pensyarah universiti
pusat pengajian pengurusan perniagaan dan keusahawanan
hafizah.omar@ukm.edu.my
Kluster Kepakaran/ Cluster of Expertise :
Teknologi Digital dan Terkehadapan,
Teknologi Digital dan Terkehadapan,
Biografi/ Biography :
Dr. Hafizah is a Senior Lecturer in Marketing at the Faculty of Economics and Management (FEP), Universiti Kebangsaan Malaysia (UKM), where she also serves as the Assistant Dean for Teaching and Learning, and a Student Advisor for the Management Club. She is also the External Advisory Board Member for the Sunway University MBA programme. She has contributed to international academia as an Adjunct and Visiting Professor in Digital Marketing at Universitas Pendidikan Indonesia (UPI), and brings valuable industry experience from her tenure as Executive Manager at Telekom Malaysia Berhad, where she specialized in Sales and Tech Media Data Analytics.
She holds a Ph.D. in Marketing, with a focus on digital advertising and branding, from the University of Malaya (UM), an MBA in Human Resource Management from UKM, and a degree in Multimedia Technology Management from Multimedia University (MMU). Her research interests lie in Digital Marketing, E-Commerce, Artificial Intelligence, Blockchain Technology, and Digital Business, with expertise in Quantitative Experimental Research and Survey Research Methods.
She has been recognized for her contributions to academia and industry, receiving honors such as the Harvard Business School Scholarship Award (2012), the Apple Teacher Award (2021), the Excellent Service Award (2022), Best Teaching and Learning Award (2023), Research Innovation Award (2023), MyRA Research Innovation Award (2024), PAMS Case Study Award (2024), and Top Cited Research Paper Award by Emerald Publishing (2024).
mohd hafizuddin syah bangaan abdullah, zhangwei zheng, hafizah omar zaki, qin lingda tan . (2026). the impact of societal ageing on individual consumers’ insurance purchase intentions: a review and research agenda. - behavioral sciences. 1 - 25.
zhangwei zheng, b. a. m. hafizuddin-syah, hafizah omar zaki, qin lingda tan. (2026). from aging risks to insurance purchase intentions: a cross-cultural integration of social influence and planned behavior theories. - journal of consumer behaviour. 303 - 324.
hafizah omar zaki. (2025). dunia perniagaan juga berdepan masalah etika kecerdasan buatan. - rencana - utusan malaysia. .
zhangwei zheng, hafizuddin-syah b.a.m, hafizah omar zaki, qin lingda tan. (2025). health insurance purchase intentions in the past decade: a systematic review and future research directions. - bmc health services research. 1 - 17.
ziliang zhao , nor asiah omar, hafizah omar zaki. (2025). appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions. - journal of retailing and consumer services. 1 - 10.
zhangwei zheng, b. a. m. hafizuddin-syah, hafizah omar zaki, qin lingda tan. (2026). from aging risks to insurance purchase intentions: a cross-cultural integration of social influence and planned behavior theories. - journal of consumer behaviour. 303 - 324.
mohd hafizuddin syah bangaan abdullah, zhangwei zheng, hafizah omar zaki, qin lingda tan . (2026). the impact of societal ageing on individual consumers’ insurance purchase intentions: a review and research agenda. - behavioral sciences. 1 - 25.
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). mapping the knowledge-consumer behavior nexus: a bibliometric analysis and systematic review. - humanities and social sciences communications. 1 - 16.
le zhang, hafizah omar zaki, sharizal hashim, nor asiah omar. (2025). the role of personalization and emotional attachment in privacy calculus: an empirical study of intelligent voice assistant. - asia pacific journal of marketing and logistics. 3113 - 3129.
ziliang zhao , nor asiah omar, hafizah omar zaki. (2025). appraisal factors of sustainable purchase intentions in online shopping platform context: pls-sem with theory extensions. - journal of retailing and consumer services. 1 - 10.
zhangwei zheng, hafizuddin-syah b. a. m., hafizah omar zaki, qin lingda tan. (2025). mapping the influence of enterprise risk management: a systematic review and bibliometric analysis. - journal of operational risk . 1 - 33.
hafizah omar zaki, dahlia fernandez, omkar dastane, aini aman, soliha sanusi. (2023). virtual reality in digital marketing: research agenda based on bibliometric reflection. - marketing intelligence and planning. 1-20.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2020). humour advertising: a review and a bibliometrics citation analysis. - geografia-malaysian journal of society and space. 164-178.
hafizah omar zaki, yusniza kamarulzaman, mozard mohtar. (2019). does the need for cognition, need for affect and perceived humour influence consumers attitude towards the advertised brand?. - international journal of management studies. 1-20.
