pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
dahlia@ukm.edu.my
Biografi/ Biography :
Dr. Dahlia Fernandez is a lecturer at Universiti Kebangsaan Malaysia (UKM), Faculty of Economics and Management in Bangi, Selangor. She earned a doctorate in accounting from Universiti Kebangsaan Malaysia (UKM), a master`s degree in accounting from Universiti Islam Antarabangsa Malaysia (UIA), and a bachelor`s degree in accounting from Universiti Kebangsaan Malaysia (UKM).
Her previous work experiences include Internal Auditor at CIMB Bank Berhad, Account Specialist at Sime Darby Global Services Centre Sdn. Bhd., and lecturer at MAHSA University and Universiti Tun Hussein Onn Malaysia (UTHM).
Her specialisations include Accounting Information Systems (AIS), Robotic Process Automation (RPA), Digital Accounting, Enterprise Resource Planning (ERP), and Global Business Services (GBS).
She has numerous publications in WOS, Scopus-indexed journals, conference proceedings, and newspapers, and is actively involved in university, national, and international research grants.
zhou nan, dahlia fernandez, aini aman, aziatul waznah ghazali, fan yuqiong. (2026). hyperautomation in accounting: a bibliometric journey through artificial intelligence and robotic process automation integration. - journal of advanced research design. 42 - 64.
nurul atasha jamaludin, dahlia fernandez. (2025). navigating career selection: unveiling generation z's pathways. - international journal of academic research in business and social sciences. 1555 - 1566.
alfiandri, amizawati mohd amir, antonius siahaan, khairul naiziya kasim, dahlia fernandez mohd farid fernandez. (2025). the role of management control systems and automation implementation towards enhancing indonesian fintech company performance. - asian journal of accounting and governance. 1 - 13.
sun xiaolu, dahlia fernandez. (2025). consumer perception of virtual influencers: a study on trust, engagement, and purchase intention among gen z. - international journal of academic research in business & social sciences. 369 - 384.
han xinzhe, dahlia fernandez. (2025). the effectiveness of livestream influencer marketing on consumer purchase decisions: the mediating role of engagement among gen z in malaysia. - international journal of academic research in economics & management sciences. 32 - 49.
shuifang li, aini binti aman, dahlia fernandez , soliha sanusi, shasha dong, yuqiong fan, zhenwei liao. (2024). value identification and its creation mechanism of digital transformation at enterprises. - ieee access. 55976-55997.
dahlia fernandez, omkar dastane, hafizah omar zaki, aini aman. (2024). robotic process automation: bibliometric reflection and future opportunities. - european journal of innovation management. 692-712.
hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi. (2023). virtual reality in digital marketing: research agenda based on bibliometric reflection. - marketing intelligence and planning. 1-20.
zhou nan, dahlia fernandez, aini aman, aziatul waznah ghazali, fan yuqiong. (2026). hyperautomation in accounting: a bibliometric journey through artificial intelligence and robotic process automation integration. - journal of advanced research design. 42 - 64.
nurul atasha jamaludin, dahlia fernandez. (2025). navigating career selection: unveiling generation z's pathways. - international journal of academic research in business and social sciences. 1555 - 1566.
sun xiaolu, dahlia fernandez. (2025). consumer perception of virtual influencers: a study on trust, engagement, and purchase intention among gen z. - international journal of academic research in business & social sciences. 369 - 384.
han xinzhe, dahlia fernandez. (2025). the effectiveness of livestream influencer marketing on consumer purchase decisions: the mediating role of engagement among gen z in malaysia. - international journal of academic research in economics & management sciences. 32 - 49.
li jize, dahlia fernandez, nurul atasha jamaludin. (2025). chatgpt made me buy it: the role of ai recommendation tools in shaping generation z consumers’ trust and purchase intentions. - international journal of academic research in business and social sciences. 1742 - 1764.
nik haslina nik man, dahlia fernandez. (2023). potential factors on blockchain adoption in malaysian public sector auditing. - proceedings - international conference on developments in esystems engineering, dese. 188 - 193.
wong chin khang, dahlia fernandez, umi kartini rashid, abd rahman ahmad. (2024). oracle's business model: navigating challenges and seizing opportunities. - . 22 - 36.
kam siang see, dahlia fernandez, umi kartini rashid, abd razak ahmad. (2024). the apple way: understanding the business model behind global tech leader. - . 1 - 13.
hafizah omar zaki, dahlia fernandez. (2023). automation in digital marketing. - . 241-251.
dahlia fernandez. (2024). penerapan ai jadikan perakaunan lebih dinamik. - berita harian. 11.
dahlia fernandez; aini aman. (2022). pengaruh teknologi automasi proses robotik terhadap kemahiran pekerja di profesion perakaunan. - jurnal pengurusan. 1-13.
dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi. (2024). factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19. - . .
soliha binti sanusi;ruzita binti abdul rahim;dahlia fernandez bt mohd farid fernandez;aziatul waznah binti ghazali. (2024). online learning satisfaction: a comparative study between malaysia, indonesia and china students during covid 19 pandemic. - . .
dahlia fernandez. (2024). penerapan ai jadikan perakaunan lebih dinamik. - berita harian. 11.
hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin. (2023). pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?. - . .
hafizah omar zaki, syahida zainal abidin, dahlia fernandez. (2022). is virtual reality the central focus in digital marketing research? assessing bibliometric citation productivity using r. - 5th international conference on governance & strategic management (icgsm) 2022. 18.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| INVESTIGATING THE ROLE OF AI-POWERED EDUCATIONAL GAME IN SHAPING MALAYSIAN YOUTHS INTO FUTURE BUSINESS LEADERS | infusion information technology sdn bhd | 89.9% (2023-12-01 sehingga 2025-11-30) |
| PENGARUH AUTOMASI PROSES ROBOTIK (APR) TERHADAP UNIT PERAKAUNAN DAN KEWANGAN DI INDUSTRI SEKTOR AWAM | cognitive consulting sdn bhd | 98.8% (2022-10-01 sehingga 2025-09-30) |
| BLOCKCHAIN ADOPTION FOR AML COMPLIANCE: INSIGHTS FROM MALAYSIA’S FINANCIAL SECTOR | qne optimum sdn. bhd | 37.7% (2024-12-16 sehingga 2026-12-15) |