omar munther nusir, che aniza che wel, siti ngayesah ab hamid, lamees al-zoubi, ahmad samed al-adwan.  (2026).  the psychology of bnpl: a systematic review of impulsive buying and post-purchase regret (2018–2025).  - journal of theoretical and applied electronic commerce research.  1 - 29. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid.  (2026).  when ai conversations become advertising data: algorithmic trust, privacy calculus, and purchase intention in genai-personalized social commerce.  - journal of theoretical and applied electronic commerce research.  1 - 31. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2025).  'they post, i scroll, i envy, i buy'—how social media influencers shape materialistic values and consumer behavior among young adults in malaysia.  - journal of theoretical and applied electronic commerce research.  1 - 22. 

qianwen liu, lokhmand hakim osman, zhongxing lian, che aniza che wel, siti ngayesah ab. hamid.  (2025).  from perception to purchase: how ai literacy shapes consumer decision in ai-generated sponsored vlogs products and services.  - theoretical and applied electronic commerce research.  1 - 31. 

kexin su, siti ngayesah ab. hamid, che aniza che wel, qiangqiang du.  (2025).  mapping the intellectual landscape of corporate social irresponsibility: a bibliometric review and future research agenda .  - sage open.  1 - 19. 

bojei, j., julian, c.c., wel, c.a.b.c., ahmed, z.u..  (2013).  the empirical link between relationship marketing tools and consumer retention in retail marketing.  - journal of consumer behaviour.  12(3):171-181. 

che aniza binti che wel, sallehuddin mohd nor and azhar hj. ahmad.  (2011).  exploring relationship drivers` toward loyalty card programs.  - african journal of business management.  5(15):6429-6433. 

omar munther nusir, che aniza che wel, siti ngayesah ab hamid, lamees al-zoubi, ahmad samed al-adwan.  (2026).  the psychology of bnpl: a systematic review of impulsive buying and post-purchase regret (2018–2025).  - journal of theoretical and applied electronic commerce research.  1 - 29. 

hafizah jusril, elaine q. borazon, adila saptari, cut novianti rachmi, mohd jamil sameeha, che aniza che wel, yong kang cheah, vanessa tan marquez, teeranong sakulsri, natjera thongcharoenchupong, sirinya phulkerd, anne marie thow, and bee koon poh.  (2026).  shock and resilience: southeast asia’s food retail environment in the time of covid-19 pandemic.  - advances in public health.  1 - 16. 

kaukab abid azhar, che aniza che wel, siti ngayesah ab hamid.  (2026).  social comparison with influencers and the spending spiral: materialism, buying behaviour, and financial stress among malaysian young adults.  - international journal of academic research in business & social sciences.  792 - 815. 

kaukab abid azhar, che aniza che wel, siti ngayesah sb.hamid.  (2026).  influencer effect: a systematic review of parasocial relationships with social media influencers.  - international journal of management studies.  105 - 131. 

xuan dai, hafizah omar zaki, che aniza che wel.  (2026).  mapping research trends in agricultural product live-streaming from an operations and management perspective: a bibliometric analysis.  - international journal of operations and quantitative management.  130 - 151. 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

che aniza che wel, siti ngayesah ab hamid.  (2023).  prinsip pemasaran.  - .  255. 

syafura abdul halim, zulkefli mansor, che aniza che wel, yanti rosli, norzawani abdul rahim, nurul asmidar norozi, zatulhijannah miasin.  (2023).  laporan kewajaran pemakaian templat ringkasan maklumat kursus (summary of course information, table 4) bagi menggantikan format proforma sedia ada di universiti kebangsaan malaysia.  - .  1-13. 

che aniza binti che wel.  (2022).  halal positioning: investigating the antecedent of halal food positioning and its relationship with purchase intention.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin, noor aziah abdullah, ahmad el muhammady, farah aida ahmad nadzri, muhammad rashidibin wahab, liew siew leong.  (2025).  kajian penubuhan prison incorporated.  - .  . 

mohd hizam hanafiah, mohd kamarulnizam abdullah, che aniza che wel, nor balkish zakaria, hamizah abd hamid, siti ngayesah ab hamid, nurul atasha jamaludin. noor aziah ti abdullah, ahmad el-muhammady, farah aida ahmad nadzri, muhammad rashidi wahab, liew sien long.  (2025).  kajian penubuhan prison incorporated.  - .  . 

kaukab abid azhar, che aniza che wel.  (2025).  testing image repair strategies in influencer scandals: an experimental study about influencer trust, attitude towards endorsed brand, and the moderating role of parasocial relationships: a malaysian perspective .  - agba's 2025 books of abstract .  89 - 90. 

che aniza che wel, kaukab abid azhar, siti ngyesah ab.hamid.  (2025).  “you really think this can be a career?” an interpretative phenomenological analysis of career transitions from traditional work to becoming a social media influencer: a malaysian perspective.  - agba's 2025 book of abstracts.  87 - 88. 

jingyi deng, che aniza che wel, siti ngayesah ab.hamid.  (2025).  understanding customer emotions in double deviation: a prisma-based systematic review.  - abga's 2025 books of abstracts.  91 - 92.