pensyarah universiti
pusat kajian penciptaan nilai & kesejahteraan insan (insan)
nurulatasha@ukm.edu.my
Biografi/ Biography :
Nurul Atasha Jamaludin (Ph.D.) ialah Pensyarah Kanan di Fakulti Ekonomi & Pengurusan, Universiti Kebangsaan Malaysia (UKM). Beliau mempunyai Ph.D. dalam Keusahawanan, dengan tumpuan kepada proses keusahawanan dan keusahawanan imigran, MBA dalam Pengurusan Sumber Manusia, dan ijazah dalam Pentadbiran Perniagaan (BBA) dalam Pemasaran dari UKM.
Beliau sebelum ini berkhidmat sebagai Penyelaras Kualiti dan Strategi di FEP pada tahun 2023. Pada masa ini, beliau adalah Ketua Program Sarjana Muda (Keusahawanan dan Inovasi). Beliau menerima Anugerah Pengajaran Cemerlang dan Anugerah Kesarjanaan Penyelidikan (Berkumpulan) di Majlis Anugerah Kualiti FEP 2024. Selain itu, beliau membimbing pasukan pelajar yang memenangi tempat pertama dalam Pertandingan Model Perniagaan (Inovasi Produk) di peringkat UKM pada tahun 2024.
Minat penyelidikan beliau ialah isu-isu keusahawanan khususnya proses keusahawanan, usahawan imigran, usahawan wanita, dan modal sosial khususnya dalam kajian kualitatif. Beliau mengalu-alukan kerjasama baharu dan boleh dihubungi di nurulatasha@ukm.edu.my.
Nurul Atasha Jamaludin (Ph.D.) is a Senior Lecturer at the Faculty of Economics & Management, Universiti Kebangsaan Malaysia (UKM). She has a Ph.D. in Entrepreneurship, with a focus on entrepreneurial process and immigrant entrepreneurship, an MBA in Human Resource Management , and a degree in Business Administration (BBA) specialize in Marketing from UKM.
She previously served as the Quality and Strategy Coordinator at FEP in 2023. Currently, she is the Head of the Undergraduate Program (Entrepreneurship and Innovation). She received the Anugerah Pengajaran Cemerlang (Excellent Teaching Award) and Anugerah Kesarjanaan Penyelidikan (Berkumpulan) (Research Award (Group) at the Majlis Anugerah Kualiti FEP 2024. Additionally, she mentored a student team that won first place in the Business Model Competition (Product Innovation) at the UKM level in 2024.
Her research interests include entrepreneurship issues particularly on the proses of entrepreneurship, immigrant entrepreneurs, women entrepreneurs, and social capital particularly in qualitative study. She welcomes new collaborations and can be contacted at nurulatasha@ukm.edu.my.
dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi. (2024). factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19. - . .
hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin. (2024). the impact of coloured social media advertising on gen alpha’s intention to purchase. - . .
bing wang, lokhman hakim osman, mohd rizal palil, nurul atasha binti jamaludin. (2024). quantifying the impact of social and political instability on supply chain operations: a risk assessment framework. - operational research in engineering sciences: theory and applications. 109-130.
bing wang, lokhman hakim osman, mohd rizal palil, nurul atasha binti jamaludin. (2024). bridging risks and opportunities: operational strategies for sustainable growth via esg management. - operational research in engineering sciences: theory and applications. 222-240.
azwanis azemi, sheikh muhammad faris jamil azhar, nurul atasha jamaludin. (2024). academic dishonesty in higher education: a bibliometric analysis. - international journal of religion. 1049-1103.
azwanis azemi, sheikh muhammad faris jamil azhar, nurul atasha jamaludin. (2024). academic dishonesty in higher education: a bibliometric analysis. - international journal of religion. 1049-1103.
bing wang, lokhman hakim osman, mohd rizal palil, nurul atasha binti jamaludin. (2024). bridging risks and opportunities: operational strategies for sustainable growth via esg management. - operational research in engineering sciences: theory and applications. 222-240.
bing wang, lokhman hakim osman, mohd rizal palil, nurul atasha binti jamaludin. (2024). quantifying the impact of social and political instability on supply chain operations: a risk assessment framework. - operational research in engineering sciences: theory and applications. 109-130.
suhaida herni suffarruddin, mastura jaafar, nur aqilah hazirah mohd anim, nurul atasha jamaludin. (2023). impak inovasi pemasaran dalam pengkomersialan pelancongan luar bandar: kajian kes program inap desa di semenanjung malaysia. - jurnal pengurusan. 1-15.
nurul atasha jamaludin, zizah che senik, mohamad rohieszan ramdan, nur aqilah hazirah mohd anim, siti asma' mohd rosdi, raudha md ramli. (2023). knowledge distribution in immigrant entrepreneurship: a qualitative study of immigrant entrepreneurs in malaysia. - journal of distribution science. 1-10.
hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali. (2023). digital natives as a disruptive force in asian businesses and societies. - . 10.
hafizah omar zaki, nurul atasha jamaludin, aziatul waznah ghazali. (2023). digital natives as a disruptive force in asian businesses and societies. - . 10.
hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin. (2024). the impact of coloured social media advertising on gen alpha’s intention to purchase. - . .
dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi. (2024). factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19. - . .
hafizah binti omar zaki;kamarul baraini binti keliwon;siti ngayesah binti ab. hamid;syaima`binti adznan;suzana binti muhamad said;dahlia fernandez bt mohd farid fernandez;nurul atasha binti jamaludin. (2023). pembelian kompulsif atas talian dikalangan pelajar universiti semasa pandemik covid-19: kebaikan atau kecelaruan?. - . .
zizah che senik, nur-e-alam siddique, nurul atasha jamaludin. (2023). a systematic literature review on immigrant entrepreneurs and entrepreneurial opportunities. - the 11th international conference on business, management and governance (icbmg2023). the 3rd international conference on accounting, auditing and finance (icaaf 2023). 33.
nurul atasha jamaludin. (2023). keusahawanan sosial berasaskan sukan menyumbang kepada kesejahteraan masyarakat. - majalah insan @ fakulti ekonomi dan pengurusan. 12-14.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| KEUSAHAWANAN DAYA ASNAF UKM-MIB | maybank islamic berhad | 20.8% (2024-10-01 sehingga 2025-10-30) |
| INVESTIGATING THE ROLE OF AI-POWERED EDUCATIONAL GAME IN SHAPING MALAYSIAN YOUTHS INTO FUTURE BUSINESS LEADERS | infusion information technology sdn bhd | 53% (2023-12-01 sehingga 2025-11-30) |
| EXPLORING THE INSTITUTIONALIZATION OF HALAL INDUSTRY ECOSYSTEMS IN ASIA: IMPLICATIONS FOR THE EMPOWERMENT OF THE MUSLIM COMMUNITY | mr moringa sdn. bhd. | 53% (2023-12-01 sehingga 2025-11-30) |
| PENGARUH AUTOMASI PROSES ROBOTIK (APR) TERHADAP UNIT PERAKAUNAN DAN KEWANGAN DI INDUSTRI SEKTOR AWAM | cognitive consulting sdn bhd | 89.1% (2022-10-01 sehingga 2025-03-31) |