pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
hafizah.omar@ukm.edu.my
Biografi/ Biography :
Dr. Hafizah is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM), where she also serves as Assistant Dean for Teaching and Learning. She previously held roles as Adjunct and Visiting Professor at Universitas Pendidikan Indonesia (UPI) and as Executive Manager at Telekom Malaysia Berhad, overseeing Sales and Media Data Analytics. She holds a Ph.D. in Marketing (advertising and branding) from the University of Malaya (UM), an MBA in Human Resource Management from UKM, and a degree in Multimedia Management from Multimedia University (MMU). Her research focuses on advertising, branding, digital marketing, and digital business, with expertise in Quantitative Experimental Research and Survey Research Methods. Among her accolades are the Harvard Business School Scholarship Award (2012), Apple Teacher Award (2021), Excellent Service Award (2022), and MyRA Research Innovation Award (2023). Dr. Hafizah’s exceptional blend of academic, professional, and leadership expertise makes her a driving force in marketing education and research.
syaima`binti adznan;kamarul baraini binti keliwon;hafizah binti omar zaki;suzana binti muhamad said. (2024). identifying effective tools to be used in virtual classroom: a bibliometric analysis. - . .
siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki. (2024). the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat. - . .
dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi. (2024). factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19. - . .
hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin. (2024). the impact of coloured social media advertising on gen alpha’s intention to purchase. - . .
mohamed bouteraa, saeed awadh bin-nashwan, meshari al-daihani, khadar ahmed dirie, abderrahim benlahcene, mouad sadallah, hafizah omar zaki, suddin lada, rudy ansar, lim ming fook, brahim chekima.. (2024). understanding the diffusion of ai-generative (chatgpt) in higher education: does students' integrity matter?. - computers in human behavior reports. 1-11.
dahlia fernandez, omkar dastane, hafizah omar zaki, aini aman. (2024). robotic process automation: bibliometric reflection and future opportunities. - european journal of innovation management. 692-712.
rong hou, xu ye, hafizah omar zaki, nor asiah omar. (2023). marketing decision support system based on data mining technology. - applied sciences. 1-14.
hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi. (2023). virtual reality in digital marketing: research agenda based on bibliometric reflection. - marketing intelligence and planning. 1-20.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2020). humour advertising: a review and a bibliometrics citation analysis. - geografia-malaysian journal of society and space. 164-178.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2019). does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?. - international journal of management studies. 1-20.
hafizah omar zaki; nadzirah rosli. (2024). a bibliometric citation analysis on green marketing and waste management. - international journal of management studies. 235-268.
dahlia fernandez, omkar dastane, hafizah omar zaki, aini aman. (2024). robotic process automation: bibliometric reflection and future opportunities. - european journal of innovation management. 692-712.
mohamed bouteraa, saeed awadh bin-nashwan, meshari al-daihani, khadar ahmed dirie, abderrahim benlahcene, mouad sadallah, hafizah omar zaki, suddin lada, rudy ansar, lim ming fook, brahim chekima.. (2024). understanding the diffusion of ai-generative (chatgpt) in higher education: does students' integrity matter?. - computers in human behavior reports. 1-11.
fika fitriasari, noor azryani auzairy, ruzita abdul rahim, hafizah omar zaki. (2024). a systematic review of the behavior intention on mobile banking and stock trading.. - multidisciplinary reviews. 1-10.
rong hou, xu ye, hafizah omar zaki, nor asiah omar. (2023). marketing decision support system based on data mining technology. - applied sciences. 1-14.
hafizah omar zaki, dahlia fernandez. (2023). digital natives as a disruptive force in asian businesses and societies. - . 11.
hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali. (2023). digital natives as a disruptive force in asian businesses and societies. - . 10.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2022). consumers cognitive and emotional response to humour advertising and brand in malaysia. - . 129.
hafizah omar zaki, dahlia fernandez. (2023). digital natives as a disruptive force in asian businesses and societies. - . 11.
hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali. (2023). digital natives as a disruptive force in asian businesses and societies. - . 10.
hafizah omar zaki, syaima' adznan. (2022). pengurusan mapan minyak sawit malaysia. - . 8.
hafizah omar zaki, siti ngayesah ab hamid. (2021). keusahawanan mendepani pandemik covid-19. - . 9.
siti ngayesah ab hamid, hafizah omar zaki. (2021). keusahawanan mendepani pandemik covid-19. - . 12.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2022). consumers cognitive and emotional response to humour advertising and brand in malaysia. - . 129.
syaima`binti adznan;kamarul baraini binti keliwon;hafizah binti omar zaki;suzana binti muhamad said. (2024). identifying effective tools to be used in virtual classroom: a bibliometric analysis. - . .
siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki. (2024). the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat. - . .
hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin. (2024). the impact of coloured social media advertising on gen alpha’s intention to purchase. - . .
dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi. (2024). factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19. - . .
hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin. (2023). pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?. - . .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| KEUSAHAWANAN DAYA ASNAF UKM-MIB | maybank islamic berhad | 20.8% (2024-10-01 sehingga 2025-10-30) |
| DRIVERS AND PERFORMANCE OUTCOMES OF EXPORTER-IMPORTER RELATIONSHIP INFIDELITY: DO RELATIONSHIP GOVERNANCE MODERATE THE EFFECT? | kementerian pertanian dan industri makanan | 89.1% (2022-10-01 sehingga 2025-03-31) |
| DEVELOPING A MODEL OF SURVIVABILITY FOR MUSLIM-OWNED SARAWAK-BASED ENTREPRENEURIAL VENTURES | ysp sdn bhd | 91.2% (2023-11-01 sehingga 2025-01-31) |
| PEMBANGUNAN MODUL BAHASA ARAB PEMASARAN (M-TASWIQ) BAGI MEMPERKASAKAN KEBOLEHPASARAN PRODUK USAHAWAN PERUSAHAAN KECIL SEDERHANA (PKS) DI PERINGKAT GLOBAL | perbadanan pembangunan perdagangan luar malaysia (matrade) | 61.4% (2023-10-01 sehingga 2025-09-30) |
| INVESTIGATING THE ROLE OF AI-POWERED EDUCATIONAL GAME IN SHAPING MALAYSIAN YOUTHS INTO FUTURE BUSINESS LEADERS | infusion information technology sdn bhd | 53% (2023-12-01 sehingga 2025-11-30) |
| DEVELOPING A MODEL OF WITHIN-REGION TRANSNATIONAL ENTREPRENEURSHIP: TAIWANESE TRANSNATIONAL ENTREPRENEURS IN MALAYSIA | y.s.p industries (m) sdn. bhd. | 53%(2023-12-01 sehingga 2025-11-30) |
| PENGARUH AUTOMASI PROSES ROBOTIK (APR) TERHADAP UNIT PERAKAUNAN DAN KEWANGAN DI INDUSTRI SEKTOR AWAM | cognitive consulting sdn bhd | 53%(2022-10-01 sehingga 2025-03-31) |
| SUSTAINABLE CRAFTSMANSHIP: EMPOWERING SARAWAK`S HANDICRAFT INDUSTRY THROUGH AI-DRIVEN RESILIENCE MARKETING | sarawak craft council | 53%(2024-01-01 sehingga 2024-12-31) |
| HOW SMES ACHIEVE EXPORT PERFORMANCE IN DYNAMIC ENVIRONMENT? THE PERSPECTIVE OF DYNAMIC CAPABILITY AND INSTITUTIONAL ENVIRONMEN | universitas indonesia, jakarta | 53%(2024-11-01 sehingga 2026-10-31) |