pensyarah universiti
pusat pengajian pengurusan perniagaan dan keusahawanan
hsharizal@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
PENSYARAH UNIVERSITI
di wu, sharizal hashim, syed shah alam, shijie chen. (2026). decoding developments and novel research pathways in e-commerce and livestreaming commerce through the lens of the technology acceptance theory: a bibliometric analysis. - journal of business analytics . 43 - 64.
urooj ahmed, rukhsar ahmed, sharizal hashim, mahani binti mohammad abdu shakur, areej ahmed. (2026). assessing the impact of digital enablement on internal brand management in higher education institutions. - discover education . 1 - 16.
sharizal hashim. (2026). konflik asia barat goncang ekonomi: ujian sebenar ketahanan dan kesatuan asean. - dagangnews.com. .
asif iqbal, mahani binti mohammad abdu shakur, subhan shahid, sharizal hashim. (2026). entrepreneurial learning from failure and reentry intention: the role of emotion regulation. - journal of research in marketing and entrepreneurship. 40 - 62.
jing xi, sharizal hashim. (2026). the application of brand resonance in brand building: a systematic literature review. - international review of management and marketing. 33 - 43.
sharizal hashim, qin lingda tan, zhangwei zheng. (2026). from awareness to engagement: a systematic review of sustainability campaigns and consumer response. - sage open. 1 - 17.
nadzirah rosli, akmal dahlia binti mohamad, elaina rose johar, sharizal hashim, xin-jean lim. (2025). beyond borders: the transcendent effect of korean celebrity credibility on brand perceptions among malaysian youth - a necessary condition analysis. - heliyon. 1 - 15.
le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar. (2025). the role of personalization and emotional attachment in privacy calculus: an empirical study of intelligent voice assistant. - asia pacific journal of marketing and logistics. 3113 - 3129.
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). mapping the knowledge-consumer behavior nexus: a bibliometric analysis and systematic review. - humanities and social sciences communications. 1 - 16.
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). environmental social governance (esg) and consumer behavior: a systematic review and research agenda. - international journal of consumer studies. 1 - 15.
asif iqbal, mahani binti mohammad abdu shakur, subhan shahid, sharizal hashim. (2026). entrepreneurial learning from failure and reentry intention: the role of emotion regulation. - journal of research in marketing and entrepreneurship. 40 - 62.
di wu, sharizal hashim, syed shah alam, shijie chen. (2026). decoding developments and novel research pathways in e-commerce and livestreaming commerce through the lens of the technology acceptance theory: a bibliometric analysis. - journal of business analytics . 43 - 64.
jing xi, sharizal hashim. (2026). the application of brand resonance in brand building: a systematic literature review. - international review of management and marketing. 33 - 43.
urooj ahmed, rukhsar ahmed, sharizal hashim, mahani binti mohammad abdu shakur, areej ahmed. (2026). assessing the impact of digital enablement on internal brand management in higher education institutions. - discover education . 1 - 16.
sharizal hashim, qin lingda tan, zhangwei zheng. (2026). from awareness to engagement: a systematic review of sustainability campaigns and consumer response. - sage open. 1 - 17.
nadzirah rosli, noor azizah zamir, nor fazilah abdul hamid, sharizal hashim. (2025). daya tahan pmks: pendekatan baharu dalam strategi pemasaran. - . 63 - 81.
sharizal hashim. (2026). konflik asia barat goncang ekonomi: ujian sebenar ketahanan dan kesatuan asean. - dagangnews.com. .
sharizal bin hashim. (2026). soal wang - penjualan semula tiket dengan harga melambung. - malaysia hari ini. .
haryanti mohd affandi, sharizal hashim, mohd ekhwan haji toriman. (2025). kompendium rekomendasi polisi kesejahteraan psikologi perkhidmatan awam kesejahteraan psikologi dan emosi: strategi memperkukuh kesejahteraan kepimpinan institusi tvet. - . .
sharizal hashim. (2025). tarif as dan sidang kemuncak asean 2025:cabaran dan peluang pmks malaysia. - dagangnews.com. .
sharizal hashim. (2025). kediaman baru bermula rm300,000. - berita harian (ahad). .
sharizal hashim. (2026). konflik asia barat goncang ekonomi: ujian sebenar ketahanan dan kesatuan asean. - dagangnews.com. .
