pensyarah universiti
pusat kajian penciptaan nilai & kesejahteraan insan (insan)
Biografi/ Biography :
Che Aniza Che Wel is an Associate Professor in Pusat Kajian Penciptaan Nilai & Kesejanteraan Insan (INSAN), Fakulti Ekonomi dan Pengurusan. She hold a PhD in Marketing from Universiti Putra Malaysia, (2010). Her expertise are in Customer Relationship Marketing and Retailing Management. She join UKM in January 2001 after competing her Master of Science (Marketing) from Universiti Putra Malaysia. Her first degree is in Bachelor of Business Administration (Hons)(Marketing) from Universiti Teknologi Mara (UiTM), prior to that she completed her Diploma in Business in the same institution. Because of her academic excellence she received a Telekom Malaysia scholarship for her Diploma and First Degree study. Whereas her Master degree was sponsored by Malaysian Graduate School of Management (MGSM, UPM). Her PhD are under SLAB and UKM scholarship.
kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid. (2025). trash talk: how malaysian zero waste influencers shape sustainable habits. - paperasia. 9 - 21.
kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid. (2025). the test of time: a longitudinal study of parasocial relationships with social media influencers . - international journal of innovative research and scientific studies. 757 - 768.
kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid. (2025). 'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia. - journal of theoretical and applied electronic commerce research. 1 - 22.
kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid, nayab iqbal. (2025). “students play, teachers pray—it’s gamification in action!” exploring perceptions of gamification in marketing education. - asr chiang mai university journal of social sciences and humanities. 1 - 26.
kaukab abid azhar, che aniza che wel, siti ngayesah ab.hamid. (2024). zeroing in: exploring the impact of zero waste influencers on sustainable intentions and practices. - academy of marketing conference 2024 paper proceeding. 224 - 224.
kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid. (2025). 'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia. - journal of theoretical and applied electronic commerce research. 1 - 22.
sirinya phulkerd, cut novianti rachmi, mohd jamil sameeha, elaine q. borazon, anne-marie thow, helen trevena, adila fahmida saptari, yong kang cheah, che aniza che wel, vanessa t. marquez, teeranong sakulsri, natjera thongcharoenchupong and bee koon poh. (2022). identifying opportunities for strategic policy design to address the double burden of malnutrition through healthier retail food:protocol for south east asia obesogenic food environment (seaofe) study. - international journal of environmental research and public health. 1-15.
siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel. (2022). the influence of job characteristics toward intention to pursue sales career mediated by feelings. - frontiers in psychology. 1-10.
bojei, j., julian, c.c., wel, c.a.b.c., ahmed, z.u.. (2013). the empirical link between relationship marketing tools and consumer retention in retail marketing. - journal of consumer behaviour. 12(3):171-181.
che aniza binti che wel, sallehuddin mohd nor and azhar hj. ahmad. (2011). exploring relationship drivers` toward loyalty card programs. - african journal of business management. 5(15):6429-6433.
kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid. (2025). trash talk: how malaysian zero waste influencers shape sustainable habits. - paperasia. 9 - 21.
kaukab abid azhar, che aniza che wel, siti ngayesah ab. hamid. (2025). the test of time: a longitudinal study of parasocial relationships with social media influencers . - international journal of innovative research and scientific studies. 757 - 768.
kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid. (2025). 'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia. - journal of theoretical and applied electronic commerce research. 1 - 22.
omar. m. nusir, che aniza che wel, siti ngayesah ab hamid. (2024). the impact of e-marketing on customer satisfaction: the moderating role of service quality in jordanian commercial banks. - international journal of religion. 1600 - 1608.
che aniza che wel, ding zikang, kaukab abid azhar. (2024). the effect of social media influencers on purchase intention: a quantitative investigation of malaysian consumers. - international journal of academic research in business & social sciences. 1513 - 1527.
che aniza che wel, siti ngayesah ab hamid. (2023). prinsip pemasaran. - . 255.
syafura abdul halim, zulkefli mansor, che aniza che wel, yanti rosli, norzawani abdul rahim, nurul asmidar norozi, zatulhijannah miasin. (2023). laporan kewajaran pemakaian templat ringkasan maklumat kursus (summary of course information, table 4) bagi menggantikan format proforma sedia ada di universiti kebangsaan malaysia. - . 1-13.
che aniza binti che wel. (2022). halal positioning: investigating the antecedent of halal food positioning and its relationship with purchase intention. - . .
zaleha yazid, che aniza che wel, nor asiah omar. (2016). persepsi mahasiswa terhadap urusan pembelian atas talian. - jurnal personalia pelajar. 17-25.
siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki. (2024). the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat. - . .
che aniza binti che wel. (2023). exploring customer perception towards palm oil based products and its effects on purchase intention. - . .
syafura abdul halim, zulkefli mansor, che aniza che wel, yanti rosli, norzawani abdul rahim, nurul asmidar norozi, zatulhijannah miasin. (2023). laporan kewajaran pemakaian templat ringkasan maklumat kursus (summary of course information, table 4) bagi menggantikan format proforma sedia ada di universiti kebangsaan malaysia. - . 1-13.
anis munirah mohd sakri,shashidharan sivabalan,mohd jamil sameeha,che aniza che wel,yong kang cheah,huay woon you,adila fahmida saptari,elaine q. borazon,sirinya phulkerd,helen trevena,anne-marie thow,bee koon poh. (2023). exploring retailer perspectives: barriers and decision-making in stocking healthy food products in urban poor areas of kuala lumpur, malaysia. - maso 2023 scientific conference on obesity. 1.
mohd jamil sameeha,anis munirah mohd sakri,shashidharan sivabalan,che aniza che wel, yong kang cheah,huay woon you,adila fahmida saptari,elaine q. borazon,sirinya phulkerd,helen trevena,anne-marie thow,bee koon poh. (2023). factors influencing food purchase at different types of retailers in urban poor areas in malaysia: findings from seaofe study. - maso 2023 scientific conference on obesity. theme: "curbing obesity: a shared responsibility". 29-30.
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| CONSTRUCTING INDEX FOR SKILLS MISMATCH AND REDESIGNING JOB PROFILES OF CRITICAL OCCUPATIONS IN THE ERA OF THE FOURTH INDUSTRIAL REVOLUTION: A COMPARISON IN THE INTERGENERATIONAL WORKPLACE DYNAMIC | sirim berhad | 78.4% (2023-10-01 sehingga 2026-03-31) |
| THE PRICE OF KEEPING UP WITH INFLUENCERS: FINANCIAL STRESS AND MATERIALISM AMONG MALAYSIAN YOUNG ADULTS | persatuan pengguna islam malaysia (ppim) | 88.5% (2023-12-08 sehingga 2025-12-08) |
| MARKETING QUEST: LEVERAGING AN INTERACTIVE GAMEBOARD FOR EXPERIENTIAL LEARNING IN UNDERGRADUATE MARKETING FUNDAMENTALS | infusion information technology sdn bhd | 35.3% (2025-01-01 sehingga 2026-12-31) |