dr. nur sa`adah binti muhamad

pensyarah universiti

pusat kajian penciptaan nilai & kesejahteraan insan (insan)

 nurs@ukm.edu.my



   Kluster Kepakaran/ Cluster of Expertise :


  •    Biografi/ Biography :

  • Dr. Nur Sa’adah Muhamad is a Senior Lecturer at the Faculty of Economics and Management, Universiti Kebangsaan Malaysia. She received her Bachelor of Laws and Bachelor of Laws (Shari‘ah) from International Islamic University Malaysia (IIUM) in 2005 and 2006 respectively. She was enrolled to the Bar and briefly practised the law before she pursued her graduate studies. She graduated with an MBA in 2008 and later Doctor of Business Administration (DBA) in 2016 from UKM-Graduate School of Business. Her doctoral qualitative thesis was on the topic of Transformative Social Service of Organizations. Her research interests include strategic/organizational management, social innovation, service management, values-based management, Islamic-based services and qualitative studies.

  • nur sa'adah muhamad, nadiah mahmad nasir.  (2025).  keusahawanan intra sebagai mekanisma perkhidmatan transformatif untuk kesejahteraan masyarakat: kajian kes mara dan jcorp.  - 112 - 128. 

     

    yongyu lu, nur sa'adah muhamad, mohd hizam hanafiah.  (2025).  use of digital capabilities in development of digital entrepreneurship: a bibliometric analysis from 2015-2025.  - veredas do direito .  1 - 22. 

     

    khairul akmaliah adham, nadiah mahmad nasir, nur sa'adah muhamad, intan fatimah anwar, farah laili muda @ ismail .  (2025).  elemen persekitaran sistem pensijilan kosmetik halal malaysia dari perspektif sistemik .  - jurnal pengurusan.  1 - 18. 

     

    bingyan tantai, rosmah mat isa, zizah che senik, nur sa'adah muhamad.  (2025).  the role of open innovation ecosystems in the internationalization of born global firms: a resource-based perspective.  - international journal of business science and applied management.  16 - 34. 

     

    nur sa'adah muhamad.  (2025).  bazar ramadan pencetus keusahawanan masyarakat melayu.  - malaysia hari ini. 

     

    khairul akmaliah adham, adlin masood, nur sa’adah muhamad, zizah che senik.  (2024).  halal industry in uzbekistan: analysis using the viable system model.  - kybernetes.  3549 - 3567. 

     

    bingyan tantai, zizah che senik, rosmah mat isa, nur sa'adah muhamad.  (2024).  open innovation and internationalization of smes: a systematic literature review.  - multinational business review.  463 - 499. 

     

    khairul akmaliah adham, nur sa'adah muhamad, adlin masood & alina abdul rahim.  (2024).  diagnosing a halal certification system for cosmetics: the viable system model approach.  - systemic practice and action research.  139-159. 

     

    laila yanai, zizah che senik, nur sa'adah muhamad, hamizah abd hamid, nurul atasha jamaludin.  (2020).  push and pull factors influencing thai immigrant entrepreneurs conducting business in malaysia.  - journal of nusantara studies.  19-47. 

     

    nur sa'adah muhamad, syahnaz sulaiman, khairul akmaliah adham, mohd fuaad said.  (2019).  halal tourism: literature synthesis and direction for future research.  - pertanika journal of social sciences and humanities.  729-745. 

     

    yongyu lu, nur sa'adah muhamad, mohd hizam hanafiah.  (2025).  use of digital capabilities in development of digital entrepreneurship: a bibliometric analysis from 2015-2025.  - veredas do direito .  1 - 22. 

     

    khairul akmaliah adham, nadiah mahmad nasir, nur sa'adah muhamad, intan fatimah anwar, farah laili muda @ ismail .  (2025).  elemen persekitaran sistem pensijilan kosmetik halal malaysia dari perspektif sistemik .  - jurnal pengurusan.  1 - 18. 

     

    bingyan tantai, rosmah mat isa, zizah che senik, nur sa'adah muhamad.  (2025).  the role of open innovation ecosystems in the internationalization of born global firms: a resource-based perspective.  - international journal of business science and applied management.  16 - 34. 

