pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
hafizah.omar@ukm.edu.my
Biografi/ Biography :
Dr. Hafizah is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP) of Universiti Kebangsaan Malaysia. She is currently the Coordinator of the Entrepreneurship and Creativity Learning Programme at UKM. She is also the Head of the Emerging Technology and Big Data research cluster (GloBDE) at FEP UKM. At the present time, she is specially hired as an Adjunct/Visiting Professor to Universitas Pendidikan Indonesia. She previously worked as an Executive Manager for Telekom Malaysia Berhad, where she oversaw Sales and Media Data Analytics. She has a Ph.D. in Marketing, with a focus on advertising and branding, from the University of Malaya (UM), an MBA in Human Resource Management from UKM, and a degree in Multimedia Management from Multimedia University (MMU). Her research and publications focus on advertising, branding, digital marketing, and digital business. She is an expert in the Quantitative Experimental Research Method in Marketing, but is also a good lead in the Survey Research Method. Some of her impressive achievements include the Harvard Business School Scholarship Awards (2012), Apple Teacher Awards (2021), Excellent Service Awards (APC) (2022), and MyRA Research Innovation Awards (2023).
syaima`binti adznan;kamarul baraini binti keliwon;hafizah binti omar zaki;suzana binti muhamad said. (2024). identifying effective tools to be used in virtual classroom: a bibliometric analysis. - . .
siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki. (2024). the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat. - . .
hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin. (2024). the impact of coloured social media advertising on gen alpha’s intention to purchase. - . .
dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi. (2024). factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19. - . .
hafizah omar zaki; nadzirah rosli. (2024). a bibliometric citation analysis on green marketing and waste management. - international journal of management studies. 235-268.
dahlia fernandez, omkar dastane, hafizah omar zaki, aini aman. (2024). robotic process automation: bibliometric reflection and future opportunities. - european journal of innovation management. 692-712.
rong hou, xu ye, hafizah omar zaki, nor asiah omar. (2023). marketing decision support system based on data mining technology. - applied sciences. 1-14.
hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi. (2023). virtual reality in digital marketing: research agenda based on bibliometric reflection. - marketing intelligence and planning. 1-20.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2020). humour advertising: a review and a bibliometrics citation analysis. - geografia-malaysian journal of society and space. 164-178.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2019). does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?. - international journal of management studies. 1-20.
hafizah omar zaki; nadzirah rosli. (2024). a bibliometric citation analysis on green marketing and waste management. - international journal of management studies. 235-268.
dahlia fernandez, omkar dastane, hafizah omar zaki, aini aman. (2024). robotic process automation: bibliometric reflection and future opportunities. - european journal of innovation management. 692-712.
mohamed bouteraa, saeed awadh bin-nashwan, meshari al-daihani, khadar ahmed dirie, abderrahim benlahcene, mouad sadallah, hafizah omar zaki, suddin lada, rudy ansar, lim ming fook, brahim chekima.. (2024). understanding the diffusion of ai-generative (chatgpt) in higher education: does students' integrity matter?. - computers in human behavior reports. 1-11.
nadzirah rosli, elaina rose johar, hafizah omar zaki, dahlia fernandez mohd farid fernandez. (2023). the rise of virtual tour in tourism: a bibliometric review and future research agenda. - international journal of academic research in business and social sciences. 781-799.
rong hou, xu ye, hafizah omar zaki, nor asiah omar. (2023). marketing decision support system based on data mining technology. - applied sciences. 1-14.
hafizah omar zaki, dahlia fernandez. (2023). digital natives as a disruptive force in asian businesses and societies. - . 11.
hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali. (2023). digital natives as a disruptive force in asian businesses and societies. - . 10.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2022). consumers cognitive and emotional response to humour advertising and brand in malaysia. - . 129.
hafizah omar zaki, dahlia fernandez. (2023). digital natives as a disruptive force in asian businesses and societies. - . 11.
hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali. (2023). digital natives as a disruptive force in asian businesses and societies. - . 10.
hafizah omar zaki, syaima' adznan. (2022). pengurusan mapan minyak sawit malaysia. - . 8.
hafizah omar zaki, siti ngayesah ab hamid. (2021). keusahawanan mendepani pandemik covid-19. - . 9.
siti ngayesah ab hamid, hafizah omar zaki. (2021). keusahawanan mendepani pandemik covid-19. - . 12.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2022). consumers cognitive and emotional response to humour advertising and brand in malaysia. - . 129.
syaima`binti adznan;kamarul baraini binti keliwon;hafizah binti omar zaki;suzana binti muhamad said. (2024). identifying effective tools to be used in virtual classroom: a bibliometric analysis. - . .
siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki. (2024). the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat. - . .
hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin. (2024). the impact of coloured social media advertising on gen alpha’s intention to purchase. - . .
dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi. (2024). factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19. - . .
hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin. (2023). pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?. - . .
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