pensyarah universiti
pusat kajian perniagaan global & ekonomi digital (globde)
hafizah.omar@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Teknologi Digital dan Terkehadapan,
Teknologi Digital dan Terkehadapan,
Biografi/ Biography :
Dr. Hafizah is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM), where she also serves as the Assistant Dean for Teaching and Learning, and a Student Advisor for the Management Club. She is also the External Advisory Board Member for the Sunway University MBA programme. She has contributed to international academia as an Adjunct and Visiting Professor at Universitas Pendidikan Indonesia (UPI), and brings valuable industry experience from her tenure as Executive Manager at Telekom Malaysia Berhad, where she specialized in Sales and Media Data Analytics.
She holds a Ph.D. in Marketing, with a focus on digital advertising and branding, from the University of Malaya (UM), an MBA in Human Resource Management from UKM, and a degree in Multimedia Management from Multimedia University (MMU). Her research interests lie in advertising, branding, digital marketing, and digital business, with expertise in Quantitative Experimental Research and Survey Research Methods.
Throughout her career, she has been recognized for her contributions to academia and industry, receiving honors such as the Harvard Business School Scholarship Award (2012), the Apple Teacher Award (2021), the Excellent Service Award (2022), Best Teaching and Learning Award (2023), Research Innovation Award (2023), MyRA Research Innovation Award (2024), PAMS Case Study Award (2024), and Top Cited Research Paper Award by Emerald Publishing (2024).
nuohan li , hafizah omar zaki, che aniza binti che wel, nadzirah binti rosli. (2025). research on green purchase intention and behavior: a bibliometric analysis (2015-2025). - management (montevideo). 1 - 15.
syaima adznan, soliha sanusi, hafizah omar zakia, mohamed mahees raheem, edib smolob. (2025). islamic banking and the fourth industrial revolution: the current application, adoption, and future challenges of artificial intelligence. - . 207 - 219.
hafizah omar zaki. (2025). soal wang: waranti produk & perlindungan pengguna. - malaysia hari ini (mhi). .
hafizah omar zaki. (2025). dunia perniagaan juga berdepan masalah etika kecerdasan buatan. - rencana - utusan malaysia. .
zhangwei zheng, hafizuddin-syah b. a. m., hafizah omar zaki, qin lingda tan. (2025). mapping the influence of enterprise risk management: a systematic review and bibliometric analysis. - journal of operational risk . 1 - 33.
zhangwei zheng, hafizuddin-syah b. a. m., hafizah omar zaki, qin lingda tan. (2025). aging and its societal impact: a bibliometric analysis. - sage open. 1 - 16.
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). environmental social governance (esg) and consumer behavior: a systematic review and research agenda. - international journal of consumer studies. 1 - 15.
zhangwei zheng, mohd hafizuddin syah bangaan abdullah, hafizah omar zaki, qin lingda tan. (2025). advancing marketing science through vroom's expectancy theory: a review and research agenda. - international journal of consumer studies. 1 - 25.
zhangwei zheng, hafizuddin-syah b.a.m, hafizah omar zaki, qin lingda tan. (2025). health insurance purchase intentions in the past decade: a systematic review and future research directions. - bmc health services research. 1 - 17.
ziliang zhao , nor asiah omar, hafizah omar zaki. (2025). appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions. - journal of retailing and consumer services. 1 - 10.
zhangwei zheng, hafizuddin-syah b. a. m., hafizah omar zaki, qin lingda tan. (2025). mapping the influence of enterprise risk management: a systematic review and bibliometric analysis. - journal of operational risk . 1 - 33.
hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi. (2023). virtual reality in digital marketing: research agenda based on bibliometric reflection. - marketing intelligence and planning. 1-20.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2020). humour advertising: a review and a bibliometrics citation analysis. - geografia-malaysian journal of society and space. 164-178.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2019). does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?. - international journal of management studies. 1-20.
nuohan li , hafizah omar zaki, che aniza binti che wel, nadzirah binti rosli. (2025). research on green purchase intention and behavior: a bibliometric analysis (2015-2025). - management (montevideo). 1 - 15.