mohd hafizuddin syah bangaan abdullah, zhangwei zheng, hafizah omar zaki, qin lingda tan . (2026). the impact of societal ageing on individual consumers’ insurance purchase intentions: a review and research agenda. - behavioral sciences. 1 - 25.
zhangwei zheng, b. a. m. hafizuddin-syah, hafizah omar zaki, qin lingda tan. (2026). from aging risks to insurance purchase intentions: a cross-cultural integration of social influence and planned behavior theories. - journal of consumer behaviour. 303 - 324.
zhangwei zheng, hafizuddin-syah b. a. m., hafizah omar zaki, qin lingda tan. (2025). mapping the influence of enterprise risk management: a systematic review and bibliometric analysis. - journal of operational risk . 1 - 33.
zhangwei zheng, hafizuddin-syah b. a. m., hafizah omar zaki, qin lingda tan. (2025). aging and its societal impact: a bibliometric analysis. - sage open. 1 - 16.
qin lingda tan, sharizal hashim, nor liza abdullah, hafizah omar zaki, zhangwei zheng. (2025). environmental social governance (esg) and consumer behavior: a systematic review and research agenda. - international journal of consumer studies. 1 - 15.
hamizah abd hamid, hafizah omar zaki. (2025). agroentrepreneurship in a divided context: case studies in sarawak, malaysia. - academy of management meeting 2025 proceedings, copenhagen, denmark. 1 - 1.
nurul atasha jamaludin, hafizah omar zaki, yeap peik foong. (2025). from the ground up sustainable palm oil and entrepreneurial opportunities. - . 206 - 218.
hafizah omar zaki, nurul atasha jamaludin, yeap peik foong. (2025). crafting a sustainable green image: marketing strategies for emerging palm oil brands. - . 193 - 205.
syaima adznan, soliha sanusi, hafizah omar zakia, mohamed mahees raheem, edib smolob. (2025). islamic banking and the fourth industrial revolution: the current application, adoption, and future challenges of artificial intelligence. - . 207 - 219.
nurul atasha jamaludin, hafizah omar zaki. (2024). teknologi internet of things: masa hadapan pengurusan rantaian bekalan pertanian. - . 34 - 44.
aziatul waznah ghazali, nur aima shafie, yusarina mat isa, zulaikha amirah johari, hafizah omar zaki, zuraidah mohd sanusi. (2024). blockchain technology in the digital auditing paradigm. - ai and human resource. 202 - 230.
hafizah omar zaki. (2025). soal wang: waranti produk & perlindungan pengguna. - malaysia hari ini (mhi). .
hafizah omar zaki. (2025). dunia perniagaan juga berdepan masalah etika kecerdasan buatan. - rencana - utusan malaysia. .
nurul atasha jamaludin, hafizah omar zaki. (2024). teknologi internet of things: masa hadapan pengurusan rantaian bekalan pertanian. - . 34 - 44.
hafizah omar zaki; siti fatimah abdul rashid; syaima' adznan. (2023). media sosial dan iklan tajaan: analisis bibliometrik dan rangkaian. - jurnal pengurusan. 1-17.
hafizah omar zaki, nadzirah rosli. (2022). majalah insan: masa depan kerja pasca pandemik. - fakulti ekonomi dan pengurusan. 1-5.
dahlila putri dahnil, zaihosnita hood, siti zahidah abdullah, hafizah omar zaki, nurhasyimah abd aziz. mohd nur adzam rasdi. (2025). dp braile: self-guided braille mastery through innovation. - . .
aishah nadirah mohamed alauddin, che aniza che wel, siti ngayesah ab. hamid. hafizah omar zaki. (2025). fan engagement dimensions and their impact on stadium attendance: conceptual framework. - agba's 2025 books of abstracts. 94 - 95.
dahlila putri dahnil. (2025). dp braille: a mobile application for the blind. - asean braille conference and technology exhibition . .
hafizah omar zaki. (2025). soal wang: waranti produk & perlindungan pengguna. - malaysia hari ini (mhi). .
hafizah omar zaki. (2025). dunia perniagaan juga berdepan masalah etika kecerdasan buatan. - rencana - utusan malaysia. .
BUSINESS[INCL. ACCOUNTING,FINANCE & MARKETING] :SOCIAL SCIENCES
Digital Marketing, Artificial Intelligence, Blockchain Technology, E-Commerce, Digital Business, Advertising Communications, Experimental Marketing, Consumer Psychology, Branding
Pengalaman / Experience : 10 tahun/years(s)
ARTIFICIAL INTELLIGENCE :ARTIFICIAL INTELLIGENCE
Artificial intelligence in marketing and business related fields, IR6.0 (Ai & Human interaction)
Pengalaman / Experience : 5 tahun/years(s)
COMMUNICATION :SOCIAL SCIENCES
Digital Advertising, Public relations, and Content Marketing
Pengalaman / Experience : 8 tahun/years(s)