pensyarah universiti
pusat kajian penciptaan nilai & kesejahteraan insan (insan)
Biografi/ Biography :
Che Aniza Che Wel is an Associate Professor in Pusat Kajian Penciptaan Nilai & Kesejanteraan Insan (INSAN), Fakulti Ekonomi dan Pengurusan. She hold a PhD in Marketing from Universiti Putra Malaysia, (2010). Her expertise are in Customer Relationship Marketing and Retailing Management. She join UKM in January 2001 after competing her Master of Science (Marketing) from Universiti Putra Malaysia. Her first degree is in Bachelor of Business Administration (Hons)(Marketing) from Universiti Teknologi Mara (UiTM), prior to that she completed her Diploma in Business in the same institution. Because of her academic excellence she received a Telekom Malaysia scholarship for her Diploma and First Degree study. Whereas her Master degree was sponsored by Malaysian Graduate School of Management (MGSM, UPM). Her PhD are under SLAB and UKM scholarship.
siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki. (2024). the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat. - . .
mohd jamil sameeha,anis munirah mohd sakri,shashidharan sivabalan,che aniza che wel, yong kang cheah,huay woon you,adila fahmida saptari,elaine q. borazon,sirinya phulkerd,helen trevena,anne-marie thow,bee koon poh. (2023). factors influencing food purchase at different types of retailers in urban poor areas in malaysia: findings from seaofe study. - maso 2023 scientific conference on obesity. theme: "curbing obesity: a shared responsibility". 29-30.
sameeha mohd jamil,cut novianti rachmi,elaine q. borazon,sirinya phulkerd,yong kang cheah,che aniza che wel,anis munirah mohd sakri,shashidharan sivabalan,teeranong sakulsri,natjera thongcharoenchupong,adila saptari,hafizah jusril,poh bee koon. (2023). consumer food purchase behaviour at different types of retailers in urban poor areas of four southeast asian countries: findings from seaofe study. - 38th scientific conference. 123.
suraya akmar mokhtaruddin, che aniza che wel, nor rahimy khalid. (2023). the effect of customer perception on purchase intention of palm oil based product in malaysia. - international journal of academic research in business & social sciences. 592-602.
syafura abdul halim, zulkefli mansor, che aniza che wel, yanti rosli, norzawani abdul rahim, nurul asmidar norozi, zatulhijannah miasin. (2023). laporan kewajaran pemakaian templat ringkasan maklumat kursus (summary of course information, table 4) bagi menggantikan format proforma sedia ada di universiti kebangsaan malaysia. - . 1-13.
siti ngayesah ab hamid, nadzirah rosli, roshayati abdul hamid, che aniza che wel. (2022). the influence of job characteristics toward intention to pursue sales career mediated by feelings. - frontiers in psychology. 1-10.
sirinya phulkerd, cut novianti rachmi, mohd jamil sameeha, elaine q. borazon, anne-marie thow, helen trevena, adila fahmida saptari, yong kang cheah, che aniza che wel, vanessa t. marquez, teeranong sakulsri, natjera thongcharoenchupong and bee koon poh. (2022). identifying opportunities for strategic policy design to address the double burden of malnutrition through healthier retail food:protocol for south east asia obesogenic food environment (seaofe) study. - international journal of environmental research and public health. 1-15.
bojei, j., julian, c.c., wel, c.a.b.c., ahmed, z.u.. (2013). the empirical link between relationship marketing tools and consumer retention in retail marketing. - journal of consumer behaviour. 12(3):171-181.
suraya akmar mokhtaruddin, che aniza che wel, nor rahimy khalid. (2023). the effect of customer perception on purchase intention of palm oil based product in malaysia. - international journal of academic research in business & social sciences. 592-602.
nurul natasya hasim, kaukab abid azhar, siti ngayesah ab hamid, che aniza che wel. (2023). live streaming shopping: effects on purchase intentions among malaysian consumers. - internationa journal of academic research in business & social sciences. 2946-2956.
che aniza che wel, nur minhalina mohamad yadi, siti ngayesah abdul hamid, nadzirah binti rosli. (2023). the influence of streamer's characteristics on consumer purchase intention through life streaming. - international journal of academic research in business & social sciences. 603-616.