zhangwei zheng, hafizuddin-syah b.a.m, hafizah omar zaki, qin lingda tan. (2025). health insurance purchase intentions in the past decade: a systematic review and future research directions. - bmc health services research. 1 - 17.
zhangwei zheng, mohd hafzuddin syah bangaan abdullah, hafizah omar zaki, qin lingda tan. (2025). mapping the research trends on health insurance purchase: a bibliometric analysis and systematic review. - discover public health. 1 - 16.
le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar. (2025). hi siri: does autonomy affect consumers’ attachment to voice assistant? . - asia pacific journal of information systems. 268 - 288.
ziliang zhao , nor asiah omar, hafizah omar zaki. (2025). appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions. - journal of retailing and consumer services. 1 - 10.
hafizah omar zaki, nurul atasha jamaludin, yeap peik foong. (2025). crafting a sustainable green image: marketing strategies for emerging palm oil brands. - . 193 - 205.
nurul atasha jamaludin, hafizah omar zaki, yeap peik foong. (2025). from the ground up sustainable palm oil and entrepreneurial opportunities. - . 206 - 218.
syaima adznan, soliha sanusi, hafizah omar zakia, mohamed mahees raheem, edib smolob. (2025). islamic banking and the fourth industrial revolution: the current application, adoption, and future challenges of artificial intelligence. - . 207 - 219.
nurul atasha jamaludin, hafizah omar zaki. (2024). teknologi internet of things: masa hadapan pengurusan rantaian bekalan pertanian. - . 34 - 44.
aziatul waznah ghazali, nur aima shafie, yusarina mat isa, zulaikha amirah johari, hafizah omar zaki, zuraidah mohd sanusi. (2024). blockchain technology in the digital auditing paradigm. - ai and human resource. 202 - 230.
hafizah omar zaki. (2025). dunia perniagaan juga berdepan masalah etika kecerdasan buatan. - rencana - utusan malaysia. .
hafizah omar zaki. (2025). soal wang: waranti produk & perlindungan pengguna. - malaysia hari ini (mhi). .
nurul atasha jamaludin, hafizah omar zaki. (2024). teknologi internet of things: masa hadapan pengurusan rantaian bekalan pertanian. - . 34 - 44.
hafizah omar zaki; siti fatimah abdul rashid; syaima' adznan. (2023). media sosial dan iklan tajaan: analisis bibliometrik dan rangkaian. - jurnal pengurusan. 1-17.
desi rawanti harmaini, hafizah omar zaki. (2022). tingkah laku pembelian atas talian dalam kalangan pelajar ipta semasa covid-19. - kolokium penyelidikan prasiswazah ekonomi dan pengurusan ke-1 2021/2022 (koppep@ukm 2022). 48-55.
hafizah omar zaki. (2025). dunia perniagaan juga berdepan masalah etika kecerdasan buatan. - rencana - utusan malaysia. .
hafizah omar zaki. (2025). soal wang: waranti produk & perlindungan pengguna. - malaysia hari ini (mhi). .
hafizah binti omar zaki;nor asiah binti omar;syaima`binti adznan;nurul atasha binti jamaludin. (2024). the impact of coloured social media advertising on gen alpha’s intention to purchase. - . .
dahlia fernandez bt mohd farid fernandez;hafizah binti omar zaki;nurul atasha binti jamaludin;soliha binti sanusi. (2024). factors influencing students` behavioral intentions towards the use of e-learning in malaysia during covid-19. - . .
hamizah abd hamid, hafizah omar zaki, syahrul nizam junaini, teng huei chun . (2024). agroentrepreneurship in a divided context: case studies in sarawak, malaysia. - the academy of international business 2024 asia pacific regional conference. .
BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] :SOCIAL SCIENCES
Digital Marketing, Advertising Communications, Experimental Marketing, Consumer Psychology, Branding
Pengalaman / Experience : 10 tahun/years(s)
ARTIFICIAL INTELLIGENCE :ARTIFICIAL INTELLIGENCE
Artificial intelligence in marketing and business related fields
Pengalaman / Experience : 5 tahun/years(s)
COMMUNICATION :SOCIAL SCIENCES
Advertising, Public relations, and Content Marketing
Pengalaman / Experience : 8 tahun/years(s)