     

    khairul akmaliah adham, nadiah mahmad nasir, nur sa’adah muhamad, saida farhanah sarkam, raudha md ramli.  (2025).  halal tourism with the family: destination – local islands of the maldives.  - journal of islamic marketing.  2321 - 2346. 

     

    khairul akmaliah adham, nadiah mahmad nasir, nur sa’adah muhamad, saida farhanah sarkam, raudha md ramli.  (2025).  halal tourism with the family: destination – local islands of the maldives.  - journal of islamic marketing.  2321 - 2346. 

     

    nur sa'adah muhamad, nadiah mahmad nasir.  (2025).  keusahawanan intra sebagai mekanisma perkhidmatan transformatif untuk kesejahteraan masyarakat: kajian kes mara dan jcorp.  - 112 - 128. 

     

    nor liza abdullah, mohd radzuan rahid, nur saadah muhamad, nor syamaliah ngah.  (2022).  the role of young social entrepreneurs in identity development.  - 189-206. 

     

    adlin masood, khairul akmaliah adham, nur sa'adah muhamad, mohd fuaad said.  (2021).  kpj healthcare: when the going gets tough, the tough get going.  - 38-63. 

     

    khairul akmaliah adham, mohd fuaad said, nadiah mahmad nasir & nur sa'adah muhamad.  (2018).  how and what of learning qualitative methodology in management-new insights and understanding.  - 171-192. 

     

    khairul akmaliah adham, mohd fuaad said, saida farhanah sarkam & nur sa'adah muhamad.  (2018).  introduction : learning qualitative methodology - reflections and narratives of doctoral researchers in management.  - 11-39. 

     

    khairul akmaliah adham, nadiah mahmad nasir, nur sa'adah muhamad.  (2025).  pengajaran dan pembelajaran berasaskan kaedah kes perniagaan mantapkan kompetensi pengurusan, kekalkan integriti.  - majalah insan. 

     

    khairul akmaliah adham, nadiah mahmad nasir, nur sa'adah muhamad.  (2025).  crossroads maldives: destinasi lestari di persimpangan alam dan kemewahan.  - majalah insan. 

     

    yormila sundar, nadiah mahmad nasir, nur sa'adah muhamad.  (2025).  inap desa berkonsep: pemacu ekonomi luar bandar perlis.  - dewan ekonomi. 

     

    nur sa'adah muhamad, nadiah mahmad nasir.  (2025).  keusahawanan intra sebagai mekanisma perkhidmatan transformatif untuk kesejahteraan masyarakat: kajian kes mara dan jcorp.  - 112 - 128. 

     

    khairul akmaliah adham, nadiah mahmad nasir, nur sa'adah muhamad, intan fatimah anwar, farah laili muda @ ismail .  (2025).  elemen persekitaran sistem pensijilan kosmetik halal malaysia dari perspektif sistemik .  - jurnal pengurusan.  1 - 18. 

     

    nur sa'adah muhamad.  (2025).  bazar ramadan pencetus keusahawanan masyarakat melayu.  - malaysia hari ini. 

     

    khairul akmaliah adham, nadiah mahmad nasir, nur sa'adah muhamad.  (2025).  pengajaran dan pembelajaran berasaskan kaedah kes perniagaan mantapkan kompetensi pengurusan, kekalkan integriti.  - majalah insan. 

     

    khairul akmaliah adham, nadiah mahmad nasir, nur sa'adah muhamad.  (2025).  crossroads maldives: destinasi lestari di persimpangan alam dan kemewahan.  - majalah insan. 

     

    yormila sundar, nadiah mahmad nasir, nur sa'adah muhamad.  (2025).  inap desa berkonsep: pemacu ekonomi luar bandar perlis.  - dewan ekonomi. 

     

    huang yiran , hamizah abd hamid, abu hanifah ayob , nur sa’adah muhamad .  (2024).  trends and models of coping strategies for successful entrepreneurs in the face of adversities: a bibliometric literature review .  - 2024 aib asia pacific regional conference proceedings.  610 - 620. 

     

    PENGURUSAN :MANAGEMENT
    Social Service Innovation, Strategic Management, Values-based Management
    Pengalaman / Experience : 3 tahun/years(s)