hafizah binti omar zaki ,fathiyah binti mohd kamaruzaman ,dahlia fernandez bt mohd farid fernandez ,nurul atasha binti jamaludin ,soliha binti sanusi ,aziatul waznah binti ghazali ,sharizal bin hashim . (2026). investigating the role of ai-powered educational game in shaping malaysian youths into future business leaders. - . .
sharizal bin hashim. (2026). soal wang - penjualan semula tiket dengan harga melambung. - malaysia hari ini. .
encik jamil bin bakri prof. madya. ts. dr. haryanti mohd affandi dr. anies faziehan zakaria dr. sharizal hashim ts. dr. mohd firdaus mustaffa kamal dr. ummu sakinah binti mohamad subri dr. mohd fahmi ghazali puan nurul eizzaty binti sohimi encik jazeel johari puan umi hasheida binti hussain puan felicia aruldass cik nurul athirah binti misron encik syahrun naim rafie dr. shahrul azman bin abd. razak encik shamsuddin bin abdullah encik muhammad nizam bin ahmad encik megat yusman bin megat jamaludin puan faezah binti mohd afandi . (2025). pelan tindakan perlaksanaan model sinergi awam swasta bagi institusi tvet malaysia. - . .
haryanti mohd affandi anies faziehan zakaria sharizal hashim fahmi ghazali mohd firdaus mustaffa kamal ummusakinah ahmad sobri. (2025). sinergi tvet awam swasta (stas) dalam kelestarian pendanaan institusi tvet di malaysia. - . .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| THE NEXUS OF BRAND EQUITY-RELATED AND BRAND IDENTITY-RELATED FACTORS IN COUNTRY-BRAND RELATIONSHIP FRAMEWORK: A COMPARATIVE STUDY OF MALAYSIA AND JORDAN | the university of jordan | 60.8% (2025-04-01 sehingga 2027-03-31) |
| THE NEXUS OF BRAND EQUITY-RELATED AND BRAND IDENTITY-RELATED FACTORS IN COUNTRY-BRAND RELATIONSHIP FRAMEWORK: A COMPARATIVE STUDY OF MALAYSIA AND JORDAN | the university of jordan | 60.8% (2025-04-01 sehingga 2027-03-31) |
| KEUSAHAWANAN DAYA ASNAF UKM-MIB | maybank islamic berhad | 98.1% (2024-10-01 sehingga 2026-06-30) |
| MARKETING QUEST: LEVERAGING AN INTERACTIVE GAMEBOARD FOR EXPERIENTIAL LEARNING IN UNDERGRADUATE MARKETING FUNDAMENTALS | infusion information technology sdn bhd | 73.1% (2025-01-01 sehingga 2026-12-31) |
| KAJIAN KEBERKESANAN PINTAR TVET: ADAPTASI PENDEKATAN INOVATIF FINLAND DALAM REFORMASI PENGAJARAN TVET MALAYSIA | pusat latihan pengajar & kemahiran lanjutan (ciast) | 98% (2025-08-25 sehingga 2026-06-24) |
| PELANCONGAN LESTARI MERSING: PEMERKASAAN BELIA MELALUI INOVASI KOMUNITI | mersing tourism association (mta) | 98%(2025-09-01 sehingga 2026-06-30) |
| AN INTEGRATED FRAMEWORK OF DYNAMIC CAPABILITIES AND DIGITAL BUSINESS STRATEGIES AMONG SMES IN MALAYSIA AND INDONESIA | universitas negeri padang | 98%(2024-12-01 sehingga 2026-11-30) |
| AN INTEGRATED FRAMEWORK OF DYNAMIC CAPABILITIES AND DIGITAL BUSINESS STRATEGIES AMONG SMES IN MALAYSIA AND INDONESIA | universitas negeri malang | 98%(2024-12-01 sehingga 2026-11-30) |
MARKETING, FINANCE & ACCOUNTING :BUSINESS
penjenamaan / branding
Pengalaman / Experience : 14 tahun/years(s)
MANAGEMENT [ORGANISATIONAL BEHAVIOUR, ENTREPRENEURSHIP] :SOCIAL SCIENCES
keusahawanan / entrepreneurship
Pengalaman / Experience : 18 tahun/years(s)
MANAGEMENT(ORGANISATIONAL BEHAVIOUR) :SOCIAL SCIENCES
Pemasaran strategik / strategic marketing
Pengalaman / Experience : 10 tahun/years(s)
MANAGEMENT(ORGANISATIONAL BEHAVIOUR) :SOCIAL SCIENCES
perancangan strategik / strategic planning
Pengalaman / Experience : 8 tahun/years(s)