pensyarah universiti
ukm-graduate school of business (ukm-gsb)
ummu@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Transformasi Sosial dan Ekonomi,
Biografi/ Biography :
Ummu Ajirah Abdul Rauf is a senior lecturer at the UKM-Graduate School of Business. She holds a Ph.D. in Management majoring in Risk Management from Universiti Teknikal Malaysia Melaka (UTeM). She has more than 6 years of teaching experience in higher education institutions, which allows her to be actively involved in academic management as well as research and publication. She has published in numerous journals, such as Journal of Advanced Research in Applied Sciences, Academy of Entrepreneurship Journal, International Journal of Advanced Science and Technology, and others. Her research areas focus on management fields such as risk management, knowledge management, and technology management.
ummu ajirah abdul rauf. (2025). memperkasa rakyat menyokong ekonomi. - bicara 'alfa' belanjawan 2026. .
ummu ajirah abdul rauf, mario p. brito. (2025). risk communication and financial performance in higher education: the mediating role of enterprise risk management. - the international conference on business and administrative sciences research (icbas). .
azman ismail, ummu ajirah abdul rauf, nurshahira ibrahim. (2025). relationship between interactional quality, patients’ perceived value and patient satisfaction in military hospital. - journal of quality measurement and analysis. 79 - 97.
meng na, mazzlida mat deli, ummu ajirah abdul rauf. (2025). educational technology and ai: bridging cognitive load and learner engagement for effective learning. - sage open. 1 - 28.
ummu ajirah abdul rauf. (2025). demi: projek amal satukan komuniti dan bawa harapan baharu untuk pesakit dialisis. - sinarplus. .
meng na, mazzlida mat deli, ummu ajirah abdul rauf. (2025). educational technology and ai: bridging cognitive load and learner engagement for effective learning. - sage open. 1 - 28.
meng na , mazzlida mat deli, ummu ajirah abdul rauf. (2025). self-efficacy and push-pull factors in international student mobility: a study of chinese students’ decision to study in malaysia. - sage open. 1 - 22.
azman ismail, ummu ajirah abdul rauf, nurshahira ibrahim. (2025). relationship between interactional quality, patients’ perceived value and patient satisfaction in military hospital. - journal of quality measurement and analysis. 79 - 97.
meng na , mazzlida mat deli, ummu ajirah abdul rauf. (2025). self-efficacy and push-pull factors in international student mobility: a study of chinese students’ decision to study in malaysia. - sage open. 1 - 22.
meng na, mazzlida mat deli, ummu ajirah abdul rauf. (2025). educational technology and ai: bridging cognitive load and learner engagement for effective learning. - sage open. 1 - 28.
mukhtar, d., rauf, u.a.a., ali, m.h., suleiman, n. (2024). the comprehensive analysis of pro-environmental food purchasing behaviour among consumers observing halal diet. - food research. 96 - 104.
mara ridhuan che abdul rahman, ummu ajirah abdul rauf, suguna sinniah. (2024). oil palm smallholders entrepreneurs and financial literacy: technology adoption. - journal of applied engineering and technological science. 656 - 667.
ummu ajirah abdul rauf, ainul huda jamil, maryam jamilah ashaari. (2024). sustainable development goals in risk management. - . 60-71.
maryam jamilah asha’ari, salina daud, ummu ajirah abdul rauf, mazzlida mat deli, siti intan nurdiana wong abdullah, ainul huda jamil. (2024). the efforts of malaysian schools towards education for sustainable development. - . 88 - 100.
yusrizal sufardi mohd yunan, mohd helmi ali, ummu ajirah abdul rauf. (2024). halal logistics and halal integrity protection. - . 155 - 174.
ummu ajirah abdul rauf. (2025). memperkasa rakyat menyokong ekonomi. - bicara 'alfa' belanjawan 2026. .
ummu ajirah abdul rauf. (2025). demi: projek amal satukan komuniti dan bawa harapan baharu untuk pesakit dialisis. - sinarplus. .
ummu ajirah abdul rauf. (2023). pasca belanjawan 2024 intensif baharu. - nasional fm. .
ummu ajirah abdul rauf, maura la torre, michele samuele borgia, adalberto rangone. (2025). from risk to revenue: a technology-driven enterprise risk management (erm) model for financial sustainability in higher education. - the 11th international conference on business, economy, management and social studies towards sustainable economy (11th bemss). .
ummu ajirah abdul rauf. (2025). memperkasa rakyat menyokong ekonomi. - bicara 'alfa' belanjawan 2026. .
ummu ajirah abdul rauf, mario p. brito. (2025). risk communication and financial performance in higher education: the mediating role of enterprise risk management. - the international conference on business and administrative sciences research (icbas). .
ummu ajirah abdul rauf. (2025). demi: projek amal satukan komuniti dan bawa harapan baharu untuk pesakit dialisis. - sinarplus. .
ummu ajirah abdul rauf. (2025). brain vs. bot: is genai a game-changer or a risk in higher education?. - the star. .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| EMPOWERING DISABLED STUDENTS THROUGH CHATGPT TOWARDS ACHIEVING LOW-RISK WORK PROGRAMS | universitas negeri surabaya | 96.3% (2024-03-22 sehingga 2025-12-31) |
| SMART GREEN SAFETY AND HEALTH PRACTICE: REDUCING FATALITIES IN E&E HGHV INDUSTRY | advanced materials (imram) | 55% (2024-11-01 sehingga 2026-10-31) |
| DEVELOPING A RISK-BASED MODEL TO ENHANCE ENGLISH PROFICIENCY AMONG UNIVERSITY STUDENTS IN MALAYSIA AND JORDAN | applied science private university | 34.3% (2025-04-01 sehingga 2027-03-31) |
PENGURUSAN :MANAGEMENT
Risk Management & Technology Management
Pengalaman / Experience : 4 tahun/years(s)