sirinya phulkerd, cut novianti rachmi, mohd jamil sameeha, elaine q. borazon, anne-marie thow, helen trevena, adila fahmida saptari, yong kang cheah, che aniza che wel, vanessa t. marquez, teeranong sakulsri, natjera thongcharoenchupong and bee koon poh. (2022). identifying opportunities for strategic policy design to address the double burden of malnutrition through healthier retail food:protocol for south east asia obesogenic food environment (seaofe) study. - international journal of environmental research and public health. 1-15.
nor hidayu rahim, lokhman hakim osman, che aniza che wel. (2022). the role of social entrepreneurship approach in enhancing homepreneur business opportunities: the conceptual model. - international journal of academic research in business and social sciences. 604-611.
che aniza che wel, siti ngayesah ab hamid. (2023). prinsip pemasaran. - . 255.
nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri. (2019). sustainable in retail business through retention strategies. - . 91.
azhar ahmad, che aniza che wel, mhd suhaimi ahmad, sallehuddin mohd noor, tih sio hong, louis boone, david kurtz. (2014). contemporary marketing: malaysia edition. - . 550.
che aniza che wel, siti ngayesah ab hamid. (2023). prinsip pemasaran. - . 255.
nor asiah omar, che aniza che wel, suhaily mohd ramly, muhamad azrin nazri. (2019). sustainable in retail business through retention strategies. - . 91.
azhar ahmad, che aniza che wel, mhd suhaimi ahmad, sallehuddin mohd noor, tih sio hong, louis boone, david kurtz. (2014). contemporary marketing: malaysia edition. - . 550.
siti ngayesah binti ab. hamid;che aniza binti che wel;hafizah binti omar zaki. (2024). the influence of zakat institutions’ corporate brand image towards the intention to contribute zakat. - . .
mohd jamil sameeha,anis munirah mohd sakri,shashidharan sivabalan,che aniza che wel, yong kang cheah,huay woon you,adila fahmida saptari,elaine q. borazon,sirinya phulkerd,helen trevena,anne-marie thow,bee koon poh. (2023). factors influencing food purchase at different types of retailers in urban poor areas in malaysia: findings from seaofe study. - maso 2023 scientific conference on obesity. theme: "curbing obesity: a shared responsibility". 29-30.
syafura abdul halim, zulkefli mansor, che aniza che wel, yanti rosli, norzawani abdul rahim, nurul asmidar norozi, zatulhijannah miasin. (2023). laporan kewajaran pemakaian templat ringkasan maklumat kursus (summary of course information, table 4) bagi menggantikan format proforma sedia ada di universiti kebangsaan malaysia. - . 1-13.
sameeha mohd jamil,cut novianti rachmi,elaine q. borazon,sirinya phulkerd,yong kang cheah,che aniza che wel,anis munirah mohd sakri,shashidharan sivabalan,teeranong sakulsri,natjera thongcharoenchupong,adila saptari,hafizah jusril,poh bee koon. (2023). consumer food purchase behaviour at different types of retailers in urban poor areas of four southeast asian countries: findings from seaofe study. - 38th scientific conference. 123.
che aniza binti che wel. (2023). exploring customer perception towards palm oil based products and its effects on purchase intention. - . .
| Geran / Grant | Kolaborator / Collaborator | Status |
|---|---|---|
| CONSTRUCTING INDEX FOR SKILLS MISMATCH AND REDESIGNING JOB PROFILES OF CRITICAL OCCUPATIONS IN THE ERA OF THE FOURTH INDUSTRIAL REVOLUTION: A COMPARISON IN THE INTERGENERATIONAL WORKPLACE DYNAMIC | sirim berhad | 56.4% (2023-10-01 sehingga 2025-09-30) |
| THE PRICE OF KEEPING UP WITH INFLUENCERS: FINANCIAL STRESS AND MATERIALISM AMONG MALAYSIAN YOUNG ADULTS | persatuan pengguna islam malaysia (ppim) | 47.1% (2023-12-08 sehingga 2025-12-08) |