad enamul hoque, zhai lili.  (2023).  modeling the intention and adoption of food waste prevention practices among chinese households.  - humanities and social sciences communications.  1-12. 

tat-dat bui; jiun-wei tseng; feng ming tsain; mohd helmi ali; ming k. lim; ming-lang tseng.  (2023).  energy security challenges and opportunities in the carbon neutrality context: a hierarchical model through systematic data-driven analysis.  - renewable and sustainable energy reviews.  1-29. 

meng na, li rong, mohd helmi ali, syed shah alam, mohammad masukujjaman, khairul anuar mohd ali.  (2023).  the mediating role of brand trust and brand love between brand experience and loyalty: a study on smartphones in china.  - behavioral sciences.  1-21. 

naeem hayat, anas a. salameh, abdullah al mamun, mohd helmi ali, zafir khan mohamed makhbul.  (2022).  tax compliance behaviour among malaysian taxpayers: a dual-stage pls-sem and ann analysis.  - sage open.  1-14. 

anas a. salameh, abdullah al mamun, naeem hayat, mohd helmi ali.  (2022).  modelling the significance of website quality and online reviews to predict the intention and usage of online hotel booking platforms.  - heliyon.  1-9. 

chun-wei remen lin, min-tsung chen, ming-lang tseng , anthony s.f. chiu, mohd helmi ali.  (2020).  profit maximization for waste furniture recycled in taiwan using cradle-to-cradle production programming.  - mathematical problems in engineering.  1-15. 

nor asiah omar, muhamad azrin nazri, zuraidah zainol, mohd helmi, syed shah alam.  (2019).  perceived severity on halal violation: csr and consumer boycott.  - south east asian journal of management.  183-200. 

guan hui, abdullah al mamun, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali.  (2024).  the relationship between mass customization and sustainable performance: the role of firm size and global e-commerce.  - heliyon.  1-18. 

asma-qamaliah abdul-hamid, mohd helmi ali, lokhman hakim osman, ming-lang tseng, ahmad raflis che omar.  (2024).  an industry 4.0 adoption in the circular economy application hierarchical model: driver, enable and barrier aspects.  - industrial management & data systems.  386-415. 

syed ali fazal, abdullah al mamun, naeem hayat, sandy francis peris, mohd helmi ali, hasmida jamaluddin.  (2023).  progressing sustainable development through social entrepreneurship: modelling intentional predictors for bangladesh using the value-belief-norm model.  - sustainability.  1-19. 

syed shah alam, mohammad masukujjaman, zafir khan mohamed makhbul, mohd helmi ali, nor asiah omar, abu bakkar siddik.  (2023).  impulsive hotel consumption intention in live streaming e-commerce settings: moderating role of impulsive consumption tendency using two-stage sem.  - international journal of hospitality management.  1-13. 

yue ma, abdullah al mamun, mohd helmi ali, mohammad enamul hoque, zhai lili.  (2023).  modeling the intention and adoption of food waste prevention practices among chinese households.  - humanities and social sciences communications.  1-12. 

zafir khan mohamed makhbul, mohd helmi ali, suguna sinniah.  (2024).  the key to a thriving future for organizations and society.  - .  7. 

zafir khan mohamed makhbul, mohd helmi ali, suguna sinniah.  (2024).  the key to a thriving future for organizations and society.  - .  157. 

nur izzaty mohamad, mohd helmi ali, azman ismail.  (2023).  pengurusan latihan di tempat kerja.  - .  120. 

nurul hafizah zulfadhli, shifa mohd nor, mohd helmi ali.  (2022).  pengurusan kelestarian minyak sawit malaysia.  - .  16. 

lokhman hakim osman, ahmad raflis che omar, mohd helmi ali.  (2022).  supply chain management challenges among the small and medium enterprises.  - .  125. 

zafir khan mohamed makhbul, mohd helmi ali, suguna sinniah.  (2024).  the key to a thriving future for organizations and society.  - .  7. 

suraiya ishak, ahmad raflis che omar, abdullah sanusi othman, lokhman hakim osman dan mohd helmi ali.  (2022).  pengurusan mapan minyak sawit di malaysia.  - .  15. 

zafir mohd makhbul, lokhman hakim osman, mohd helmi ali, mara ridhuan che abdul rahman.  (2022).  pengurusan mapan minyak sawit di malaysia.  - .  8. 

mohd helmi ali, zafir khan mohamed makhbul, suguna sinniah.  (2022).  business sustainability.  - .  7. 

nurul hafizah zulfadhli, shifa mohd nor, mohd helmi ali.  (2022).  pengurusan kelestarian minyak sawit malaysia.  - .  16. 

zafir khan mohamed makhbul, mohd helmi ali, suguna sinniah.  (2024).  the key to a thriving future for organizations and society.  - .  157. 

nur izzaty mohamad, mohd helmi ali, azman ismail.  (2023).  pengurusan latihan di tempat kerja.  - .  120. 

norlin khalid, mohd helmi ali, novel lyndon, muhammad faliq abd razak.  (2022).  pengurusan kelestarian minyak sawit malaysia.  - .  253. 

lokhman hakim osman, ahmad raflis che omar, mohd helmi ali.  (2022).  supply chain management challenges among the small and medium enterprises.  - .  125. 

zafir mohd makhbul, suguna sinniah, mohd helmi ali.  (2022).  green human resource management.  - .  128. 

mohd fairuz md salleh, zafir khan mohamed makhbul, mohd helmi ali, mara ridhuan che abdul rahman, azlina ahmad, ahmad raflis che omar, 'ainul huda jamil, muhammad syahir abd wahab.  (2024).  garis panduan pelaburan dan pembiayaan oleh universiti awam tahun 2024.  - .  54. 

mohd helmi bin ali;ahmad raflis bin che omar;lokhman hakim osman.  (2024).  exploration of the drivers, enablers, and barriers to i4.0-ce adoption in the palm oil industry: the case of malaysia.  - .  . 

asma-qamaliah abdul-hamid, mohd helmi ali, mazzlida mat deli, norhidayah suleiman.  (2023).  lesson from malaysian halal sme-firms on sustainable food production.  - international sustainable development research society (isdrs) conference.  1-31. 

zafir khan mohamed makhbul, syed shah alam, mohd helmi ali, azman ismail.  (2023).  a green strategic innovative model for smes (g-sims).  - .  1-19. 

mohd helmi ali.  (2023).  kelestarian menu rahmah.  - nasional fm.  .